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Category Archives for "Book Marketing"

Great Book Marketing

These authors get it. This Is Why Your Fat. GREAT book marketing.

Why so smart? Here’s a few reasons:

1. Combine a wonderful website full of extremely viral photos that drive attention.
2. Include links of places to buy the book on every page.
3. Use social media Twitter/Facebook to put content out there that is then easily shared.

Books do not sell themselves. As an author, you are mostly responsible for getting the word out. You can either spend millions of dollars, and all of your book signing bonus, to get noticed, or you can do some smart marketing like this. I vote this. Cheaper…better…faster. Did I mention cheaper?

This is why you're fat. - Ultimate White Trash Hot Dog A hot dog infused...
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Learn How To Market & Sell Your Book

Over at my coaching site, ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

There’s two reasons to listen to what Penny from says. The first is because she’s a book expert. So if you’ve ever wanted to learn more about how to write and sell a book this interview is for you.

The second is if you ever wanted to know how to build a successful business from the ground up from nothing, then listen to Penny talk about her past successes and failures on her journey.

Listen to the podcast with Penny here.

Penny from wants to share with you the secrets to marketing your book online. She also shares some wonderful insights about starting her own business and her successes and failures.

About Penny

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the most cutting-edge book marketing campaigns. Her company researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour™.

Penny began her career in the publicity, book marketing, and literary field over 15 years ago. During that time she has been an author, freelance writer, publicist, and instructor. She has been instrumental in creating several highly successful marketing and publicity campaigns for author events and book launches. Penny is also President and CEO of Author Marketing Experts, Inc. and has developed and implemented countless marketing and publicity strategies.

She has worked with such high profile clients as world renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney & Lacey, Fred and Kim Goldman, owners of If I Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her firm has worked with numerous bestsellers including: Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul. Her clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.


Book Marketing Secrets!

Today I’m talking with author and book marketing expert Warren Whitlock. You can also find Warren’s stuff at (Actually, this interview is long overdue to be aired, sorry Warren).

Click the play button below to listen to the podcast!


I had the pleasure of meeting Warren at Blogworldexpo this year and even had lunch with him and Dave Taylor. Warren is a pro who knows his stuff and has the experience to back it up. If you’re going to write a book, you’re going to need to learn how to market it. Warren gives some good advice for how you’re going to get it done.

He’s a swell guy too! Here are the show notes:

How important is it for an author to be a marketer nowadays?
What’s the first thing I have to do to start my book?
After I start a blog and reserve my name, how much work is involved before I start the book?
You should have a blog or website for you name AND your book title, use both.
Become a thought-leader in the community of your niche.
Use feedback from readers to build your book.

An Author’s Guide To Online Book Promotion

bookmarketingI keep bringing expert self-publishing and book marketing people on because, well, it’s relevant to me and I like to educate people about how it can be done. So here’s another interview with a person who wants to help you promote your book. Penny from

Penny gives some amazing information and tips about book marketing. We talk specifically about what authors can do to begin to promote their books. We also talk about the future importance of web video when trying to promote your book.

If you’re writing a book, self-published, or not, and even an ebook, you need to listen to this podcast.

Here are the show notes.

What are the most important things an author needs to do to promote their book?
Gotta start with a website at least. Talking about what the book can do for the reader, not about the book.
Start navigating social networking sites like Facebook and make a Squidoo profile.
You’ll be surprised at online networking opportunities.
It’s like moving into a new neighborhood. Find out who is there and where stuff is. Explore.
Never try to do it all at once. Start somewhere.
99% of media finds their experts online. Is your book online?
You can’t just build a website or social profile and forget about it. It’s work.
You should have a blog. It’s a great way to express thoughts about your book and let the community know about you. Also a great thing for the search engines.
It’s much easier to sell something to somebody who’s already interested. That’s what a blog and website can do for you.
One the secrets of getting your website better exposure is to have high-quality, high-traffic incoming links.
It’s a lot of work, but the payoff can be enormous.
Future books in your niche are easy to sell in your community.
Should authors experiment with web video? It has a huge stickiness factor.


How To Write & Market A Successful Book?

So you want to write a book finally eh? You should do it. Why? Because it’s going to boost your profile and make you more famous than you are now, and then you can leverage that fame into bigger and better opportunities for yourself. Convinced? Not yet?

Maybe you’re too scared to fail? Maybe you just don’t think you can do it? If you are an entrepreneur who wants to add publishing to your business model… Listen to this podcast of Susan Daffron from

Susan and I talk about how to get off your butt and write that book you have in you, as well as tips about how to promote your book once it’s done.

Show notes:

How to leave your cubicle job and start your own business?
If you’re on the fence, what makes you finally quit your job?
What do you need to do today to start writing the book you want to write?
Niche books can be written more quickly, and can do very well.
It’s unlikely to make a full-time living off of a single book (sales).
If you’re an incredible marketer, you can do very well.
Tips for promoting your book after it’s written.


How To Write & Market A Book With No Money

Ever wanted to write a book but you just have no idea how to start? Ever been rejected by a publisher? Ever wonder how in the heck you’re going to market your book if you do write one… without money?

Today I talk with a Jeff Rivera who shares his insights about how he wrote his first book and how he marketed it online to help him get a publisher. Great insight if you’ve ever thought you could write a book but have no clue how to get it done.


Jeff Rivera

Show Notes:

Originally self-published because I wanted to have control, didn’t want rejection
Used to self-publish. is a great resource too
Nonfiction sells more than fiction, it’s evergreen
Marketed book without money. I did everything on my own
Had no online marketing experience
Publishers want a guaranteed audience ready to buy. Identify the target niche and market to it
Message boards marketing. Got heavily involved
Used book cover artwork as your profile pic
Used signature in message boards to promote book and link to website
Never ever mention your book, just talk to people. Passive marketing
Used analytics from website to help sell to publisher and agent
Using an agent sped up the process of getting the deal
Made more money because of the book, not from the book
Started a book. Emailed best selling authors and asked for advice. Just sat down and wrote it

Once homeless and living in his car, award-winning novelist Jeff Rivera writes passionate stories of those often forgotten and neglected by society. He believes even in the eyes of a gang member, even beneath the soiled clothes of a bag lady or behind the tears of a lonely kid in the back of the class, there lies a common thread that links us all, the universal human story. He has made it his personal mission to help change the way the world thinks in a positive way through his stories. Mr. Rivera currently lives in Miami, Florida. Adopted by his Filipino stepfather when he was seven years old, his ethnic background is Black American and Native American.