Branding | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 2

Category Archives for "Branding"

Where’d You Go Jim? The Reinventing Of Jim Kukral

I’ve been pretty quiet lately on this blog. Here’s why. I’m less than a week away from a complete new re-brand of me. Yes, I’m rebranding myself.

“What does that mean Jim?” Here’s what I can tell you.

  • Next Wednesday, November 12 at Noon est, I’ll flip the switch on my new brand. If you want to be notified the moment it happens, follow me on Twitter or signup for my newsletter list on the right.
  • I will be introducing two new web properties, each with its own focus.
  • JimKukral.com will still be here, but I’m dropping “The Daily Flip” brand. I’ll occasionally do videos still, but not exclusively and not always with the Flip camera.

That’s about all I can tell you right now. You’re just going to have to wait and see.

So now you ask me why. Good question. The answer is that it’s just time. As an entrepreneur, you have to keep constantly moving. You have to reinvent yourself as a personal brand sometimes, especially when the target moves. And hey, sometimes it’s just fun to try new things and innovate.

Honestly, I’m just following my passion.

This is a good thing. This is what I’ve been moving toward for years. I’ve spent the last three months preparing for this. It’s a calculated move. One that has kept me up working all night on some nights.

I’m excited about the possibilities, and I’m hopeful you’ll stick around to see what I have planned. Until then, I’ll see you here, at JimKukral.com on Wednesday, November 12th at Noon.

I’ve Worked VERY Hard On My Personal Brand…

Since 2001 when I started this blog. August 2001 to be exact. I’m proud to announce that today I’ve been recognized as one of six other professionals online as a ‘Personal Brand Award’ winner. Pretty cool. Here’s some copy from Dan’s blog on why I won.

Why he won: Jim is a personal branding evangelist, who demonstrates his passion for all things affiliate marketing, social media and internet marketing each and every day. He communicates his brand through both video and written entries and is a common face at industry events. Jim brand thrives off of sincerity, transparency and authenticity, which is why he is receiving a bronze personal brand award!

Blush. Wow, and thanks to Personal Branding Magazine and Dan Schawbel.

By the way, you should check out the magazine, which is a pdf. I am a paying subscriber and it’s really, really good. Here’s a free sample to check out.

HHgregg Case Study: A Bad Salesperson Can Destroy Your Brand

I walked out of the HHgregg store disgusted. The salesman had just assured I’d never walk into that store ever again. How dumb. I’ll never shop at HHgregg again, ever.

I don’t care what discounts or coupons they may have in the future. One employee, with one horrible sales tactic and personality destroyed their brand for me. That’s how easy it is to do. Scary, huh? Remember, here I am now blogging about it to potentially millions of people, and I will tell my story to every single person I meet for the rest of my life. Bad word of mouth is not good for your brand.

For the full story, watch the video below. Suffice it to say, I have some harsh lessons for bad salespeople and for the brands that employ those people. This is why it’s so important to hire the right people, who understand your brand and who won’t work to destroy it.

Have you experienced bad sales teams? Have you written off entire brands because of people like this? I’d like to hear about it if so.

Political Branding: Obama Is A Mac, McCain A PC?

Today I’m airing a conversation I had about branding with David Brier from www.RisingAbovetheNoise.com. David has a book coming out entitled Defying Gravity and Rising Above the Noise.

So, since branding is near and dear to my heart, I had David on the show to give his take on the subject. We talked about our definitions of branding, as well as the current branding efforts of the US political Presidential candidates. We both agreed that Obama is the Mac and McCain is the PC. Your take? Interesting discussion.

We also talk about McCain’s choice of choosing Governor Palin as VP and how that relates to his branding goal for his campaign. Then we both talk about how Apple is the best branded company in the world. You’ll enjoy this podcast so please listen and leave your thoughts?

Here are the show notes:

What is your definition of branding?
Branding is the experience you have with it
Branding tips: have fun!
Identify your target audience to develop your branding message
What’s the difference between branding and marketing?
Political branding. Mccain is pitching McCain. Obama is pitching change.
Mac vs. PC analogy.
Choosing Palin was a marketing move that effects the overall brand.
Can you fake fun? Zune failed.
Apple is the best brand in the world.

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Integrity, Trust & Branding

Your brand sucks? Does it? Integrity and trust matters. So are you living your brand? I did this video a long time ago (see the fail beard), but it never made it up until now.

Your brand is the experience people/customers have with you/it. What do you want your brand to be? You have to decide and then live it. You can’t say one thing and do another or vice versa.

For some reason the video ends early, but you get the point?

My Biggest Mistake: Centralize Your Brand

My biggest mistake from the past 7-years or so was not building my personal brand on my own blog hard enough, earlier enough. Some may wonder why someone like me who’s been around for a long time blogging (since 2001), only has about 600 rss subscribers. I’ll tell you why… because I never focused blogging and building my brand here on JimKukral.com until recently.

I have been too focused on helping other businesses build their brands, and I was too busy blogging at other places instead of right here. Mistake. Sure, it worked out for me in other ways, but in terms of having my own large audience, I failed.

Don’t make the mistake I made. Build your brand early in one central location and keep it yours, and you can’t go wrong. Be like Problogger.com, be smart, it’s not too late.

I Answer Every Email I Get, Do You?

I answer every email I get. Mostly. What I mean is, every real email I get from a real person with a real request… gets answered. It may take me a week or longer to get to it, but I get to it. Today’s video (below) is all about email overload and your brand.

Bottom line is, if you are going to put yourself out there and ask people to email you, you’re going to have to make sure you answer those emails. If you don’t, your brand is going to suffer. Be honest, you’ve emailed someone before and they never responded, then you emailed again and nothing. Deep down inside you think that person is too busy to respond to you, or doesn’t care, and that effects their brand in your head, it just does.

I worry that in several years I’m not going to be able to keep up with the current pace of emails I get that need answering. I have no idea how Gary V does it, or Mike Arrington, or Mark Cuban, well, Cuban says here how he does it, and so does Mike. I’ve talked to Gary about it before, and what he said he does is answer them when he’s flying, then hits send all when he lands, smart.

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Give & You Shall Receive

We interrupt the Daily Flip to bring you a video you have to watch. Gary Vaynerchuk, the Wine guy, talks a little business/life strategy.

It’s pretty obvious that I’m crushing, in a totally marketing geek non sexual way, on Gary these days. I mean, I even wrote I wanted to be him months and months ago. You know I love you man, in a normal non freaky way, Ha. What can I say, the guy has it down, across the board.

Watch this video peeps. Gary’s giving school and I’m in the front row, you should be too. Join the verygreenteam too.

Vanity Search Tips

Every day I go on the Internet and perform vanity searches on my name, or my brands, or my competitor’s names. Why? Because I like to see what people are saying about me and my stuff, and I also like to keep up with what people are saying about my competitors and the things I like. This is called vanity searching.

The video below talks about the ways I do vanity searches, and more about why should be doing the same. At the end of the day, regardless of who you are, others will be talking about you online. Would you prefer to just let them talk about you and you not know? Or would you rather monitor what they are saying and heck, maybe even learn from it and contribute to it? You know the answer to that. Watch the video below.

Subscribe to my email
update list. No spam.







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YouTube channel.


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The Daily Flip is sponsored by:

Let’s connect!

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Also watch at:
YouTube, Metacafe, Google, Revver, DailyMotion, Blip.tv, Veoh and Viddler.