Advertising Age does a review of the new book ‘Age of Conversation’. I’m proud to say that I’m in the book as a one of the contributing authors (103 of them). I’ll blog more on this tomorrow at launch date for the book.
I will say now though, that I’m proud to be a part of this great project. I hope you will support it.
Three months ago, agency execs Drew McLellan and Gavin Heaton agreed to add “publisher” to their resumes. Having struck a deal with 103 authors eager to lend their two cents about today’s marketing-communications landscape, the boys feverishly compiled essays, baited a vendor and hooked a PR firm to rep the title.
On Monday, the book will be released in three formats: e-book, paperback and hardcover. Its editors won’t be raising a glass together anytime soon, however. You see, David, who hails from Des Moines, and Gavin, based in Sydney, have never met. In fact, with the exception of a single, garbled Skype exchange, they’ve never even spoken.
Welcome to the “Age of Conversation.” McLellan first conceived of the open-source literature idea after spotting a similar project, titled “We Are Smarter Than Me,” on a Wharton School of Business web site. He excitedly blogged about the concept on DrewsMarketingMinute.com, also the homepage for his branding consultancy, McLellan Marketing Group.
Here’s the complete list of authors.
Roger von Oech
Tony D. Clark
Kimberly Dawn Wells
John La Grou
Dr. Graham Hill
S. Neil Vineberg