Creative Thinking | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 3

Category Archives for "Creative Thinking"

BlogBucks Launch – Time To Take On BlogRush

The cat is out of the bag. I can keep it a secret no longer. Yes, BlogBucks is launched and it’s going to kick BlogRush’s you know what to the curb. It’s better, easier and more powerful.

Get the free traffic of your dreams, without any work! Introducing…

BlogBucks

How I’ve been able to keep this system so secret for so long I have no idea. The thousands of beta testers who tested the system out had to sign non-disclosure agreements, and I can’t believe none of them leaked it.

Anyway, if you haven’t heard of BlogBucks yet, that’s why. So what is BlogBucks?

The fastest & easiest way to do absolutely nothing to drive a “flood of traffic” to your blog & wads of cash into your pocket!… Absolutely Free!

Blog Bucks

So it’s open to the public! Try BlogBucks today and get the dream traffic of your dreams!

Digg this story please?

I Want To Be Gary Vaynerchuk

Forget the wine. I know nothing about wine. I don’t drink wine. Don’t really even like it unless its got a screw cap and I can buy it at the grocery store every once in a while. So forget wine…

I want to be Gary Vaynerchuk because…

Well, I don’t really want to be him, but I want to be able to entertain like him. I want to be able to engage my readers and viewers like he does. I want to be able to get them to participate and crave my content like he does.

It’s not the wine that makes Gary’s show good… it’s Gary.

It’s his passion for what he’s talking about. It’s his gusto in his delivery and his charm. Ok, this is starting to sound kinda creepy, sorry. I assure you, my “love” for Gary is purely an admiration for all of the things mentioned above. Also his marketing skills. His website is well done and he’s using social media VERY well to drive his brand. I’m learning a lot.

So Gary, thanks for the inspiration as I’m getting ready to do my own daily show soon, and I’m glad to have met you in Vegas. Oh yeah, and thanks for doing the sake episode.

I’ve added the Winelibrary.tv widget to my sidebar so I’m hoping to win the guest seat on Gary’s show. But does he really want someone on there who doesn’t drink wine and who has never tasted anything more than a two buck chuck?

Could be interesting… just saying. Besides, the Browns will have beaten the Jets by that date?

Here’s me interviewing Gary in Vegas last month.

SomethingStore.com – A Creative Idea I Wish I Thought Of!

You know me. I’m always up to some kind of wacky, fun, creative idea. That’s why I’m impressed with a new site/product I found today called SomethingStore.com.

SomethingStore is a fun new website that operates quite simply: We will send you something, selected randomly among many things from our inventory for $10 (free shipping) and you will find out what your something is when you receive it. So, what will yours be?

This is awesome. I ordered “something” today, and will let you know what I get when I get it.

What’s also funny is the page that talks about what you “won’t” get. Stuff like body parts, endangered species, drugs, etc… Good stuff.

So what will I get?

SomethingStore strives to deliver both value and fun with each something. The fact is the merchandise we randomly pick somethings from varies greatly. Depending on your wants and desires, your something may be just the thing you needed or some useless stuff, as it may really be anything. Yes, some items will be more expensive than others in terms of their monetary value, but we believe eventually it’s your perception that will decide what your something is worth.

Can’t wait to find out! If you think about the business model here… It’s pretty easy to see how this could be profitable. You get your hands on some cheap overstock items that are far less in worth than $10.00, then you simply stuff one of them in a box and ship it out. If done correctly, you could make anywhere from $3.00-$8.00 from every order. They pay for shipping so that eats into the cost.

Overall, this is one of those fun, creative ideas I wish I had thought of first. Great work and kudos to their team.

The Best Marketing Book I Ever Read

Perhaps THE greatest book I ever read on the subject of marketing is called Marketing Outrageously by Jon Spolestra. If you haven’t read the book, go ahead and buy it and take the Kukral guarantee with it. If you don’t find it amazing, send it to me and I’ll give you your money for it. I’ll just give it to one of my friends. I’m serious, buy the book.

Anyway, if you read the book, and you’re like me, then you’ll also be like me when you find out that Jon has probably one of the worst websites in existence. Even worse than the glaring design letdown, he mentions on his website that he can be reached.

E-mail me. On my c ell-phone, I say, “Leave your name and phone number and I’ll get back to you within 24 hours.” Always do. A lot of times, it’s even quicker on email. So, email me. Let me know what you’re thinking and how I can help.

Problem is, about a year later, and 6-7 emails later, no response, ever. Look, I’m a fan, I wanted to tell him how much I loved his book and how much his ideas inspired me, that’s all. Just kinda disappointing, you know?

Dear Jon, if you happen to read this, just drop me an email or give me a call. My contact information is on every page of this blog.

You Have Ideas, Can You Spread Them?

Seth Godin has been a major influence on my marketing. The guy gets it, on many levels. I was just reading one of my favorite sites at Robin Good’s MasterNewMedia.org, where he features some advice from Seth.

Can you get your ideas to spread or not? He asks.

With people having less and less time available while products, services and choices keep increasing in number, the typical choice is to ignore ordinary stuff.

People want something special. Something that stands out. Something unique.

But even more important to understand is the fact that you can’t target your potential customers by making one size fits all type of product. You need to address and talk directly to those very individuals that are actively listening for exactly what you have to offer and go after them like a laser beam. But not by bombarding them but rather by lighting up the road they were seeking to find.

Here’s a talk Seth gave at the Ted show. Definitely worth a watch if you’re in the idea business.

Blogrush Proves A Brilliant Marketing Effort Will Always Win

This whole Blogrush situation just fascinates me, and I’m sorry to keep blogging about it, but I LOVE good marketing and buzz, and John Reese and Blogrush deliver.

blogrush2.gif

Case in point, what we’re seeing now is the sliding scale of backlash coming back about the product. Particularly, we’re seeing the guys who have had traffic exchanges for years come out of the woodwork saying stuff like “I did it already, and you just copied it, etc…” Check out this comment at Mashable from the guy who started Blogexplosion…

John

Your service is nothing revolutionary, new or even original for that matter …

I’m the original owner of BlogExplosion.com, the original traffic exchange for bloggers (which I ended up selling to LiveVideo.com some time ago)

Both BlogExplosion and Blogmad.net had text link exchanges (essentially what you do), where you can target by category etc.. But that was a couple of years ago.. You can talk up your technology to match content etc. but it’s mostly just that – talk

RELEVANT CONTENT, TARGETED – Bottom line this has been done before with exactly the same functionality (except we had a much larger userbase than you do)…

The point I’m trying to make is…

blogrush.jpgJOHN REESE MAY HAVE NOT CREATED SOMETHING TRULY ORIGINAL… BUT HE MARKETED IT AND POSITIONED IT BETTER!

This is going to sound crude, but here’s an example.

Two people could take a crap in a box and both try to sell it. But the guy who wraps it in the nicer package, the better marketer, is going to sell more boxes of crap.

Sorry dude who made Blogexplosion, and the other guys who are now feeling like they missed something. Guess what??

You did.


John Reese is a brilliant marketer. He positioned it perfectly. He got the sneezers in early to push it hard, and their minions followed suit. It was brilliant, and it worked, and even if it doesn’t last long term, he’s now sitting on probably a hundred thousand email addresses he can push income.com announcements and product to.

The summary…

Good marketing wins. I don’t care if your product is the same, or even better. The better marketing position will ALWAYS win short term. Now, personally, I refuse to market “crap in a box”. Not my style, even if I don’t get rich, I won’t do it. But you cannot argue my points above. John Reese did it again.

P.S. This does not mean you should focus on creating products that are not high-quality. In the long run, you will be able to create a long-term profitable business on the merits of a better product that solves problems… ALWAYS.

Smart Opportunity Marketing – The Hillary Nutcracker

Let’s leave the politics out of this. My blog is mostly about online marketing. I’m going to assume this product is being sold by an entrepreneur, not a person who wants to diss Hillary. But who knows. Nevertheless…

Check out the Hillary Nut Cracker. Smart “opportunity” marketing in progress. Obviously with the 2008 election coming up… this should sell well.

nuts_cracker.gif

Plus, the video of course.

Best graphic on the page? See below.

nut_clinton.gif

Are You Working Too Hard?

Seth Godin nails it yet again in this piece on Labor Day about what else? Work. Read the whole thing, but in particular, read this paragraph over and over because it’s dead on.

Hard work is about risk. It begins when you deal with the things that you’d rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about training yourself to leap over this barrier, tunnel under that barrier, drive through the other barrier. And, after you’ve done that, to do it again the next day.

Do you work hard?

Would You Buy A Bag O’ Crap?

I don’t know about you, but I’m all over this promotion from Woot.com to buy a bag o’ crap. This kind of stuff just totally makes my day. It’s like my own site I made called: http://www.completeripoff.com/. Fun.

wootcrap.gif

Bag O’ Crap XXI

Wait, wait, why are you clicking that button? Don’t click! You don’t want this junk. Seriously, clicking that I WANT ONE button is a one-way ticket to disappointment and shame. You’ll cram a few useless clumps of consumer flotsam into your life, be out like eight bucks, and for what? For what? What is the sound of one hand crapping?

If you must proceed, CHECK THIS OUT. Somebody misunderstands this concept every time, so please READ THE BIG PRINT:

1. WHEN YOU ORDER THIS ITEM, YOU’RE ORDERING ONE (1) BAG WITH up to THREE (3) PIECES OF CRAP IN IT.

2. YOU ARE RESPONSIBLE FOR SELECTING THE QUANTITY: THREE WHEN YOU ORDER.

3. YOU WILL WASTE FREIGHT IF YOU ORDER FEWER THAN THREE. And you’ll get less crap. Wait, why is that bad again? Do you people really need more crap?

You’re only getting one bag, no matter what. The order quantity you select is the number of crappy items we’ll put in your bag. Select THREE. Later, you’ll enjoy the satisfaction of taunting the surprisingly large number of less observant Wooters who ordered less than THREE.

As usual, we promise nothing about the quality or the desirability of these bags or their contents, except to promise that their quality will be low and their desirability will be non-existent. The best quantity you could possibly order would be ZERO.

THE HOLY CRAP COMMANDMENTS v2.0:

I. Thou shalt expect nothing beyond one bag of some kind and your chosen quantity of crappy items (which should be THREE).

II. Thou shalt not whine and complain when some people’s crap turns out to be nicer than yours.

III. Thou shalt take a moment to consider whether you might be better off just not buying this crap.

IV. Thou shalt not order just one crap and blame it on anything but your own inattention.

V. To paraphrase Stephen Stills, shalt thou not get the crap you want, want the crap you get.

* The crap will be shipped via SmartPost, the crappiest shipping method available to us.