Creative Thinking | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 5

Category Archives for "Creative Thinking"

Say “Google” Really Fast – Video

One of the best things about doing online video is that you can have a lot of fun with it. I just directed, shot and edited this short little video called “Say Google Really Fast.”

While it’s no George Lucas production, it was fun to do, and really proves that you can do entertaining and engaging video if you just think creatively. Enjoy the show.

$57k For A Video About Ketchup, Sign Me Up!

Need some more motivation to get into video? How about $57k worth? Heck, I’m thinking about commercial ideas right now. What, you don’t want to win $57k? Nice contest.

Go buy a camera today. This is just another sign that you need to do online video.

All you need is a great idea for a 30-second Heinz ketchup commercial, the most votes and “Bingo!” Fame and fortune. What are those prizes again?

– $57,000
– Your commercial airing on national TV
– Eternal glory

– $5,700
– Your commercial airing on national TV

Your commercial can be rejected for the following no-nos:

– The commercial isn’t 30 seconds, and nothing ticks off the TV network guys like an ad that’s too long or too short.
– The commercial contains “copyrighted material”—stuff like music or video that somebody else created and/or owns.
– The commercial contains inappropriate content that your mother may not like and we can’t show on TV.
– The commercial contains another company’s name, trademark or logo.

Online Success: Start With The Idea, Monetize It Later

dwight_schrute2.jpgDo you love the hit tv show ‘The Office’ like I do? Great, fun show. Good tv.

If you like it like I do, you’ll like this site my buddy made called Memorable quotes from the hit NBC show “The Office”.

But this isn’t a pimping of my friend’s site. I wanted to point out a few observations about this site and my friend that apply to the business of online success.

First off, it’s important to note that this site wasn’t built to “make money online”. It was built because he liked the show, plain and simple. In other words, he is the best example of the new modern consumer. He has become a customer evangelist.

Second, it was only after the site was built that he began to try to monetize it. There’s a lesson here. Build your passion, and worry about monetization next.

Third, this is a great example of a site that will flourish using Auction Ads as opposed to Google Adsense. Why? Because instead of serving up “links” to stuff, Auction Ads can serve up actual products that are from the show specifically.

Creativity Is The Most Important Key To Online Marketing Success

We’ve gotten to the point that most online videos (including mine) are sucking. Well, not sucking, but they’re boring.

Let’s face it, this Internet video thing is growing up fast. It’s time for more creativity.

The best part is, you can be creative without big bucks. Check out this cool video on RSS.

There are two types of Internet users, those that use RSS and those that don’t. This video is for the people who could save time using RSS, but don’t know where to start.

When you’re done watching that, check out this neat marketing website that uses photos to promote a book. Interesting to say the least, and more effective than reading some bullet pointed copy, no? I think so.

Get creative people. Do something that sounds fun. Grab your home camera, video or digital. Be crazy. It works.

Remember, it’s really hard to make mistakes today. Everyone just needs to try something, anything.

As I said in another blog post. Do it, or don’t. Just don’t complain next year when everyone else did and you didn’t get any of the spoils.

Sometimes Simply Taking Chances Is Your Best Marketing Effort

Case in point, look at how the media picks up on simple stories like this.

SOUTHBRIDGE, Mass. (AP) — Ryan Fitzgerald is unemployed, lives with his father and has a little bit of time on his hands. So, he decided to offer his ear, to anyone who wants to call.

After posting a video with his cell phone number on YouTube on Friday, the 20-year-old told The Boston Globe he has received more than 5,000 calls and text messages.

Fitzgerald said he wanted to “be there,” for anyone who needed to talk. “I never met you, but I do care,” a spiky-haired Fitzgerald said into the camera on his YouTube posting.

Now, I doubt this kid will be able to leverage this for any cashola, but… what he could do is leverage his “fame” into a new blog or something. All from a silly idea that was a bit risky.

Do you take chances with your marketing?

I HIGHLY suggest reading Marketing Outrageously. You know my offer. Buy it, and if you didn’t love it, send it to me and I’ll give you the cash for it and and give it to one of my friends.

Last point. This guy wasn’t the first to do it either. See below. Why point this out?

Just because someone has done it once, does NOT mean it can’t be done again. It’s all about hitting the right message to the media.

Thinking Creatively & Taking Chances Is A Marketing Strategy That Works

girl_postitnotes04.jpgBack in 1994 I had a job interview with an advertising agency in Akron, Ohio. During the interview I noticed the President’s office wall covered in yellow post-it notes. And I mean a ton of them, all over the place, like wallpaper. “That’s how I get work done and remember stuff,” he said. I thought it was pretty cool, and it gave me an idea.

After I left the interview, I went to the store and bought some packs of post-it notes, and a big paper sheet about 3×3 feet in size. I had my wife, girlfriend at the time, who has unbelieveable handwriting write down a quality I posessed on each yellow sticky (hard worker, good designer, smart, etc..). We filled up the entire paper sheet with those stickies, creating a “wall” of my best attributes.

It was my resume in sticky notes.

The next morning I dropped it off at his office before he got in. A few hours later I got the call and was hired instantly.

Now, I didn’t take the job as I had another offer to join something called a “new media agency”, which I took instead, but that’s another story.

The point is… Thinking creatively and taking chances is a winning combination.

Do you think creatively? Do you take chances? I believe that many of you have good or even great ideas, but you are afraid to act them out. Why?

Jon Spolestra, my newest marketing hero, author of an AMAZING book called Marketing Outrageously, advises that you everyone should sit down and get a little piece of paper and write down the craziest idea you have for marketing your business on it. Then stick it in your pocket and just keep it there. You don’t have to show it to anyone if you don’t want to, just keep it there as a reminder to you that you can think in such a manner.

My advice? Stop worrying about failure. It’s going to happen, a lot. I’ve failed countless times, and been laughed at too. I’ve been told my ideas are lame and will never work, and some have, and some haven’t. But you know what?

I will never, ever stop trying.

P.S. Go ahead, buy that book. If you don’t think it’s amazing, send it to me and I will pay you for it, guaranteed. I’ll just give it to someone else. No joke.

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