Customer Reviews | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Customer Reviews"

BAM! Customer Service Video Book Review

I enjoyed reading a copy of Barry Moltz’s latest book about customer service on a plane right back from New Mexico last week. B-A-M!: Delivering Customer Service in a Self-Service World breaks down the myths of customer service.

Here’s the deal, if you sell anything, in other words, if you have customers of any kind, you need to be better at customer service. Watch the review, buy the book. Don’t believe the myths.

The Secret To Success Is Amazing Customer Service, Learn How

Over at my coaching site, ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

So do you do GREAT customer service? Are you sure? I sat down with author and entrepreneur John DiJulius of The DiJulius Group to get his advice on how to transform your business with amazing customer service.

Listen to the podcast with John here.

Want to know the secret to being successful? Shhh… It’s GREAT customer service! Don’t believe me? Listen to this podcast with John Dijulius of John is the author of What’s the Secret: To Providing a World-Class Customer Experience.

About John

He is the founder and CVO (Chief Visionary Officer) of The DiJulius Group, a consulting firm helping companies “Make Price Irrelevant”. Top organizations across the world use his philosophies and systems for creating world class service. He has worked with companies such as the Ritz Carltons, Lexus, Nordstroms, Starbucks, Hallmark Cards, Panera Bread, Cheesecake Factory, Hotel Del Cornado, Progressive Insurance, US Bank, Nemacolin Resort, Seattle’s Best Coffee, Chick-fil-A, and many more, to help them continue to raise the bar and set the standard in customer experience. John has pioneered dozens of revolutionary customer service concepts and techniques that are easy to use. He also makes them easy to implement with a process that will not allow your organization to let these great ideas slip through the cracks.

John is not just telling others how to do it. Besides owning and running The DiJulius Group, he is also the founder and owner of John Robert’s Spa, five locations (over 150 employees), which he uses as his living laboratories to test his findings and theories. John Robert’s Spa has been named one of the Top 20 Salons in America.

One of the most captivating and charismatic speakers today, John will not only share what the best customer service organizations do, but more importantly “how” they implement and execute it consistently companywide.

Revenue Magazine – Geek Marketer’s Best Friend

Jim does a review of one of his favorite geek magazines called Revenue Magazine. Revenue Magazine covers all things related to affiliate marketing, but not limited to other things like mobile advertising, pay-per-click strategies, email marketing, and much much more. Anyone can get a free subscription to Revenue Magazine by visiting

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Watch this video at YouTube. is a web show about online marketing and being an entrepreneur. Jim Kukral is an award-winning and long-time blogger, as well as speaker, writer, online marketer and web entrepreneur. You can read more about Jim Kukral here.

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Is Your Shopping Cart & Ecommerce Site The Best It Can Be?

MarketingSherpa’s 2007 Ecommerce Study was published today and distributed via email with a pdf download. There are, of course, some pretty interesting results included in the report. I’ve detailed a few of my favorites that will hopefully help you out.

Click here to buy the full report.

If you’re in the business of affiliate marketing, as either an affiliate or merchant, this benchmark guide should be of particular interest to you.


Shopping Cart Abandonment Rates Dropped 7.7% From 2006 To 2007

That’s a drop from an abandonment rate of 59.8% to 52.1%. According to the report, the tremendous shift came about because of marketers taking over cart design from the tech team. Why you would let your tech team design your shopping cart, I have no idea.

Tip: Mix Your Promotional Offers In Your Transactional & Receipt Emails

The report tells that “consumers are far more likely to open transactional emails from you, like shipping and receipts”. So why not start adding your promotional items and cross-sells into those emails? Just be carefule and don’t push too hard.

Consumers Prefer Sites With Reviews


58% of consumers “strongly” prefer sites that have customer reviews. Think about it, don’t you like to read more about the product you want to buy? Don’t you want to hear what others have to say as long as you feel they are reputable? So what’s stopping your ecom site from adding reviews?

I demo’d a neat review product last fall at a trade show called ProductReviews. It might be worth a look.

What Do Consumers Do When They First Visit Your Ecommerce Site?

According to the report, 27% go straight for the search box and type a product name in, while 23% go directly to click on a product category link on the home page. What does that tell you? Get those search boxes up high and label your categories well.