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Category Archives for "Google Adwords"

Syndicated YouTube Video Ads Means BIG Bucks For Video Publishers

Game on for video publishers. There is officially no reason to not get into the video business. In another HUGE move by GoogTube, they have announced that they’ll begin showing videos as ad on “other” websites. What does this mean? Let’s examine it.

With the new twist, websites participating in AdSense now can sign up to specify the kinds of YouTube videos they want shown on their pages. A website focused on automobiles, for instance, might want to display YouTube videos about cars and other vehicles.

Why is this big bucks for YouTube partners? Because imagine this. If you are a selected partner, and you have let’s say 100 high-quality videos about auto repair, all kinds of car sites can now choose to put an Adsense formatted video ad in their sites, distributing your video to possibly millions and millions of their viewers.

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Do the math. Let’s say you have hundreds of videos in a niche and you’re one of only a handful of trusted partners of YouTube. Your videos have the potential to be pushed to thousands and thousands of websites instantly, of which you share in the profit of the ads with the website publisher.

Take a YouTube partner like Tim Carter of Askthebuilder.com. How many home improvement websites are out there now? 100,000 or more, right? Probably. His videos can now be served to all of those websites (if they choose it). So now Tim has to only focus on creating high-quality videos, and YouTube will distribute them over, and over and over and give him his cut.

Read/Write Web is right…

It’s a simple story, but if it is true it is going to blow the world of online video and advertising wide open.

It’s true, and it WILL blow the doors off the video industry.

Start making those videos, and figuring out how you’re going to get on the YouTube publisher/partner list. I can already tell you how to do it.

Make high-quality videos. That’s it. Make a lot of them.

More at Techmeme.

MFA (Made for Adsense) D-Day Is June 1st, I Told You So

noahsark.jpgThis is only the first step. The free ride is over. I told you so.

Some online publishers may get an unwelcome jolt on June 1st. Google, which provides thousands of ads to websites through it’s AdSense program, will shut off adds to certain websites beginning Friday.

Sites which are heavy in ads but light in content may be bumped from Google’s AdSense program. Several so-called online publishers who have ads with little content have already received emails saying their websites will be dropped from the AdSense program. Google says these sites influence search results, not necessarily for the good of users, by pointing users searching for specific products to these sites. Once they click through, the user may get the information they are looking for but they also may only find an ad or picture related to that product.

The change is scheduled for June 1. Google says, the clean up will affect the Internet, primarily by cleaning up search results so that users don’t click through to a site filled with ads but with no content to support the ads.

Read full report at Bizreport.com.

Google Adsense Video Ads Explained

Google is smart, we all know this. Looks like the video ads are about to come fast and furious. The Inside Adsense blog put out a clarification about how they will work and look.

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New Sizes…

This week marked the one-year anniversary of the launch of click-to-play video ads. To that end, we thought it’d be fitting to introduce three new members of our click-to-play video ads family: the 728×90 Leaderboard, the 120×600 Skyscraper, and the 160×600 Wide Skyscraper. Previously, video ads were only enabled for the 300×250 Medium Rectangle, the 336×280 Large Rectangle, the 200×200 Small Square, and the 250×250 Square.

But how can I be sure I’ll make money with these video ads?

Generating earnings with videos ads in these new formats will also remain the same. If the advertiser has chosen to display the click-to-play video ad as a cost-per-thousand impression (CPM) ad, you will be paid for every valid impression of the static image, regardless of plays or clicks to the advertiser’s site.

If the click-to-play video ad is a cost-per-click (CPC) ad, you’ll generate earnings from valid clicks to the advertiser’s site rather than clicks on the play button. In either case, you and your site visitors are free to watch the video as frequently as you like. Please keep in mind that you’ll need to be opted into image ads in order to receive video ads, but we aren’t able to guarantee that video ads will always be available for your content.

Pretty nifty.

The Wrong Question: Will Adsense Die When Google CPA Takes Over?

I’m actually surprised that this came so late. I fully expected this discussion to start in the blogosphere and on forums the day Google announced their entrance into the CPA market. But, it’s here now, and people are talking about it.

Will Adsense Die When Google CPA Takes Over?

I don’t know. Again, I’m a marketing and branding guy. I’m not good at answering questions about billion-dollar business models and whether or not they have legs. Guys like this can answer that question.

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What I am good at is looking at these types of issues from the 40,000 foot view, and from the eyes of small business owners and entrepreneurs. What that being said, I think that we’re asking the wrong question.

It shouldn’t be, “Is Google CPA going to kill Adsense”? The question should be, “As a publisher, does Google CPA make more sense for me than Adsense?”

The answer to that question is yes, and no, depending on who you are and what you’re doing.

If you’re a black-hat seo’r who creates thousands of crap, Google-clogging, niche topic pages and who loads them with Adsense ads, then no, you’re going to lose a lot of money if you have no clicks to collect from. Why? Because if Adsense is dead, then you’re stuck with CPA, and crappy, single, spam pages will not convert a CPA ad, they just won’t.

On the other hand, if you’re everybody else, then yes, CPA will make sense for you, and I argue it will and can make you more money long-term. Why? Because CPA only works when you presell, and/or you have good content and trust built with your readers.

So, by the very nature of creating high-quality, consistent good content, you’re going to be able to create trust, which will allow you to presell, which will in turn let you be an effective affiliate marketer.

Oh yeah, I forget, that’s a lot of work, yuck. It is, but it’s worth it. Again, you want the quick buck, or you want the long-term brand, AND the bucks? Make your choice.

Pay Per Click (PPC) Marketing Tutorial

Jon from Wickedfire let’s loose with a very nice summary of how to make money as an affiliate using pay per click marketing, from start to finish.

It’s a great read, and makes a lot of sense, especially for those who might be confused as to how to do this kind of thing. Frankly, you don’t need to read an entire ebook to learn this stuff, which is why I’m linking to this post.

And I especially like and appreciate the last paragraph. :)

So there you have it. A blog post of value, quality and meaning. Will it make you millions? I doubt it. But be realistic, you need to try things out and learn them for yourself before you can pass judgement on it or decide it’s “too hard”, because this is not hard at all. This is easy shit compared to any job offline that you may have had to do for a paycheck. So quit sitting on your ass and reading this, and go out and do something about it! The rest is up to you boys and girls, so go make me proud and try it!

True. Jon, I don’t think we ever met, but I sent you my Skype contact information. Would love to meet at an event someday.