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Category Archives for "Google Blog Search"

Google Adds Blogs To The Matrix – Blogs Finally Legit

The legitimizing moment for blogs has occurred. Google is adding blogs into their regular index as part of Google Universal Search (video link).

Starting this week or next, queries on the leading search engine will return links to blogs alongside the images, news, books, local maps and video, Marissa Mayer, vice president of search products and user experience, told eWEEK in a briefing at the company’s headquarters here.

I’ve posed this thought for years, and I’m glad to see it finally happen. With the growing number of blogs (content), it would be impossible for Google to ignore blogs, and they would be forced to include blog content into the mainstream flow of blood.

I argue, and now believe I have proof, that Google would not be able to distinguish the difference between a “blog” and “regular” web content, therefore, they would have to make this move eventually, and they are now.

What does the future hold for blogs and Google?

Blogs are generating content at a pace that is faster than you can possibly imagine. In the next 10-years, the massive amount of content that will come in blog form will choke the Internet. Ok, not choke it, but it’s going to account for a massive percentage of content… that Google simply cannot ignore.

I started blogging in 2001. Back when many still didn’t believe in blogs, and certainly back when nobody thought a blog could actually “do” something. I’m glad to see this moment for bloggers. The days of discounting us as non-legitimate sources of content are over.

What is Google Universal Search? Watch this video.

Isn’t It About Time To For Google To Clean Up All The Spam They Enable?

moses.jpgSo a new report says that 75% of Blogspot.com blogs are spam. Google owns Blogger.com, which powers all Blogspot.com blogs. From MicroPersuasion.com…

Google better tighten up its system or the entire Blogger platform will tank from a lack of trust. According to a new Microsoft Research study, Blogspot – the free platform tied to Blogger – is among the top doorway domains for spam. Some 74% of Blogspot blogs are used as splogs.

You can view the horribly unreadable study here in pdf form if you like to make your brain hurt. Personally, I save killing my brain cells for better things like Harp and Chivas (lots of ice).

You have to wonder how long Google is going to let this continue. I don’t think they can for very much longer. I expect a big-time clean up and change of policy for all Blogspot.com blogs soon. How can they not?

On a similar note, Search Engine Roundtable has the same story, but with additional data pulled from the report, more about domains.

Other findings of this research showed the spam percentages for Top-Level Domains (TLDs):

68% of .info TLDs are spam
53% of .biz TLDs are spam
12% of .net TLDs are spam
11% of .org TLDs are spam
4.1% of .com TLDs are spam

Geez, 68% of .info domains are spam? I’ve never bought one of those, and by golly, after reading that, I never will either.

When is the flood gonna come and wash away the spam? Or will the seas stay parted forever? Sam, lob to you.

How Does Google Blog Search Rank Blogs? Now We Know.

My nightly Techmeme roundup found me learning about how Google ranks blogs in its blog search engine. I always thought it worked just like Technorati defaults, which is by “most current, relevancy”. But I was wrong.

google_blogsearch.jpg

According to Search Engine Roundtable

What positive factors contribute to a blog ranking well in Google Blog Search?
How many RSS subscriptions there are to the blog,
How often people click on a link to the post in search results,
How many blogrolls the blog is in,
How many “high quality” blogrolls the blog is in,
If the blog offers visitors the chance to tag posts, whether people are tagging them,
References to the blog by sources other than blogs,
Pagerank, and;
Others.

What negatives factors contribute to a blog not ranking well in Google Blog Search?
If new posts appear in short bursts or at predictable intervals,
If the content of the posts doesn’t match the content of feeds from the posts,
If the content includes a lot of spam related keywords,
If a lot of content is duplicated in multiple posts from a blog,
Whether posts are the same size, or roughly the same size,
Link distribution of the blog,
If posts primarily link to one page or site, and;
Others.

Bottom line, again, build good content and you’ll be fine. However, a few things stand out, like adding the chance to tag posts and how many rss subscribers you have. Get those subscription buttons up high and push them!

Anyone know how Icerocket does it? I’m pretty sure it’s just like Technorati? It sure seems that way.

On another topic, what are these guys waiting for (Technorati & Icerocket)? Honestly, Google is about to kick their butts, and they’re sitting around doing pretty much nothing. Consider me perplexed.