Google Video | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 2

Category Archives for "Google Video"

Online Marketing Videos Every Aspiring Super Marketer Needs To Watch

Mack at the Viral Garden had a great post about how he found some amazing marketing videos by some famous marketers over at Google Video.

I started searching through Google Video and found plenty of gems by speakers such as Seth Godin, Joe Jaffe, Jackie Huba, and Robert Scoble. For the other 99.9% of you that have broadband (ie, real internet), enjoy. Do yourself a favor, take a few hours out of your day or weekend, and give these guys a chance to make you smarter.

In particular, I want you to spend the 48 minutes watching Seth Godin speak to Google. Great stuff.

Lesson learned today? There are gems to be found for free on the Internets.

Here’s another great one from Jackie Huba, about Creating Customer Evangelists.

View, and upload your own, videos that can help you make money online at http://makingmoneyonline.magnify.net/.

Video Search Results Making Their Way Into Major Search Engines

Take a look at one of the results for “kukral” over at Icerocket.com, which is a blog search engine. What will you see? You’ll see a video result, with direct links back to “kukral” tagged video in YouTube.

(By the way, Technorati is doing this as well for tags already.)

I predict Google will begin posting similar results for regular searches by mid-Summer 2007. Tell me why they wouldn’t. They own YouTube, and this is the natural progression of search. They themselves through their own investment have proven that they are making a huge play into video.

What Does This All Mean?

Again, as I said before, and will keep saying. You need to be building videos that are uploaded to YouTube and optimized with tags that WILL be indexed in the major search engines results eventually.

So think about your biggest keyword. Maybe it’s “birthday invitations“? In 2007, I’m betting that Google will start showing video results, DIRECTLY AS ICEROCKET IS DOING, right into their main index.

Will your video be there? Your competitor’s will be probably be, and then you’re playing catch up, again.

Get on it. Do a video today. You’ll thank me next year.

Online Video Lighting Tips To Help You Produce High-Quality Online Videos

If you’re a regular reader, you know I’ve been harping on online video for quite some time now. Well, I’ve actually done more than just talk about it, I’ve taken the plunge off the high dive and worked very hard to create video content over the past month or so.

I’m here to tell you one thing. If you’re going to do video production, you gotta get the lighting right.

Case in point, here are two examples of videos of me talking on a white lit backdrop. The first is me using lights from Home Depot setup in my small little office. The second is a professional shoot for an entrepreneurial event I’m speaking at in May.

Jim’s Home Depot Lighting Setup
(The green border on the sides showed up because my white backdrop wasn’t big enough)

Professional Video Shoot Lighting Setup

Much nicer, eh? Video owned and shot by New Image Media, Inc.

Why Didn’t Your Home Depot Video Lighting Experiment Work?

It did, and it didn’t. As you can see from the two video samples above, one is much, much nicer than the other.

Online Video Lighting Problem #1
As you can see in all the videos that I shot, the first problem is that there is a green border appearing on the sides. That is because I first tried to shoot video on a green screen (so I could put scenes behind me), but I couldn’t get the lighting right, it’s very tricky. So I brought in a white backdrop instead, except, my home video camera picked up video outside of the white backdrop, even though the view finder only showed white.

Lessons learned: Never trust the view finder, and make sure you have tons of background space to work with.

Online Video Lighting Problem #2
The lights I bought from Home Depot were 300 watt Halogen work lights. I bought three lights for a total of $48.00 or so. I positioned one light on the floor shining on the wall behind me. The second light was on a stand to the side of me, but turned to the wall to reflect light onto me (you do this so it won’t make a shadow). The third light was in front of me, and I ended up bouncing that light off the ceiling back down onto me.


The arrows point where the light is pointing to. The front light is pointing to the ceiling.

Lessons learned: Cheap work lights are extremely hot, so be prepared to sweat when filming. Also, don’t think you’re going to set this up quickly, take your time and get it right.

Online Video Lighting Problem #3
It may look bright enough on camera before it goes into your computer, but it’s not. I used a piece of software called Sony Vegas Movie Studio + DVD 7 Platinum Edition (my amazon affiliate link) to import and edit my videos. After I imported my video in, it became very dark, nothing like how it looked on the camera. I had to apply a “levels” filter onto each video where I adjusted the contrast and the gamma to make the background drop out completely, and to ensure I didn’t look like I had a major sun tan. It was difficult to find the right settings.

Lessons learned: Cheap software like I used can get you by, but won’t really cut it. You’ll have to play with the settings and filters to achieve the effects you want.

Summary: Can You Shoot Videos Yourself Successfully?

Sure, but it’s not going to be easy, especially with non-professional equipment. However, I think that in time, and in practice of getting the lighting right, you can produce good quality video that is acceptable (and frankly much nicer) than yourself sitting behind a webcam at your computer.

Stay tuned to this blog as I’ll update my progress and findings about lighting videos over time.

How To Manipulate The Media & Get Free Publicity With Creative Marketing Ideas

Got 10 bucks, an hour of time and a creative idea? Because that’s all it really takes to get all the media publicity and exposure you or your business could ask for, all for almost free.

Don’t believe it? I can prove it. This is a story about how I did it, why I did it and the results I got from it. You can do it too. What, you don’t like free publicity for little work? I know you do, read on.

The Setup

I live in Cleveland, Ohio, and I’m a die-hard Cleveland Browns football fan. If you don’t follow football, the team has not been good for close to 10 years with losing season after losing season… the fans stay true, yet at the same time, they get very disgruntled come the end of the season. The Browns had one final home game left in December 2006, on Christmas eve, a horrible day to leave your family to go watch a losing football team in the snow and cold.

The Opportunity

This is key in your strategy to get publicity and attention. You have to focus on what is a “story” to a news person. You have to have the awareness to understand how a news person or show producer thinks. They’re thinking, “What stories are available that are topical and timely and most importantly, interesting?”

Those are the stories they want to cover. So your opportunity is to create a story. You need to figure out an angle about something that gives that reporter a story, and then present it to them in a manner which makes it attractive. It’s not that hard, read on.

What I Did To Exploit That Opportunity

So I asked myself, “what does a reporter want right now?” The Browns are always a huge story here in Cleveland, so I decided that I’d concentrate on them and their final game in 6-days. All I needed was an angle.

The idea came quickly. I’d call for a boycott of the Browns game on Christmas eve. But wait, that’s not good enough. That’s been done before, and a reporter isn’t going to bite on a story that simple unless there’s a hook, or a unique angle to it.

Aha! I thought of a unique, cheap and effective angle. Something that could be done in an afternoon or less.

Here’s Exactly What I Did

1. I registered a domain name called www.fanprotest.com. It cost me $10 at Godaddy.

2. I built a one-page website on the domain and wrote a few paragraphs about how I was calling for a protest of the game on Christmas eve.

3. I recorded a short, unedited, simple computer webcam video at my computer in one take where I wore my Browns jersey and called for the boycott. Here’s the video.

4. I uploaded the video to Google and YouTube (free) and added the video to show on my webpage.

5. I looked up all the local television news stations in town and found their contact emails for stories, and sent off a simple email with a short summary of what I did and a link to my page to view the video.

That’s It. It Took Me About An Hour And A Half Total

I sent the emails off at about 3:30 on a Tuesday afternoon, and I went back to my regular working day. At 6pm I got in the car to drive home, and at home I was chatting with my wife and playing with my kids when the phone rings, my wife picks up, she looks confused.

She says, “Scott from Channel 3 news is calling and wants to talk to you about some fan protest story?” I hadn’t even told my wife what I did yet, hence the confusion in her eyes.

The Results

The reporter asked to come to my house to film a story about me and my website and idea. I said “when”, and he said, “now”. So less than an hour later, and less than 4-hours after I sent the email, I had a television news crew and reporter in my kitchen filming me for a story. That story then ran that very same night, about 4 hours later, on the 11 o’clock newscast.

You can view the actual story here on the Channel 3 website in video form.

Summary

Why did I do this? To see if I could. Could this be done by anyone? Yes. What did I get out of it? Well, I get to tell you about it here, and I get to prove a point that it’s not that hard to do.

Don’t let your highly paid public relations firm tell you this kind of stuff isn’t possible. The media is begging for you to feed them stories that are interesting and unique and frankly, helps them not have to work so hard. I’m not saying that the media is lazy, not at all. What I’m saying is that the easier and more interesting you make it for them, the more likely it is that your story will be picked up.

Anyone can do this, the key is concentrating on what the media wants and giving it to them. What I do/did is use online media tools and marketing techniques to create unique angles to get attention.

Sales Pitch Alert!!!! – Jim Kukral is currently providing similar type consulting services to customers who are looking for more publicity, sales or leads, or who simply need to find new ways to be successful online. Find out how Jim can help your business.

Not Doing Video Online Yet? What Are You Waiting For?

Perhaps you need some convincing yet still? Ok, let’s try to jam a few things into your brain from a NewYorkTimes article today. I’ll pull out the points that need to stick in your head.

But most of YouTube’s licensing deals have been done quietly. It says it has firmed up more than 1,000 partnerships with content owners ranging from the Sundance Channel to small independent video producers.

Are you hearing what they are saying here? Small independent video producers are/could be you. Case in point, they specifically mention AskTheBuilder.com, a home-improvement site built by Tim Carter. ATB isn’t a giant media company. ATB isn’t a huge corporation. ATB is Tim doing videos out of his home that help people.

Advertisers want that.

“We are creating channels on YouTube for each of these content owners,” said Jordan Hoffner, the head of premium and information content partnerships. “Those who do deals with us will have an opportunity for monetization.”

Let me translate this for you. “Video is the future and those who produce videos will make a crap-load of money.”

Have you started doing videos yet? Why not?

Here’s a good resource to check out. The top Internet gurus are uploading their videos in one place for the world to see, all for free. Visit the Making Money Online video channel. Got a video? Upload it for free!