Google | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 2

Category Archives for "Google"

Jaffe Says YouTube Is Dumb, I Disagree

Joseph Jaffe on MPDailyFix (where we both blog) says YouTube be dumb. I wrote another post after disagreeing. Who’s right?

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Me said this…

YouTube didn’t do this to make money. If you look at the numbers in this, the projected revenue they can earn from this is very, very small compared to their net worth and gross revenue. Nope, this ain’t about the money.

This is about being first. And continuing to be #1.

YouTube/Google holds the world’s largest collection of advertisers in the palm of their carpal-tunneled hand. Were they going to let 100 other competitors eat away at their client list by offering something they didn’t want to offer?

The answer is no.

In a way, I’ve challenged Joseph Jaffe to a fight! :)

Buying Blog Comments Is Like Playing With Fire & A Can Of Gas

This may be the dumbest thing I’ve ever heard of.

“Blog comments help your site rank better in the SERPs. We hired a few people who go through a list of blogs in a database we set up and pick out blogs that are in your niche. They then read through blog posts and leave a comment that has to do with the blog post they read, that way it wont get deleted. Your backlink will then be on a targeted blog, giving you more weight in the search engines. ”

Try to justify this model/idea in a legitimate sense. It’s impossible. Oh wait, if you just want to “make money online”, it might work for you.

Let me tell you something, when you talk to people at Google about stuff like this, they finish your sentences for you. In other words, they knew about it a month ago and are watching very closely.

You’re playing with fire to mess with this stuff. Dumb long-term.

Note: John Chow likes it, but doesn’t want to pay for it. Go figure.

Can Google Jump The Shark? Or Is It Simply Too Powerful?

google-girl-780952.jpgForbes warns Google that it could.

Google has built its business success over recent years on two factors: technical innovation and popularity. It is learning that success on such a scale has an effect on public life and invites closer scrutiny, as well as demands for regulation. Google’s business model is built on trust. If users’ perception of the company changes, its business perspectives and profits will come under threat.

At what point does a company become big enough to be immune to a trust breakdown? Can Google overcome anything?

Google Only Needs 40 More Years To Take Over The World – Video

This is an awesome video predicting the future of the Internet. Courtesy Read/Write Web.

Davide Casaleggio sent a tip to Read/WriteWeb about a video his company produced exploring the future of media. It is a very cool 6-minute video, which takes some educated (and imaginative) guesses at how the Web and media will evolve over the next 40-50 years. In the short movie, Google, Amazon.com and Second Life are the big winners – with Google buying Microsoft, Amazon buying Yahoo, and Second Life becoming the dominant virtual world.

The core future media concept is the Agav – an Agent-Avatar, which “finds information, people, places in the virtual worlds”. Here’s where it gets interesting. In 2022 Google launches Prometeus, the Agav standard interface, and Amazon creates ‘Place’ – a company that replicates reality. Then in 2027 Second Life evolves into ‘Spirit’, where people can become who they want to, via avatars. And then finally, the ‘Google overloads’ moment – when Prometeus buys Place and Spirit! By 2050 virtual life is the world’s biggest market and Google/Prometeus reigns supreme.

YouTube & Google Links & News

I’m on a YouTube blogging kick today. Lots of YouTube and Google stuff going as usual.

First off, if you hadn’t seen yet, YouTube is testing on a new page design. Also, Google Video is now a video search engine as I’ve been telling you for months.

Next up, check out this great video and story about online video advertising on the cheap. My only problem with this story is that I can’t believe it took $50k to make this video?

Now, watch some real porn on YouTube. (20 million views by the way).

Lastly, check out this old video of the Flintstones pimpin’ Winston cigarettes. Crazy.

Should I Try Google Radio Ads? How Do I Get Started?

This is a brief interview with David Lawrence, a long-time radio personality heard by millions every night on his XM satellite radio show ‘The David Lawrence Show‘. But what you might not know is that David is a Google Radio Ad preferred solution partner (login through your Adwords login), which means that when you want to try Google’s new radio ad system, his company is listed as one of the companies they trust to product high-quality radio ads for you.

It’s not as expensive as you think. Read below.

davidlawrence.gifJim Kukral: Is Google Radio Ads something a small business should try in addition to Adwords and other marketing methods?

David Lawrence: Absolutely, especially given how low the barrier to entry is with Google Audio (that’s what it’s called.) Be aware that radio is great for branding, not so great for immediate response, especially if your web site is a very specialized one. What you want to use radio for is to make sure the listener knows you exist, and that because of your messaging, they think of you first when they need what you sell.

Jim Kukral: How much or how little should I expect to spend on a Google Radio ad campaign to be effective? Is there a minimum?

David Lawrence: It’s not what you spend, it’s the number of times the same listener hears your message. You want at least 10 plays to the same listener to cut through the clutter.

Jim Kukral: Your company produces professional radio ads as a Google preferred partner. How much do they cost and what do you get?

David Lawrence: They range from a single voice spot, performed by me, from your script, for $250. They can go as high as $1000 if you need a script written, there are multiple performers in the spot, and there is music and effects.

You can get more information and demos at http://www.sottovocefilmworks.com/spots.html – and you can contact me at davidlawrence@aol.com.

Jim Kukral: What type of radio ad works best?

David Lawrence: No one type of ad works best – we discuss this extensively with the client, identifying exactly what they want their metric of success to be, what the differentiators are between them and their competitors, and then build a custom spot just for them.

Jim Kukral: How do I know what radio stations to advertise in. Does you company provide advice and consulting on that as well?

David Lawrence: We do. We can help you identify your age, sex, lifestyle and geographic targets. Those must tie in with your success metrics.

Seth Gets Google, Do You?

sethgoding.gifSeth Godin gets Google. Ok, it’s not just me saying this, you realize that right? Bold emphasis is mine.

In reference to this piece from the NYTimes.

The big takeaway for me is that there are [x] number of people, where x is a large number, working in a secret building at Google constantly changing the algorithms that they use to rank sites.

Being first in the Google rankings is more important than it ever was. And getting there is now more straightforward (but not easier) than ever.

It seems to me that in the SEO arms race, shortcuts have a shorter shelf-life than ever before. Building 43 is obsessed with them, and they outnumber whoever you might hire to beat the system. Organic success, on the other hand, is a clear path. If you want to be on the front page of matches for “White Plains Lawyer”, then the best choice is to build a series of pages (on your site, on social sites, etc.) that give people really useful information. Not just boilerplate information you stole from a legal website, but really useful stuff about you, the local courts, the forms people need… the things you’d want to find if you were doing that search.

Once you’ve done everything you can… once you’ve built a web of information and once you’ve given the ability to do this to your best clients and your partners and colleagues, then by all means apply the best SEO thinking in the world to your efforts. Hire the best consultants and use the resources you’ve got left to be sure you’re playing by the right rules.

Betting against Building 43 doesn’t seem nearly as smart as betting on them.