Google | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 4

Category Archives for "Google"

The Google Day Of Reckoning Is Coming For Black Hat Seo’rs

noahsark.jpgGet your ark ready black-hatters. The Google flood is almost here, and you’re about to get really wet.

How do I know? It doesn’t take much to read between the lines and see what they are saying. Open your eyes and sock that money away you’ve been making and invest in that ark you’ve been eying.

How much more does Google really have to spell it out for you?

GOOGLE… IS… COMING… FOR… YOUR… BLACK-HAT… ARSE(S)!

It’s going to make the Google Florida update look like a picnic at the park, except this time, it’s going to be a selective strike.

It’s not “if”… It’s when.

SEO newbies who bought into the “get rich quick” schemes… There’s still time to repent. Will you?

The Wrong Question: Will Adsense Die When Google CPA Takes Over?

I’m actually surprised that this came so late. I fully expected this discussion to start in the blogosphere and on forums the day Google announced their entrance into the CPA market. But, it’s here now, and people are talking about it.

Will Adsense Die When Google CPA Takes Over?

I don’t know. Again, I’m a marketing and branding guy. I’m not good at answering questions about billion-dollar business models and whether or not they have legs. Guys like this can answer that question.

deathofadsense.jpg

What I am good at is looking at these types of issues from the 40,000 foot view, and from the eyes of small business owners and entrepreneurs. What that being said, I think that we’re asking the wrong question.

It shouldn’t be, “Is Google CPA going to kill Adsense”? The question should be, “As a publisher, does Google CPA make more sense for me than Adsense?”

The answer to that question is yes, and no, depending on who you are and what you’re doing.

If you’re a black-hat seo’r who creates thousands of crap, Google-clogging, niche topic pages and who loads them with Adsense ads, then no, you’re going to lose a lot of money if you have no clicks to collect from. Why? Because if Adsense is dead, then you’re stuck with CPA, and crappy, single, spam pages will not convert a CPA ad, they just won’t.

On the other hand, if you’re everybody else, then yes, CPA will make sense for you, and I argue it will and can make you more money long-term. Why? Because CPA only works when you presell, and/or you have good content and trust built with your readers.

So, by the very nature of creating high-quality, consistent good content, you’re going to be able to create trust, which will allow you to presell, which will in turn let you be an effective affiliate marketer.

Oh yeah, I forget, that’s a lot of work, yuck. It is, but it’s worth it. Again, you want the quick buck, or you want the long-term brand, AND the bucks? Make your choice.

Isn’t It About Time To For Google To Clean Up All The Spam They Enable?

moses.jpgSo a new report says that 75% of Blogspot.com blogs are spam. Google owns Blogger.com, which powers all Blogspot.com blogs. From MicroPersuasion.com…

Google better tighten up its system or the entire Blogger platform will tank from a lack of trust. According to a new Microsoft Research study, Blogspot – the free platform tied to Blogger – is among the top doorway domains for spam. Some 74% of Blogspot blogs are used as splogs.

You can view the horribly unreadable study here in pdf form if you like to make your brain hurt. Personally, I save killing my brain cells for better things like Harp and Chivas (lots of ice).

You have to wonder how long Google is going to let this continue. I don’t think they can for very much longer. I expect a big-time clean up and change of policy for all Blogspot.com blogs soon. How can they not?

On a similar note, Search Engine Roundtable has the same story, but with additional data pulled from the report, more about domains.

Other findings of this research showed the spam percentages for Top-Level Domains (TLDs):

68% of .info TLDs are spam
53% of .biz TLDs are spam
12% of .net TLDs are spam
11% of .org TLDs are spam
4.1% of .com TLDs are spam

Geez, 68% of .info domains are spam? I’ve never bought one of those, and by golly, after reading that, I never will either.

When is the flood gonna come and wash away the spam? Or will the seas stay parted forever? Sam, lob to you.

TechCrunch: “Commission Junction & LinkShare Are Screwed”

In case you missed it, Google officially launched into the affiliate marketing business yesterday. Michael Arrington of TechCrunch says…

Affiliate marketing networks like Commission Junction and LinkShare are screwed. These networks also operate on a cost-per-action basis, mostly with online retailers. Even though some of them have scale, they will not have the ability to compete with Google on sheer size of network. Advertisers flock to volume, which drives average pricing up. When prices increase, publishers flock to the new platform because they’ll earn more. Look for serious publisher leakage from the big affiliate networks over time as this new product scales up. If you want to argue this point, note what happened to the stock price of Commission Junction’s parent company, ValueClick, today. And that’s even though the market has largely adjusted for this news already – this move to add PPA ads has been rumored for some time.

So is he right? Check out the Valueclick stock price dropping yesterday afternoon.

vc_stock.jpg

You thought maybe Mike wasn’t sure about his belief? Later, in the comments he says…

Google is going to eat them alive.

I’ll reserve my opinion and default to much smarter people.

Google’s Move Into CPA Validates The Affiliate Marketing Industry

google-girl-780952.jpgWell, not that we needed it to be validated. Those of us in the affiliate marketing industry have “been validated” for close to 10 years. We know it works. We know it can be successful.

However, it can be argued that Google’s move into the cost per action space does in fact validate the affiliate marketing industry further in the minds of “outside” industry. Let’s face it, affiliate marketing has always been kinda like that red headed step child of online marketing.

Not anymore. Let’s watch the super, giant mega happy hour bucks start rolling in. Thanks Google.

More on this at Techmeme.

Andy Beal’s Blog

Search Engine Journal

Problogger.net

How Does Google Blog Search Rank Blogs? Now We Know.

My nightly Techmeme roundup found me learning about how Google ranks blogs in its blog search engine. I always thought it worked just like Technorati defaults, which is by “most current, relevancy”. But I was wrong.

google_blogsearch.jpg

According to Search Engine Roundtable

What positive factors contribute to a blog ranking well in Google Blog Search?
How many RSS subscriptions there are to the blog,
How often people click on a link to the post in search results,
How many blogrolls the blog is in,
How many “high quality” blogrolls the blog is in,
If the blog offers visitors the chance to tag posts, whether people are tagging them,
References to the blog by sources other than blogs,
Pagerank, and;
Others.

What negatives factors contribute to a blog not ranking well in Google Blog Search?
If new posts appear in short bursts or at predictable intervals,
If the content of the posts doesn’t match the content of feeds from the posts,
If the content includes a lot of spam related keywords,
If a lot of content is duplicated in multiple posts from a blog,
Whether posts are the same size, or roughly the same size,
Link distribution of the blog,
If posts primarily link to one page or site, and;
Others.

Bottom line, again, build good content and you’ll be fine. However, a few things stand out, like adding the chance to tag posts and how many rss subscribers you have. Get those subscription buttons up high and push them!

Anyone know how Icerocket does it? I’m pretty sure it’s just like Technorati? It sure seems that way.

On another topic, what are these guys waiting for (Technorati & Icerocket)? Honestly, Google is about to kick their butts, and they’re sitting around doing pretty much nothing. Consider me perplexed.

Online Marketing Videos Every Aspiring Super Marketer Needs To Watch

Mack at the Viral Garden had a great post about how he found some amazing marketing videos by some famous marketers over at Google Video.

I started searching through Google Video and found plenty of gems by speakers such as Seth Godin, Joe Jaffe, Jackie Huba, and Robert Scoble. For the other 99.9% of you that have broadband (ie, real internet), enjoy. Do yourself a favor, take a few hours out of your day or weekend, and give these guys a chance to make you smarter.

In particular, I want you to spend the 48 minutes watching Seth Godin speak to Google. Great stuff.

Lesson learned today? There are gems to be found for free on the Internets.

Here’s another great one from Jackie Huba, about Creating Customer Evangelists.

View, and upload your own, videos that can help you make money online at http://makingmoneyonline.magnify.net/.

Google Facts You Did Not Know & Expert Tips You Can Learn From

mayer.jpgFound a nice little review of a talk by Google Product Manager Marissa Mayer. Check out some of the stuff she revealed, pretty darn interesting.

The prime reason the Google home page is so bare is due to the fact that the founders didn’t know HTML and just wanted a quick interface.

Lesson Learned: Simple Works
How true is this? Sometimes things just work out. Don’t always think you have to over analyze something. And most importantly, if you’re confused at what to do, go simple. Simple usually works.

Due to the sparseness of the homepage, in early user tests they noted people just sitting looking at the screen. After a minute of nothingness, the tester intervened and asked ‘Whats up?’ to which they replied “We are waiting for the rest of it”. To solve that particular problem the Google Copyright message was inserted to act as a crude end of page marker.

Lesson Learned: Testing Means Everything
I’m going to guess this was ‘back in the day’ of slow internet connections. However, there is a lesson to be learned here as well. Testing means everything. You may think it’s so easy a monkey could do it. You know what? Sometimes, just sometimes, it can be too simplistic and it can confuse people. Test.

The name ‘Google’ was an accident. A spelling mistake made by the original founders who thought they were going for ‘Googol’

Lesson Learned: Embrace Mistakes, Sometimes
Wow, it makes you wonder if ‘Googol’ would have hit with us as well? I don’t think so. Regardless, it’s important to realize that mistakes happen, and sometimes they happen for a reason. Don’t kill yourself over mistakes, instead, learn from them and sometimes embrace them.

Employees are encouraged to use 20% of their time working on their own projects. Google News, Orkut are both examples of projects that grew from this working model.

Lesson Learned: Your Employees Are Your Best Experts
If you’re running a business, think about this some more. Your employees are the #1 expert resource about your product or service, therefore, they are most likely the ones who can come up with the next big idea for you. Why not invest some of their time back into the possible future of your company?

Do You Play By Google’s Rules?

google-girl-780952.jpgSomeone said something to me last week that really hit home. We were chatting about search engine marketing over IM. I was talking about how I disliked that business and why I got out of it years and years ago. Then he said…

“You know why you hate search? Because you play by the rules.”

It was as if he dropped a bomb on my head. Dead on right. Bingo! He continued…

“I stopped playing by the white-hat rules a long time ago, and I hated search too before that. When I started playing by my own rules instead of Google’s, it became fun again.”

Do You Play By Google’s Rules?

I’m not sure you would admit it if you don’t, so I’m not expecting an answer. It’s more of rhetorical question. Think about it though. There are lots of implications for your choices.

I Chose To Play By The Rules

My friend was dead-on right on why I hated search, because it was/is really hard to dominate like I used too (pre-Florida update years ago). It was back then I decided to leave the search business on a conscious decision that “I’m not going to base my income on the whims of a search engine ranking.” I moved on.

In other words, I hated search because it became too hard. The easy way out would have been to stop playing by the rules and go toward the dark side, or gray/black hat search techniques. I refused, and I’m pretty darn sure I’m not as rich as I would have been if I decided to go that route.

As for who was the person who said that to me. I won’t expose them, but they can come forward and leave a comment and claim it if they wish.

Video Search Results Making Their Way Into Major Search Engines

Take a look at one of the results for “kukral” over at Icerocket.com, which is a blog search engine. What will you see? You’ll see a video result, with direct links back to “kukral” tagged video in YouTube.

(By the way, Technorati is doing this as well for tags already.)

I predict Google will begin posting similar results for regular searches by mid-Summer 2007. Tell me why they wouldn’t. They own YouTube, and this is the natural progression of search. They themselves through their own investment have proven that they are making a huge play into video.

What Does This All Mean?

Again, as I said before, and will keep saying. You need to be building videos that are uploaded to YouTube and optimized with tags that WILL be indexed in the major search engines results eventually.

So think about your biggest keyword. Maybe it’s “birthday invitations“? In 2007, I’m betting that Google will start showing video results, DIRECTLY AS ICEROCKET IS DOING, right into their main index.

Will your video be there? Your competitor’s will be probably be, and then you’re playing catch up, again.

Get on it. Do a video today. You’ll thank me next year.