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Category Archives for "Gray Hat"

The Google Day Of Reckoning Is Coming For Black Hat Seo’rs

noahsark.jpgGet your ark ready black-hatters. The Google flood is almost here, and you’re about to get really wet.

How do I know? It doesn’t take much to read between the lines and see what they are saying. Open your eyes and sock that money away you’ve been making and invest in that ark you’ve been eying.

How much more does Google really have to spell it out for you?

GOOGLE… IS… COMING… FOR… YOUR… BLACK-HAT… ARSE(S)!

It’s going to make the Google Florida update look like a picnic at the park, except this time, it’s going to be a selective strike.

It’s not “if”… It’s when.

SEO newbies who bought into the “get rich quick” schemes… There’s still time to repent. Will you?

The Wrong Question: Will Adsense Die When Google CPA Takes Over?

I’m actually surprised that this came so late. I fully expected this discussion to start in the blogosphere and on forums the day Google announced their entrance into the CPA market. But, it’s here now, and people are talking about it.

Will Adsense Die When Google CPA Takes Over?

I don’t know. Again, I’m a marketing and branding guy. I’m not good at answering questions about billion-dollar business models and whether or not they have legs. Guys like this can answer that question.

deathofadsense.jpg

What I am good at is looking at these types of issues from the 40,000 foot view, and from the eyes of small business owners and entrepreneurs. What that being said, I think that we’re asking the wrong question.

It shouldn’t be, “Is Google CPA going to kill Adsense”? The question should be, “As a publisher, does Google CPA make more sense for me than Adsense?”

The answer to that question is yes, and no, depending on who you are and what you’re doing.

If you’re a black-hat seo’r who creates thousands of crap, Google-clogging, niche topic pages and who loads them with Adsense ads, then no, you’re going to lose a lot of money if you have no clicks to collect from. Why? Because if Adsense is dead, then you’re stuck with CPA, and crappy, single, spam pages will not convert a CPA ad, they just won’t.

On the other hand, if you’re everybody else, then yes, CPA will make sense for you, and I argue it will and can make you more money long-term. Why? Because CPA only works when you presell, and/or you have good content and trust built with your readers.

So, by the very nature of creating high-quality, consistent good content, you’re going to be able to create trust, which will allow you to presell, which will in turn let you be an effective affiliate marketer.

Oh yeah, I forget, that’s a lot of work, yuck. It is, but it’s worth it. Again, you want the quick buck, or you want the long-term brand, AND the bucks? Make your choice.

Do You Play By Google’s Rules?

google-girl-780952.jpgSomeone said something to me last week that really hit home. We were chatting about search engine marketing over IM. I was talking about how I disliked that business and why I got out of it years and years ago. Then he said…

“You know why you hate search? Because you play by the rules.”

It was as if he dropped a bomb on my head. Dead on right. Bingo! He continued…

“I stopped playing by the white-hat rules a long time ago, and I hated search too before that. When I started playing by my own rules instead of Google’s, it became fun again.”

Do You Play By Google’s Rules?

I’m not sure you would admit it if you don’t, so I’m not expecting an answer. It’s more of rhetorical question. Think about it though. There are lots of implications for your choices.

I Chose To Play By The Rules

My friend was dead-on right on why I hated search, because it was/is really hard to dominate like I used too (pre-Florida update years ago). It was back then I decided to leave the search business on a conscious decision that “I’m not going to base my income on the whims of a search engine ranking.” I moved on.

In other words, I hated search because it became too hard. The easy way out would have been to stop playing by the rules and go toward the dark side, or gray/black hat search techniques. I refused, and I’m pretty darn sure I’m not as rich as I would have been if I decided to go that route.

As for who was the person who said that to me. I won’t expose them, but they can come forward and leave a comment and claim it if they wish.