How-To Videos | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "How-To Videos"

Why Haven’t You Started Your Live Ustream Show Yet?

I wanted to start doing a weekly Web show, so I put out a call for a co-host in Cleveland and got Jeremy Borger to show up. Below is the live on tape (recording) of the show we did earlier today. We talk about Twitter, and the Superbowl trends and other geeky related things on the Internets.

The reason I’m showing you this is to inspire you. It’s literally this easy to do. No script, no fancy lights, no fancy equipment. I took my Mac laptop and put it on a stool. Started Ustream.tv, clicked “start broadcast” and that’s it. Live to the Internet, and it records too.

You can be doing this. You SHOULD be doing this. Do something, anything! If you know a lot about Tikis, well, then get your tiki collection out and talk about them on camera. Then put that video recording on your tiki blog, and then send a message out to your Twitter friends you have a new video about antique tikis. Then announce it on Facebook, etc…

I could go on and on. The point is. If you don’t try it… your competitor will. Just try it. When you do, send me your video so I can check it out.

Traditional Advertising Models Are Collapsing… Smell The Fear!

Are you ready? Here comes more creative uses of online video. Check out this piece in the Washington Post about brand evangelism.

The traditional advertising models are collapsing. Where once there were mass media, with the audience a passive receptacle, we are moving toward what branding expert Rob Frankel calls “the masses controlling the media.” An audience empowered by hundreds of cable channels and TiVo pays less and less mind to TV ads. And the marketers, well, some might suggest they are desperate.

“You can smell the fear,” Garfield says.

Which means that smart marketers will figure out how to get the people to do much of their work for them. The big marketing story of this year’s Super Bowl was “consumer-generated advertising,” in which ordinary folks competed to help create TV spots for Doritos and Chevrolet.

And it’s not only about getting your audience involved. It can be done the other way, by creating your own engaging content that your audience wants to see.

For example, look at this site called Willitblend.com.

The kitchen appliance company Blendtec has a microsite called Willitblend.com, which functions as a laboratory of unlikely things getting pureed in Blendtec blenders, including pickled pigs’ feet and light bulbs. Users can send a note to the Will It Blend? site to suggest a new item to be blended — a shag rug, perhaps.

So very, very smart. I mean, c’mon, don’t you have to know if a video camera will blend? What about a baseball?

Man, I want one of those super blenders, don’t you?

What are you creating that is engaging? Are you concentrating your marketing efforts on building content that will grab hold of your audience?

How-To Videos Plus Online Subscriptions Make A Recipe For Success

rb02.jpgCNNmoney.com writes a piece called ‘How to Score with How-to Video‘, Niche players are resuscitating the subscription model to make money off homemade instructional websites.

(Business 2.0 Magazine) — When Evan Margolin launched SalsaBootCamp to sell instructional video clips online, everyone he knew told him it was a crazy idea. Why would people offer up their credit cards to him – a dance teacher known only to his students in San Francisco – when they could watch thousands of dance videos for free on sites like YouTube?

Yet aspiring salsa dancers have signed up in droves, even as Margolin has raised the monthly subscription price from $9 to $37. Four months after its launch, SalsaBootCamp.com is making $20,000 a month.

Here’s a question you need to ask yourself right now. What do you know a lot about that you can film and sell subscriptions to?

Think about how easy it would be to upload this content to a private member’s area and let people access it on a subscription?