Icerocket | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Icerocket"

Why Has Mark Cuban Allowed IceRocket.com To Die?

So, Technorati is alive and well according to Dave Sifry, and Google Blog Search is growing too (how could it not?).

But what about Icerocket.com? It appears as though they are dead. Look at this chart.

icerocket.jpg

Nothing, nada, zip. No movement? It appears… dead?

I wrote about the top ways to fix Icerocket.com last year here. Here’s what I said then.

If you want to know the current state of Icerocket.com, (Mark Cuban’s search engine), all you need to do is look here at Google News (one result) and here at the Icerocket blog (two posts in the last 30 days).

Did you look? If you did you saw what everyone else sees… Nothing. No news, no moves, nada. So what’s up? When Icerocket first launched it was primed to be a fast mover. See this techcrunch report from July 2005. Last we heard was that the deal for THK to close on them was dead in the water.

icerocketlogo.gif

It’s easy to see why they appear to have taken an extra long walkabout. Either they are secretly plotting their next big move, or, they have simply given up the fight? If it’s the latter; what a waste of a good thing.

A company spokesperson named Blake Rhodes left this comment on that blog. That was in November 2006.

We have some stuff in the works that I think you will like.

But you know what? I just revisted the Icerocket blog just now and there hasn’t been a new post in 16 weeks, 1 hour. Is that “stuff in the works?”

I think Icerocket is dead. Too bad, it coulda’ been a contender. Mark Cuban, why are you letting this gem die?

I can fix it, call me.

How Does Google Blog Search Rank Blogs? Now We Know.

My nightly Techmeme roundup found me learning about how Google ranks blogs in its blog search engine. I always thought it worked just like Technorati defaults, which is by “most current, relevancy”. But I was wrong.

google_blogsearch.jpg

According to Search Engine Roundtable

What positive factors contribute to a blog ranking well in Google Blog Search?
How many RSS subscriptions there are to the blog,
How often people click on a link to the post in search results,
How many blogrolls the blog is in,
How many “high quality” blogrolls the blog is in,
If the blog offers visitors the chance to tag posts, whether people are tagging them,
References to the blog by sources other than blogs,
Pagerank, and;
Others.

What negatives factors contribute to a blog not ranking well in Google Blog Search?
If new posts appear in short bursts or at predictable intervals,
If the content of the posts doesn’t match the content of feeds from the posts,
If the content includes a lot of spam related keywords,
If a lot of content is duplicated in multiple posts from a blog,
Whether posts are the same size, or roughly the same size,
Link distribution of the blog,
If posts primarily link to one page or site, and;
Others.

Bottom line, again, build good content and you’ll be fine. However, a few things stand out, like adding the chance to tag posts and how many rss subscribers you have. Get those subscription buttons up high and push them!

Anyone know how Icerocket does it? I’m pretty sure it’s just like Technorati? It sure seems that way.

On another topic, what are these guys waiting for (Technorati & Icerocket)? Honestly, Google is about to kick their butts, and they’re sitting around doing pretty much nothing. Consider me perplexed.

Video Search Results Making Their Way Into Major Search Engines

Take a look at one of the results for “kukral” over at Icerocket.com, which is a blog search engine. What will you see? You’ll see a video result, with direct links back to “kukral” tagged video in YouTube.

(By the way, Technorati is doing this as well for tags already.)

I predict Google will begin posting similar results for regular searches by mid-Summer 2007. Tell me why they wouldn’t. They own YouTube, and this is the natural progression of search. They themselves through their own investment have proven that they are making a huge play into video.

What Does This All Mean?

Again, as I said before, and will keep saying. You need to be building videos that are uploaded to YouTube and optimized with tags that WILL be indexed in the major search engines results eventually.

So think about your biggest keyword. Maybe it’s “birthday invitations“? In 2007, I’m betting that Google will start showing video results, DIRECTLY AS ICEROCKET IS DOING, right into their main index.

Will your video be there? Your competitor’s will be probably be, and then you’re playing catch up, again.

Get on it. Do a video today. You’ll thank me next year.