Innovation | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Innovation"

Why Haven’t You Started Your Live Ustream Show Yet?

I wanted to start doing a weekly Web show, so I put out a call for a co-host in Cleveland and got Jeremy Borger to show up. Below is the live on tape (recording) of the show we did earlier today. We talk about Twitter, and the Superbowl trends and other geeky related things on the Internets.

The reason I’m showing you this is to inspire you. It’s literally this easy to do. No script, no fancy lights, no fancy equipment. I took my Mac laptop and put it on a stool. Started Ustream.tv, clicked “start broadcast” and that’s it. Live to the Internet, and it records too.

You can be doing this. You SHOULD be doing this. Do something, anything! If you know a lot about Tikis, well, then get your tiki collection out and talk about them on camera. Then put that video recording on your tiki blog, and then send a message out to your Twitter friends you have a new video about antique tikis. Then announce it on Facebook, etc…

I could go on and on. The point is. If you don’t try it… your competitor will. Just try it. When you do, send me your video so I can check it out.

Marketleverage Ad Network Does Marketing Right

If you read my blog you’ll know I think most ad networks marketing and sales teams suck! They do. Except this new ad network called Marketleverage.com. Note: I’m talking about their marketing prowess only; I have no idea if they are a worthy network to promote yet. (Note, if you’re going to sign up and find out, ask for Kyle McCall as your aff manager).

It’s funny how this little upstart company is EATING THE LUNCH of the big ad networks. I mean, they are seriously drinking their milkshakes. The marketing director at Marketleverage should be snapped up by one of these big giant ad companies right now and given free reign. I applaud this person, Dina Riccobono, for their innovation in the form of video, and beyond. Great work.

Here’s a little video I did talking about them and some video footage from them as well.

Get Attention with SendaBall.com

Nowadays we all need to find new ways to get attention in order to stand out and get what we want. I review a unique business idea called SendaBall.com (affiliate link) that I think anyone can use to get attention in a cost-effective way. Use it to get the attention of a potential employer, or a big customer.

Why Send A Card When You Can Send A BALL

YouTube link: Get Attention with SendaBall.com.






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TheDailyFlip.com is a web show about online marketing and being an entrepreneur. Jim Kukral is an award-winning and long-time blogger, as well as speaker, writer, online marketer and web entrepreneur. You can read more about Jim Kukral here.

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Announcement: Making The Leap To Video Blogs Only In 2008 – No More Text

I’ve been blogging on this domain since 2001. I’ve written thousands and thousands of blog posts in text form, and while I enjoyed doing it all those years, it’s, well, boring now. This will be the last text blog entry I will post here at JimKukral.com in 2008. Instead, I’m committing to only creating video or audio content. and I’m not looking back. Who will join me?

There are several reasons why I’m doing this…

Reason #1: Stop Being Lazy
Steve Rubel’s post about “the lazysphere” really hit home with me, then kicked me in the arse and left a mark. He’s right. I’ve become too lazy in my blogging efforts as of late (well, for years actually), and moving to video will force me to break that mold.

I’m taking your challenge Steve. By committing to video and audio posts ONLY, there’s no possible way for me to be lazy. It’s just too darn hard to create high-quality video content, so I either will be forced to make good content, or I won’t have content all.

Daily Flip Jim Kukral

Reason #2: Video Rules For Marketing
Hey, I’m an online marketer. It’s only natural for me to use a marketing method such as online video to improve my game for myself and my clients. If you’ve been following my blog at all for the past year or more, you’ll know that I’m neck-deep into the world of online video, especially for marketing purposes.

From producing, to directing, to acting, etc… I’m doing it all. Why? Because video is VERY effective from a marketing standpoint. I’ve used videos to close 80% of my consulting gigs in the last year, and at the moment, 90% of all my income comes directly from work in online video.

Reason #3: Online Video Is About To Rock The World
According to Pew online video traffic doubled in 2007 (more at Techmeme). Let’s face it, the eyeballs are starting to move to the web, and writer’s strike or not, it’s going to continue.

On top of that, when Google finally releases universal search, the flood gates are going to open and everyone and their mother will be scrambling to produce videos. Internet video marketing through the search engines is going to rock the seo world soon enough. My plan is to be right there, in the forefront, with as many videos as possible to take advantage of it.

Reason #4: I’m Bored With Text
I’ve been blogging on this domain since 2001. I’ve written thousands and thousands of blog posts in text form, and while I enjoyed doing it all those years, it’s, well, boring now. Producing online videos is hard darn work, yet, for me I’m finding that the work is very, very satisfying and entertaining, and fun.

Reason #5: Video Is A Challenge
There is no challenge left for me in writing text blogs anymore. Been there, done that for years. I could either keep doing it forever, or, challenge myself to take it to the next level, which is video/audio. Look, everyone should challenge themselves from time-to-time. That’s what I’m going to do.

Reason #6: I Like To Entertain
One of the things I’ve learned about myself over the past year of playing around in video is that I like entertaining. I like being in front of the camera. I like producing “live” content. It’s a lot of fun for me. I do not get the same satisfaction from writing text, not even close.

I’ve found that once I got over the “I look silly on camera” or “My voice sounds weird” fears, I began to have a lot of fun. And frankly, if it ain’t fun, why do it?

Reason #7: Nobody Else Is Doing It
Ok, some are leading the way, but if you look at the grand scheme of things, nobody, and I mean nobody, is out there producing videos like I want to make. Sure, there are millions of kids falling of their skateboards and YouTube stuff like that, but if you look around, video content, good video content in the form of professional “shows”, is hard to find.

Summary
This is it. Finito! This is the last few paragraphs of text you’ll read in blog form on this blog in 2008. Thank you for the years of readership, and hopefully I can count on your future viewer ship. :)

Please take a moment to subscribe to my rss feed to be updated on new video shows. There will be a podcast feed available soon as well.

The next post you see from will be in video form, coming next week. It will be the first of my new Daily Flip shows which I hope you will enjoy as much as I am enjoying creating them.

Lights, camera… Action!

fin.

Innovation Happens When You Solve A Problem In A Unique Way

Jason from Successforyourblog is right. Blog ads, and ads in general these days, are boring.

I find most blog are doing the exact same thing and its kinda boring if you ask me. The typical ad layout is a 468 x 60 banner up at the top of the page. Then the 125 x 125 button farm on the right hand side just above the fold.

I find this topic intriguing because blog monetization is one of my specialties. He’s right. Something needs to change.

The question is though… What can be done to innovate in this space? I believe that my ScratchBack system is unique and fun and innovative, but I’m biased. But besides that, something needs to happen in this space.

125×125 ads are great, but how long before those ads get “banner blindness” like everything else? What can us marketers do to solve this problem? Hopefully I’ll figure it out before someone like Jason does. :)

Do you like to try and innovate like I do? It starts with a problem. Now you try and solve it in a unique way. That’s innovation.

What problems exist that you can solve, in any niche? That’s how you should be thinking.

Once you get the problem solved, you then have to do it. Do you innovate?