Internet Strategy – Jim Kukral Speaker *Mindset *Lifestyle *Impact *Purpose

Category Archives for "Internet Strategy"

What’s It Gonna Take?

If you have been reading my blog or listening to me speak you’ve heard me mention the great book called Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts! by Jon Spoelstra. Buy it. That’s an affiliate link.

One of the things I loved the most in John’s book was the chapter where he talks about thinking big. He says, “What’s it gonna take?”

Ask yourself some questions like this. I’ll give you an idea. I have a book coming out. Right now I’m asking myself this question.

What’s it gonna take to sell 100,000 copies of my book?

Now, if you know know much about the book business, that’s really hard to do. Especially with business books. Only a select few authors do that. Godin, Ferris, Scott, etc… So I’m fully aware that selling 100,000 books is not going to be easy, but that doesn’t change the fact that I’m going to try.

Today marks the two-month point when my book will be available for purchase. I’ll be spending my time over this period doing everything possible to sell 100,000 books. I’m not worrying about “how I can’t do it”. I’m just trying to do it. That’s the key. Don’t think about how you can’t do things.

So I think, constantly now, about what it is going to take. Here’s a short list of things I think need to happen.

1. Get massive media exposure on television and radio. Get on the Today Show. Cable shows. Oprah? etc…
2. Get 1,000 of the top bloggers and influencers to read the book and promote it.
3. Promote it day and night starting today and all the way through the end of the year. Blog post every day. Video every day. Reach out to someone new every day. Do something outrageous every day to get attention.
4. Spend $10-20k on marketing.

Do you ever ask yourself “what’s it gonna take?” If you don’t, how can you possibly ever reach the top of the mountain. Try it.

Today: Total Free Access To

Today I decided to open up my membership program at Yep, it’s now totally free (for a limited time). Get in and sign up before I pull the plug.

You will get access to over 30 podcasts and articles from some of the top “web gurus” online today. People like Gary Vaynerchuk, Guy Kawasaki, Andy Sernovitz, Shawn Collins and more. Plus access to the profitable business forums. Join today for free.

I made this video to promote the opportunity. Pretty neat way to use Animoto, right? Look, I’m not just preaching it, I’m doing it. :)

I’m Not As Smart As Chris Brogan

1144417033_e4273f7fdc_mHe’s a maniac. Every time he opens up his mouth, or his fingers on a blog post, I sit back and I have the same thoughts in my head over and over (below in blockquote).

“I can’t be this dude. He’s too good. He’s got all the right words and knows how to deliver them the right way.”

I mean, watch this video and try to live up to this.

But it’s ok that I can’t be Chris, and here’s why. I’m just trying to be myself.

Years and years ago I was still under the spell of thinking that I needed to duplicate what other people did in order to be successful. I thought if I could just write a blog about blogging like Problogger I’d be as successful. Or if I could master public speaking like Jay Berkowitz, or become a technology blogger turned publisher like Dave Taylor, etc… On and on…

It didn’t, and doesn’t work. The first reason is that copycats may be able to copy a format, but hardly ever do they copy the success. The second reason, and the most important reason, is that it’s pointless to try and be something that you are not. We’ve seen it a million times. How many people have tried to become the next Shoemoney or John Chow or Zac Johnson in the “make money online” blogging biz? Thousands. Yet nobody can crack those guys out of the top position. Why? Because they’re good and they continue to be themselves and kill their niche with high-quality, helpful, problem-solving content. Oh yeah, and hard work and passion.

I teach students at the University of San Francisco about online marketing. So many of them come in “fresh off the boat” wanting to learn how to copy someone else’s success. I don’t blame them, not at all. It sounds like an easy path to success. But I quickly work to turn them from that goal… of making the same mistake I made years and years ago.

The truth is that until you find yourself, and your passion, and then become comfortable with what you do and what you say and how you do it… you’ll never be truly remarkable. You’ll be a half-assed version of someone else. How far is that going to take you? Perhaps you can make a nice living off of it for years and years. But will you ever get the attention you could? Will you ever be known for being a leader or innovator? Probably not.

The problem is this. It takes time. It can take years even. For some it happens instantly. For some it doesn’t (me). You have to be patient and diligent and keep plugging away and eventually you’ll find where you fit in and what you are all about.

No, I’m not as smart as Chris Brogan, or Brian Solis or David Armano or Scott Stratten or Liz Strauss or Mari Smith or Jason Falls or Brian Clark or Shannon Paul or Elizabeth Weinstein or Marsha Collier or Technosailor or thousands of more I could post here who outsmart me by MILES. (If you didn’t make that list, sorry, I can’t list you all. You’re still smarter than me.)

I’m as smart as Jim Kukral. I’ve got my own thing going on, and I like it.

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The New Rules of Selling Online

If you hadn’t heard, there’s a lot of “stuff” happening online in late 2009 and early 2010 in regards to how we all sell/market online. The FTC put in regulations to stop abusive and fraudulent marketing, which can incur you up to an $11k fine per instance. Ouch. Now, just a few weeks ago, the credit card companies hammered down on people who sell “continuity” items. For example, some people’s business model was to ship you a “free” MP3 player, all you had to do was pay for shipping and handling, and then of course, in the fine print, you agree to billed $49.97 a month after that, over and over.

You can’t do that anymore. Actually, there are a ton of new rules to selling online, and marketing online. Ryan Lee put together an amazing resource I think you should check out. Here it is. Be careful out there.

Here’s some of what he writes about trial offers.


Marketing models that employ “Free-Trial”, “Deferred Billing” and/or “Shipping Only” are considered trial offers for purposes of this communication. Consumers must be receiving a tangible good or contracted service in exchange for charging of payment cards. Incentivized discount offers are acceptable when the cardholder is receiving goods or services in exchange for payment; however we will be unable to support accounts engaging in hidden or delayed charges and ‘free’ offers that are not truly free.

1. Avoid using terms in your marketing and offer presentation such as “Free”, “Risk Free” or any similar and potentially misleading phrases when consumers will be enrolled in a monthly continuity program at the end of a trial period, or will be paying a deferred charge for the trial period. The phrase “Free Trial” is prohibited unless there is truly no cost or obligation incurred by the consumer.
2. “Shipping & Handling Only” offers must be a fair and accurate shipping charge reasonable to be accrued by the merchant for providing the product.
3. Trial offers must be extended for a minimum of 10 days.
4. Trial periods should not begin until the product is shipped to the consumer

Internet Marketing from the Real Experts Book Review

I love books like this, because they offer such a wide array of tips, tricks and information you can’t get usually in just one book. You’re going to love this book because it’s all over the place with good information about online marketing. I pretty much know every author in this book, and can vouch for their knowledge/skill. Get this book!

Hey, I’m in this book, and it’s good, and not just because I’m in it. Here’s my video book review of it (below).

Oh yeah, go get a free sub at while you’re at it. It’s FREE!

The Three Stages of Internet Marketing Consciousness

There are three stages of Internet marketing consciousness. Outlined below.

1. It’s All Bullshit
This is the stage where you don’t believe that anyone makes money online, and every “guru” is a scam-artist.

2. It’s Not For Me, But I Wish I Could Do It
This is the stage where you finally realize that not every “guru” is a scam-artist, and that they do in fact make a ton of money and help people. This is also the stage where you wish you could do what they do, but you can’t bring yourself to do it.

3. Let’s Just Make Some Money
This is the stage where you say to yourself… “My ego is stopping me from being successful.” You finally realize that most of your “organic” efforts to monetize have failed completely and you need to make some cash. So you start buying into the system. You create products, you start teaching, you put ads on your blog, etc… You “sell out” per say, and you realize it’s not a big deal because you’re helping people AND making money at the same time.

Sound familiar? Which stage are you in? And how long did it take you to get through each stage?

This Is A Business, Not A Hobby

It’s interesting that this post from Copyblogger came out today about the ‘3 fatal diseases that kill good blogs‘. Why? Because I’m currently writing a book right now called ‘Attention!’ and one of the themes I’m working on in the book is…

This is a business, not a hobby.

Social media, blogging, email marketing, affiliate marketing, online PR, you name it… This is a business. We’re doing this to make money, or leads, or get publicity. Not for fun. Not for “friends”. Until you flip that switch in your head where you understand this, you’re going to continue to find it very hard to find success on the Internet.

From the Copyblogger post…

If you are serious about blogging, you need to treat your blog like a business. You are the CEO of You Inc., and you’ve got to weigh every single decision as if there were millions of dollars on the line. Yeah, it would be great to blog in your underwear and sleep in every morning, but the reality is that most of us can’t afford to do that.

Measure the day’s work in results, not in hours spent typing on Facebook or Twitter. Absolutely, fostering relationships is important, but every action needs to be treated as an investment of your time.

This is especially important if you are a solo blogger, as there is only so much work that you can get done in a day. You’ve got to be efficient with your time. This means measured action and measured results — not just going with the flow.

I wrote the first eBook about how to make money from blogging back in 2004 called Blogs To Riches. When I wrote it and released it, I was getting hate mail from people saying things like “You shouldn’t use blogs to make money you jerk” and “You’re ruining the Internet, F#$% you”. These people didn’t believe that blogging was a business, or could be.

Of course, a few years later people like Problogger came on the scene and proved that you could buy a house with the money you make blogging. Now, today, we all realize that blogging is in fact a great way to do business. Yet, still so many of us treat it as a hobby still.

Here’s why. Because “regular people” are the people who start blogs. They’re not marketers. They’re not entrepreneurs. They are people who have a passion about something and they want to share that passion with the rest of the world without having a gatekeeper tell them they can’t.

But things are changing, yes they are. We’re no longer bloggers anymore, we’re “publishers”. The majority of people don’t start blogs anymore just to waste time. They want something out of it. It may not be money they want. It may be fame. Whatever it is, they want something for their effort, and that makes them a publisher.

What happened to me in 2004 is the same thing that is happening now to social media. We’re all being told we shouldn’t try to make money with social media. It’s pure, they say. Leave it alone, you’ll ruin it.

This is ALL a business, not a hobby.

The Two Reasons We Use The Web

In my presentation called “Beyond the Website” I cover my mantra of “Why We Use the Internet”. It’s one of the main things that we all need to understand before we can be successful online.

You MUST understand why people come online. If you dont, how can you sell to them? How can you create products and services and tools that they want? You can’t.

Here’s quick little snippet of me talking about why we use the Web. Do you think simple like this? Do you solve problems? You should.

What’s Next In Internet Marketing? Find Out!

I love talking about future stuff. Especially when it comes to Internet marketing, which is near and dear to my heart. So I’m very pleased, and proud, to say that I’ll be joining some of the Web’s heaviest hitters this Thursday on a free teleseminar called What’s Next in Internet Marketing.


The internet has become the essential hub for all business and personal communications. Join Internet Marketing Experts Jay Berkowitz, Rohit Bhargava, Maria Harrison, Jim Kukral, Joe Laratro, David McInnis, Mari Smith and Richard Stanton, to find out what is coming next in marketing online.

The All-Star Panel will include the following Internet Marketing Gurus:
Jay Berkowitz, Keynote Speaker and Author of the Ten Golden Rules of Online Marketing
Rohit Bhargava, Marketing Blogger and Author of “Personality Not Included”
Maria Harrison, Interactive Marketing Genius
– Jim Kukral, The Biz Web Coach
– Search expert Joe Laratro
– Multi-Million dollar internet entrepreneur David McInnis Founder of PRWeb and People Pond
– Facebook Goddess Mari Smith
– Web Semantics expert Richard Stanton, CEO of

Look at that lineup! I hope you’ll join us for the call. I hope to learn a lot from the others. I’ll be covering some issues on mobile as well as something new that everyone will be doing in the next few years that will create an entire new revenue stream for regular (that means non-Internet geek) people.

You don’t want to miss this. Sign up for free now.

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