Internet Strategy – Page 13 – LIFE APOCALYPSE – Jim Kukral Speaker *Mindset *Lifestyle *Impact *Purpose

Category Archives for "Internet Strategy"

Free Online Business Ideas For 2007

2007 is about 8 hours away. I’m looking forward to the new year, specifically because this is the year that I’m setting a few goals for myself and focusing ONLY on those few things. As those you of you who know me, I’m ADD when it comes to marketing ideas. In other words, I have too many ideas, and not enough focus. So what happens? Nothing gets done as well as it could.

So as I launch myself into 07, I have set these three main goals I need to stick to.

1. BlogKits.com – My affiliate network for bloggers. Requires the vast majority of my attention.

2. ReveNews – I serve as the publisher here for the past two years. Need to focus on launching some new projects and some general clean up.

3. Writing a book – This is the year I’m commiting to writing a book about, well, I’m not totally sure yet, but it will have to do with online influence and media and blogging and stuff like that.

That’s it.

Here’s the problem though. I have too many ideas in my head. What I’ve figured out is that the ONLY way to actually not think about all of these ideas is to share them with you and maybe, just maybe, you can take them and turn them into real businesses, therefore I won’t have to think of them anymore :)

Starting next week I will be begin to drop these ideas one at a time on this blog, and maybe at MarketingProfs or ReveNews as well. Stay tuned, and if you use them and become rich and famous, remember me on your way to the top!

I’m Not A Women, Or Gay, But I Have Opinions

Caught a link-baitish piece over at Techmeme today entitled ‘The World’s Most Beautiful Women Bloggers of 2006‘. My first thought on this piece was, wow, isn’t this going to tee off the rest of the women in the blog world? I mean, let’s face it, women have to deal with this type of scruntiny on their appearance their whole lives, now they are getting that same type of designation added to them as bloggers? Tough world. I’m not a women, but I think I’d be a bit cheesed off if I read this post. Then again, the world is overly politically correct, so who knows.

On a side topic, on that same site I saw a Google Adsense ad for a site called “GayWheels.com“. The ad said “Is your car out of the closet? Find out at GayWheels.com”. Had to click it, even though I’m not gay, and I bet you that it works really well for the target. Yes, it’s as I expected, it is a car enthusiast site for gay people.

Gayfriendly.jpg

Think you are the only gay person that likes cars? Want to know more about being gay in the automotive industry? Read our new HEADLIGHTS section where we put the high-beams on out automotive professionals.

A couple of thoughts come to mind when I read this site.

1. Isn’t it great that we can have such diverse niche content and topics?

2. Do we really need a list of gay friendly car companies? lol. Ok, maybe I don’t, but I guess some people do?

3. American Express “Open” Network is an advertiser. This just goes to show that big brand names do in fact pursue advertising to niche audiences.

Merry Christmas everyone. Please be safe and hug the ones you love.

Cuban Chumps Trump! Here’s Why Trump Doesn’t Need A Blog

Mark Cuban couldn’t resist jumping into the fray by calling out his ole’ buddy ‘The Donald’ on his blog today.

150x200_ask.jpg

Now T the C on the other hand, well Donald, your blog sucks. Its actually pretty embarrasing. First of all, rule number one of blogging Donald is that you are the one that is supposed to write the posts on the blog. Less than half the posts on the front page of the blog have your name as the author let alone are written by you . Blogs are supposed to be personal, not corporate Donald.

Yeah, his blog does suck, but you know what? I would argue that some people don’t need blogs, and Donald is one of them. Trump has a plan and it works, and he don’t need no stinkin’ blog to keep it working. Here’s how Trump operates:

1. He overloads you with his brands, literally so much that you just can’t see through it all and your mind just gives in.

2. Then, when he’s attacked, he hits back… harder.

3. Wash, rinse, repeat.

It’s like being in a cult where they brainwash you. You know what? It works, very well. Gotta give him credit for it.

It’s because of that methodology that he doesn’t need a blog, and I argue that him even having a blog would hurt that system he has in place. A blog is to show transparency, and that my friends is in direct odds with Trump’s branding mantra.

Free Online Marketing Ideas Radio Show – December 19, 2006

Today’s show was just me, all alone. If you didn’t catch it live like the rest, you can listen to the archives here. Reminder, their won’t be a show next week due to the holidays, but I will pick it back up on Jan 02, 2007.

SHOW NOTES:

I spoke about my latest quick media hit website/story at www.fanprotest.com.

I also talked about my latest idea “Donut Juice” :) Hopefully Dunkin Donuts will be sending me a check soon.

The rest of the show was a stretch for time. We need more callers!

Andy Beal Has 5 Must Read Success Tips For Interactive Marketing Agencies

Andy Beal writes an enourmously powerful and helpful blog entry entitled ‘Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2007′. Go read it, now. Ok, assuming you’re in the online/marketing/interactive agency business. If you’re a shoe repairman, you might not find it so intriguing. :9

andy-beal-small.jpg

One of the most common questions I am asked by marketing agencies seeking my advice – especially those that are newly-started or still relatively small – is “how do I attract new clients and grow my business?” While there are many ways to accomplish this task, depending on your resources and your target market, there are some proven strategies that any marketing firm can implement.

The five secret strategies listed in this guide are tried and trusted. I have used them to help grow one firm to $25+ million in annual revenues and another to an annual run rate of $2+ million in its first year. However, the strategies suggested below are not just confined to the companies I have worked with, they are evident in many successful agencies. Take a look at any successful marketing firm – whether it focuses on search, web design, email, viral or interactive – and you’ll likely see they’ve followed at least half the strategies I’ve listed.

I don’t want to sound like one of those overly-tanned, bright-smiled, “gurus” you see on infomercials late at night but, if you follow the strategies I’ve outlined, I’m convinced you can add at least $1 million in new revenue for your agency, over the next twelve months.

I can relate to all 5 points, and tell you that he’s dead-on. If you want to be successful, you’ll read this and follow it.

Online Marketing Tip: If It Feels Wrong, Don’t Do It

Ok, so we’ve got quite a storm brewing from a story in the Washington Post the other day that basically says that word of mouth marketing, well, read this.

The FTC issued an official opinion stating that people who endorse of a products, and who are compensated for their efforts, must disclose the nature of that relationship to their “customers”.

Now, some are already trying to tie word of mouth into Affiliate Marketing, which I think is a big, big stretch. I’ll have more of my thoughts on this here and over at ReveNews over the next few days, but I wanted to write this post to illustrate one key message.

And that is… if what you’re about to do “feels” wrong, it probably is.

This rule can be applied to anything, but in our case, online marketing more specifically, across search engine optimization, email marketing and affiliate marketing… as well as any other type of marketing you can name.

The next time you’re about to do something, think to yourself… “Does this feel wrong?”

You know what to do.

Alex Tew’s Pixelotto A Rip Off?

Tonight I got an email from Peter who owns The Quest For The Million site (aff link). He claims in his blog that Alex Tew has ripped off his idea and created Pixelotto.

It’s basically what we came out with in the summer of 2006. The big difference is that Alex’s site looks cheaper, has no affiliate program, and not even a blog. How lame can you get? So here’s the deal. We’re cheaper, we were first, and we have an affiliate program.

logo2.jpg

Perhaps Peter, but what you need to do right now is block and tackle and get your word out. You can’t stop him from having a similar idea, and your “proof” is not worth anything legally, unless of course you have some kind of patented trademark on the process?

If I was you right now, I’d be using his name to help sell your idea to the press. There’s a story here? Keep it positive though. Nobody wants to help out some angry person.

Note: Being original is not always the only key to success. We put up AwesomeMillion.com and we were completely original and first, etc… But we had competitors (sorta) pop up in less than 4 weeks. None as good though. I always want competition, because it makes me work harder to make my product better.

1 11 12 13