Internet Strategy – Page 3 – LIFE APOCALYPSE – Jim Kukral Speaker *Mindset *Lifestyle *Impact *Purpose

Category Archives for "Internet Strategy"

You Should Start A Podcast

You should start a podcast. Why? Because your competitors are starting to do it, and frankly… it’s pretty easy and fun to do. There’s no excuses really.

Look around… Are you going to be the person who waited to do it and be behind the curve a year from now, or will you be the visionary in your industry? The team that “was doing it way before everyone else”. If you don’t believe that audio/video is going to be a HUGE part of the future of th web… well then, don’t start one. You get what I’m saying I hope!

Come back here after starting one, in 6 months, and tell me I was wrong, and I’ll give you $50. Deal?

Leave The Online “Gurus” Alone!

Look, not all online “gurus” are scammers. Many will have you believe that they are, but let me tell you from 10+ years in this space… not all of them are out to steal your money by selling you junk. The big issue is determining which ones are legit and which ones are not. It’s harder than it seems. Hence, the confusion we all have.

How do I know? Well, I’ve seen them all, and I’ve met with and become friends with many of them, as well as looked at their products. So I have inside information, which is the point of this video. Don’t just write all “gurus” off as thieves.

Another point… don’t buy info products and think they “just work” and make you millions by pressing a button. That’s why, I believe, that most people call these things scams… because they get them and realize that it’s still hard work. In other words, don’t be stupid.

Your Marketing & Sales Team Sucks

A bit of a rant today on the Daily Flip. Going all Feldman on ya. Basically, your marketing sucks, and your sales team too. Especially ad networks. Watch the video below to get my entire case.

I’m nicer in the video I think. Honestly though, I have to call you all out for bad marketing and even worse sales. Who in the ad network space besides one or two is actually doing anything innovative and attention-getting (booth babes do not count). Just a handful of you. The rest of you guys. Nada. Zip. Uninspiring marketing and sales teams that don’t know how to really sell.

Actually, I don’t really blame sales as much. I’ve been doing sales support as a marketer for years and years (yes, for an ad network once), and I can tell you that I consider it my job as the marketer to give the sales team the right things to say and show. This isn’t happening now/today.

You marketing sucks. Agree? Or disagree, leave a comment. Watch for challenge at end of video.

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Make Money Online As An Expert – The Publisher Model

If you want to make money online as a publisher, then one of the best ways to do it is to build a “ask the expert” site. In today’s Daily Flip (video below) I talk about why ask the expert sites work, and how they make money. I also give examples of expert sites you can visit to learn how it’s done.

In the video below I reference a presentation (Good to Great, Blogging & Profit Potential) I did that talks about how to make money online. You can download that presentation by clicking here. As a matter of fact, I need to redo that presentation into an audio/video recreation. I will do that in the next few weeks.

The bottom line is, Google LOVES highly-relevant expert-type niche information. Which means that Google will value those sites higher and give them preference in organic search results.

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Referenced in this video.
AsktheBuilder.com
AskDaveTaylor.com
AsktheBlogger.com
Read/Write Web article about expert sites
List of tutorial sites

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Online Video, Quality Of Content Is Most Important

When producing online videos, remember that it’s not the quality of the video you’re producing, but rather, the quality of the content you’re producing. Your viewers care about one thing, and that is getting helpful or fun information from your videos.

Stop worrying about the equipment you need or don’t need to make good videos, and start thinking about what your viewers expect, which is good quality information, regardless of video quality. Then start making videos!

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Political Marketing 2.0 – Lessons For Marketers

Have you been following the Presidential election race here in the USA? There’s some amazing marketing going on on both sides. This video talks about how you should watch these campaigns closely for marketing tips and tricks that you can use yourself.

The future of politics is going to rest on which candidate can hire the best marketing, PR and creative teams to produce non-traditional content… ie… the Internet.

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Get Attention with SendaBall.com

Nowadays we all need to find new ways to get attention in order to stand out and get what we want. I review a unique business idea called SendaBall.com (affiliate link) that I think anyone can use to get attention in a cost-effective way. Use it to get the attention of a potential employer, or a big customer.

Why Send A Card When You Can Send A BALL

YouTube link: Get Attention with SendaBall.com.






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TheDailyFlip.com is a web show about online marketing and being an entrepreneur. Jim Kukral is an award-winning and long-time blogger, as well as speaker, writer, online marketer and web entrepreneur. You can read more about Jim Kukral here.

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Bratz Dolls & The Dark Side of Marketing

There are two kinds of marketers. Both use “the force”. You have the light side, and the dark side. And as every Star Wars fan, or any marketer knows… How you look at any situation, marketing or not, is usually from your own point of view. I’ll take the light side view of my marketing “force” and say I don’t like how these dolls are marketed.

Agree with my view? Digg this.

Watch this video at YouTube.

TheDailyFlip.com is a web show about online marketing and being an entrepreneur. Jim Kukral is an award-winning and long-time blogger, as well as speaker, writer, online marketer and web entrepreneur. You can read more about Jim Kukral here.

Subscribe to the rss feed for a chance to win your very own Flip Ultra video camera.

What Do Your Customers Really Want?

There’s an amazing guest post up over at Problogger.net from Dean Rieck.

The Secret Motivations that Drive Your Customers

A MUST read. Enjoy.

But if you’re selling things, offering services, or even just placing ads on your blog, you’re running a business. And if you’re running a business, you DO have customers. So in order to maximize the income your blog produces, you have to understand what your customers really want

I’ve been studying customer psychology for years. And from my experience, and the experience of thousands of other businesses, I’ve compiled a list of the most powerful motivations that drive buyers.

Understand these motivations and you will understand your customers.

Why Does Technorati Use Google Adsense?

Does this make any sense to you? I just noticed that they are filling ad spots with Adsense ads. I mean, this one on the top in the leaderboard position makes no sense to me at all. First off, Adsense in a leaderboard converts horribly. Secondly, why aren’t they running paid ads in that spot?

Wait, I think I know why… Because the ads are completely overpriced. I got a rate card from them earlier in the year, after 3 attempts to ask for one, and I can tell you that they wanted like $50k to do a run of ads. Are you kidding me?

Look, Technorati has a new CEO, and I hope they kick things back for the better for themselves. But as of right now, I’m not sure they even have a plan? I did talk to some guy from Technorati at the Blogworld show and he assured me they have a plan…

But I’ll believe it when I see it. So I’ll continue to be disappointed and confused by their actions. How about you?

I think I need to write a post about how I would save Technorati. Although, I did that for Icerocket and nobody listened or made any of my changes.