Jim Kukral News | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 3

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New BUMPzee Community Launched Today: How To Be Successful Online

You all know how much I love BUMPzee! Well, I love it even more now that I was chosen as one of the select few to manage my very own community while it’s still in beta. So what community did I make?

bzheaderlogo1.pngIntroducing the ‘How To Be Successful Online’ BUMPzee Community

Bookmark this: http://www.bumpzee.com/onlinesuccess/

What is the community all about?

The How To Be Successful Online community is for anyone who is interested in learning how to be successful on the Internet. The blogs and members of this community will focus on and discuss the world of Internet marketing, professional blogging and making money online. Join today for free, or submit your related blog for free as well.

That description you just read is really what JimKukral.com is all about, and many, many others like it that I read every day. Like those blogs, I don’t write about one topic like affiliate marketing only, but rather, I focus on writing about all types of online marketing, with the specific goal of trying to help businesses, brands and individuals be successful online.

Do you fit that mold? Are you someone who’s looking for more information about how to be successful online? Join the community for free!

Do you have a blog that talks about ways to be successful online? Submit your blog to the community for free!

FYI. I’ve preloaded the community with about 14 blogs, listed below (in no particular order & if I missed your blog, I’m sorry, just go add it).

If your blog is on the list below, go sign up and claim your blog, and most importantly, add the bump widget to your entries and sidebar. If your blog isn’t in the list below, what are you waiting for, submit it!

Not sure about BUMPzee yet. Read this.

Super Affiliate Marketing Blog
Earners Blog
Revenews
WaynePorter.com
Shoe Money
CostPerNews
Graywolf’s SEO Blog
Copyblogger
Andy Wibbels
Aaron Wall’s SEO Book.com
The Blog Herald
Ask the Blogger!
901am
ProBlogger Blog Tips
Jim Kukral Online Marketing Ideas

Oh yeah, and make sure to check out the other new beta BUMPzee community managed by CostPerNews’s Sam Harrelson.

Called “Next Gen Marketing”. In a nutshell, this community on BUMPzee will serve as an aggregator of blogs and insights focusing on developing trends and emerging tactics to address the rising tide of social media, attention economies and “web2.0″ platforms. It should be fun to see the discussions which arise there.

There’s also some new interface changes at BUMPzee too, so check it out!

Jim Kukral To Speak At PayPerPost Conference With Robert Scoble

Ok, not “with” Robert Scoble on stage at the same time, but “with” him at the event as a speaker. I’ve accepted a speaking gig at the PayPerPost “Postiecon” on June 1 & 2nd, 2007 in Orlando, Florida.

postiecon.jpg

DID KUKRAL REALLY JUST SAY WHAT I THINK HE SAID?

Yes, I did, and let me tell you why. For those of you who don’t read me here or at ReveNews, you wouldn’t know that I was probably one of the biggest PayPerPost bashers from day one. So those who know my history with PPP, are probably wondering what kind of drugs I must be taking.

The answer is, none, college was over in the early 90’s. Yes, I used to despise PayPerPost, but it was always because of one clear reason, which was the lack of required, clear disclosure that allowed for deception. It was never about anything besides that.

What they are now, and what they used to be are two different things, and I’m on record as saying I think they’re “on the right track”. They are.

postiecon_scoble.jpg

So Why Accept A Speaking Gig From PayPerPost?

Let’s make this clear. I’m speaking at their event, just like Robert Scoble is (who took a lot of heat for it without merit). My invitation to speak does not mean I fully endorse their product, but rather, it means that I think I can help a lot of bloggers learn how to monetize their blogs, and build trust with their readers and build long-term, solid brands for themselves.

The bottom line is that I’m in the “helping bloggers succeed” business, and have been for years and years, way before many even were thinking about bloggers being able to make money.

Side Note: I still remember getting hate mail from people back in 2003-ish when I used to sell my ebook “BlogstoRiches“. They used to email me and say things like “Blogging is pure, you can’t make money with them” or “You’re a scumbag for trying to fool bloggers into thinking they can monetize. FU Kukral.”.

I’m Speaking To Try & Help Bloggers Succeed

My session is entitled ‘The Secrets To Long-Term Blog Success & Profitability’. It will nothing to do with how bloggers can write paid content to make money, and everything to do with how to use your blog to build success and trust long-term, whether that’s for direct profit or for your personal brand, etc…

I hope you can attend the event (which is only about $199), and if so I look forward to meeting you in person.

If you’re an event coordinator that’s looking for a dynamic, informative and well-prepared speaker, please give me a ring and let’s chat about having me at your event. Call me direct at 216.272.4383. Looks like I will be speaking at the Blog Business World event this fall as well, it’s filling up fast!

BigBrownBox.com Project Goes Live – Over $13k Value In The Box In Less Than An Hour

The Big Brown Box project just went live. Check it out, in less than an hour of it going live, the big brown box has over $13,200 worth of stuff in it. Including a $1700 Dell XPS gaming laptop.

bbb_screen.jpg

Want to put something in the big brown box? It’s easy, find out more here.

Here are the first four items in the big brown box.

Item #4: $10,000 Web Traffic Package From Jon At Wickedfire Forums!
Item #3: $500 Podcast Design Consultation from David Lawrence
Item #2: $1000 Professional Logo Design Package
Item #1: Dell XPS Laptop Valued at $1700

So What Is The Big Brown Box?

The best way to know what the big brown box project is, is to read this page.

Questions???

What kind of stuff can I send in for the big brown box?

What kind of stuff DON’T you want in the big brown box?

Am I donating these things I send in for the big brown box? Will I ever get them back?

How do I know what you’ll accept into the big brown box?

When will the big brown box fill up & what will happen to it?

Are you guys gonna just steal my stuff?

So if you put my item in the big brown box do I get a link on your site?

JimKukral.com Was Hacked!

By me. :) Please excuse the horrible link bait-ish headline, but I wanted to get your attention for a special announcement I need to tell you about.

You can view the announcement at JimKukral.com.

Online Video Lighting Tips To Help You Produce High-Quality Online Videos

If you’re a regular reader, you know I’ve been harping on online video for quite some time now. Well, I’ve actually done more than just talk about it, I’ve taken the plunge off the high dive and worked very hard to create video content over the past month or so.

I’m here to tell you one thing. If you’re going to do video production, you gotta get the lighting right.

Case in point, here are two examples of videos of me talking on a white lit backdrop. The first is me using lights from Home Depot setup in my small little office. The second is a professional shoot for an entrepreneurial event I’m speaking at in May.

Jim’s Home Depot Lighting Setup
(The green border on the sides showed up because my white backdrop wasn’t big enough)

Professional Video Shoot Lighting Setup

Much nicer, eh? Video owned and shot by New Image Media, Inc.

Why Didn’t Your Home Depot Video Lighting Experiment Work?

It did, and it didn’t. As you can see from the two video samples above, one is much, much nicer than the other.

Online Video Lighting Problem #1
As you can see in all the videos that I shot, the first problem is that there is a green border appearing on the sides. That is because I first tried to shoot video on a green screen (so I could put scenes behind me), but I couldn’t get the lighting right, it’s very tricky. So I brought in a white backdrop instead, except, my home video camera picked up video outside of the white backdrop, even though the view finder only showed white.

Lessons learned: Never trust the view finder, and make sure you have tons of background space to work with.

Online Video Lighting Problem #2
The lights I bought from Home Depot were 300 watt Halogen work lights. I bought three lights for a total of $48.00 or so. I positioned one light on the floor shining on the wall behind me. The second light was on a stand to the side of me, but turned to the wall to reflect light onto me (you do this so it won’t make a shadow). The third light was in front of me, and I ended up bouncing that light off the ceiling back down onto me.


The arrows point where the light is pointing to. The front light is pointing to the ceiling.

Lessons learned: Cheap work lights are extremely hot, so be prepared to sweat when filming. Also, don’t think you’re going to set this up quickly, take your time and get it right.

Online Video Lighting Problem #3
It may look bright enough on camera before it goes into your computer, but it’s not. I used a piece of software called Sony Vegas Movie Studio + DVD 7 Platinum Edition (my amazon affiliate link) to import and edit my videos. After I imported my video in, it became very dark, nothing like how it looked on the camera. I had to apply a “levels” filter onto each video where I adjusted the contrast and the gamma to make the background drop out completely, and to ensure I didn’t look like I had a major sun tan. It was difficult to find the right settings.

Lessons learned: Cheap software like I used can get you by, but won’t really cut it. You’ll have to play with the settings and filters to achieve the effects you want.

Summary: Can You Shoot Videos Yourself Successfully?

Sure, but it’s not going to be easy, especially with non-professional equipment. However, I think that in time, and in practice of getting the lighting right, you can produce good quality video that is acceptable (and frankly much nicer) than yourself sitting behind a webcam at your computer.

Stay tuned to this blog as I’ll update my progress and findings about lighting videos over time.

How To Manipulate The Media & Get Free Publicity With Creative Marketing Ideas

Got 10 bucks, an hour of time and a creative idea? Because that’s all it really takes to get all the media publicity and exposure you or your business could ask for, all for almost free.

Don’t believe it? I can prove it. This is a story about how I did it, why I did it and the results I got from it. You can do it too. What, you don’t like free publicity for little work? I know you do, read on.

The Setup

I live in Cleveland, Ohio, and I’m a die-hard Cleveland Browns football fan. If you don’t follow football, the team has not been good for close to 10 years with losing season after losing season… the fans stay true, yet at the same time, they get very disgruntled come the end of the season. The Browns had one final home game left in December 2006, on Christmas eve, a horrible day to leave your family to go watch a losing football team in the snow and cold.

The Opportunity

This is key in your strategy to get publicity and attention. You have to focus on what is a “story” to a news person. You have to have the awareness to understand how a news person or show producer thinks. They’re thinking, “What stories are available that are topical and timely and most importantly, interesting?”

Those are the stories they want to cover. So your opportunity is to create a story. You need to figure out an angle about something that gives that reporter a story, and then present it to them in a manner which makes it attractive. It’s not that hard, read on.

What I Did To Exploit That Opportunity

So I asked myself, “what does a reporter want right now?” The Browns are always a huge story here in Cleveland, so I decided that I’d concentrate on them and their final game in 6-days. All I needed was an angle.

The idea came quickly. I’d call for a boycott of the Browns game on Christmas eve. But wait, that’s not good enough. That’s been done before, and a reporter isn’t going to bite on a story that simple unless there’s a hook, or a unique angle to it.

Aha! I thought of a unique, cheap and effective angle. Something that could be done in an afternoon or less.

Here’s Exactly What I Did

1. I registered a domain name called www.fanprotest.com. It cost me $10 at Godaddy.

2. I built a one-page website on the domain and wrote a few paragraphs about how I was calling for a protest of the game on Christmas eve.

3. I recorded a short, unedited, simple computer webcam video at my computer in one take where I wore my Browns jersey and called for the boycott. Here’s the video.

4. I uploaded the video to Google and YouTube (free) and added the video to show on my webpage.

5. I looked up all the local television news stations in town and found their contact emails for stories, and sent off a simple email with a short summary of what I did and a link to my page to view the video.

That’s It. It Took Me About An Hour And A Half Total

I sent the emails off at about 3:30 on a Tuesday afternoon, and I went back to my regular working day. At 6pm I got in the car to drive home, and at home I was chatting with my wife and playing with my kids when the phone rings, my wife picks up, she looks confused.

She says, “Scott from Channel 3 news is calling and wants to talk to you about some fan protest story?” I hadn’t even told my wife what I did yet, hence the confusion in her eyes.

The Results

The reporter asked to come to my house to film a story about me and my website and idea. I said “when”, and he said, “now”. So less than an hour later, and less than 4-hours after I sent the email, I had a television news crew and reporter in my kitchen filming me for a story. That story then ran that very same night, about 4 hours later, on the 11 o’clock newscast.

You can view the actual story here on the Channel 3 website in video form.

Summary

Why did I do this? To see if I could. Could this be done by anyone? Yes. What did I get out of it? Well, I get to tell you about it here, and I get to prove a point that it’s not that hard to do.

Don’t let your highly paid public relations firm tell you this kind of stuff isn’t possible. The media is begging for you to feed them stories that are interesting and unique and frankly, helps them not have to work so hard. I’m not saying that the media is lazy, not at all. What I’m saying is that the easier and more interesting you make it for them, the more likely it is that your story will be picked up.

Anyone can do this, the key is concentrating on what the media wants and giving it to them. What I do/did is use online media tools and marketing techniques to create unique angles to get attention.

Sales Pitch Alert!!!! – Jim Kukral is currently providing similar type consulting services to customers who are looking for more publicity, sales or leads, or who simply need to find new ways to be successful online. Find out how Jim can help your business.

The Wassup! Project, Share Your Wassup!

Happy Friday! The Wassup Project goes live, and the Big Brown Box goes live this weekend, stay tuned.

You know you want to participate. Answers to your questions below.

Question: How does this make money?
Answer: It doesn’t, it’s just for fun.

Question: What’s with you lately Jim, you’re even further off the deep end than usual?
Answer: I’m living my dream, where I sit around and do stupid stuff all day.

Question: Wassup?
Answer: Please go upload your Wassup!

How to Monetize Your Blog – The Entrepreneur Magazine eBiz Show

I had the pleasure of appearing on the air with Chris Malta and Robin Cowie of the Entrepreneur Magazine eBiz Show the other day. We talked about how to monetize you blog. The show was broken up into three segments, which can be listened to here.

Segment 1 – Mp3 or read transcript.
Segment 2 – Mp3 or read transcript.
Segment 3 – Mp3 or read transcript.

Blogging is one of the biggest trends on the internet right now, but a blog can do more than give you an online voice. It can also generate significant revenue for your ebusiness. Joining us today is Jim Kukral, founder of BlogKits.com, to share different ways you can turn your blog into a serious income stream.

It was a huge honor to be on this show for so many reasons. First off, Chris Malta (CEO) and Robin Cowie (President) of Worldwide Brands are amazingly smart people who I admire. Secondly, I am an avid read of Entrepreneur magazine.

If you haven’t heard of WorldwideBrands.com, it’s The Internet’s recognized leader in EBiz Product Sourcing. They connect online sellers with highly qualified wholesale suppliers. They have a great product that I need to blog about soon as well.

Want To Monetize Your Blog? Start Thinking About “Fun”

Recently I launched a little thing called Kukral’s Top Bananas. Anyone can buy the top banana spot for $10.00, and upload a graphic and get a link.

I can hear you now saying, “Jim, are you nuts? What is this top banana stuff?”. Look, it’s all about having some fun and testing new ideas and finding new and creative ways to monetize blogs and get publicity and all that cool stuff.

But mostly, it’s just about having some fun. If it was about money, I’d charge way more than $10 measly bucks to become the Kukral top banana of the moment.

Our first top banana is listed below, or can be seen here. Thanks for participating.

Small Business Ideas Forum – Small business people come to share their knowledge, find help and encourage one another. A friendly place to discuss small business marketing, finance, employees, books, taxes, tech, you name it.

Do you concentrate on “fun”? Have a look at ZEfrank’s home page. See all the fun? He built his brand on it, in fact, his very first step to stardom was a fun little thing that showed him dancing like a moron.

People love fun. That’s one of the primary reasons people come to the Internet.

When was the last time you thought about doing something fun? Maybe it’s time?

Have you experimented with fun? Go ahead, share some examples of what you might have done here in the comments. I’d love to hear about it.

Have A Beer With Me?

I’ve been working non-stop for the last week or so, day and night. It just occured to me that I need a break, and a beer. Otherwise I face another panic attack like a few weeks ago.

My beer consumption drastically dropped over 5-years ago when my wife got pregnant with our first child. The second child followed 3-years later, and here we are, over 5-years later and I don’t drink hardly ever.

You know, sometimes you just have to take a break and relax and kick back. I’m going upstairs now and busting open a cold Bass. Join me?

(insert beer pouring sound here)

What’s your favorite beer? Prefer another beverage, even non-alcoholic? Tell me what you like to have when you relax by leaving a comment below.