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Landing Pages Tips, Tricks & Secrets

Over at my coaching site, ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. I thought I’d share some of those with you over the next few weeks. So stay tuned to this blog for more interviews.

Today we’ll start with an interview I did with Tim Ash, CEO of a landing page optimization firm called

Listen to the podcast here.

Landing pages are probably one the most important things to know about when attempting to be successful in the Internet marketing arena. Ok, not probably, they ARE one of the most important things.

This interview is with Tim Ash, CEO of the world’s most prolific landing page optimization firm at Tim is also the author of a best-selling book called Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions .

This is a must-listen interview. Tim gives away his best tips, tricks and secrets about how you should be approaching your landing page strategies. You’ll walk away from this interview with a better idea of how important your landing pages are, and the knowledge of how to get started making, and improving, new or existing landing pages.

I also HIGHLY recommend the express landing page optimization for $500. This is a $5k value in my opinion. I’ll be using it.

Your Landing Pages Suck… Probably

I’m sitting here reading my hard copy of the new 2008 Landing Page Handbook from Marketingsherpa. I’ve been doing a LOT of landing pages lately, and I’m beginning to realize that I’m doing them all wrong.

The handbook states…

Newly updated and expanded for 2008, MarketingSherpa’s bestselling Landing Page Handbook helps you raise conversions by up to 55% or more for search, email, and ad campaigns for lead generation, ecommerce, and even blogs.

Sure, it’s $497 to own a copy of it, but darn it, it’s worth it. So far, I’m only 30-pages in, and I can already see that I’m doing my landing pages completely wrong. I’m also picking up some HUGE tips for increasing conversions.

Check this out, if you match the keyphrase from a Google Adwords click to appear in the headline on your landing page, you can possibly get a 15.16% higher conversion rate. That’s pretty darn huge. For example, if you are bidding on the phrase “homeowners insurance”, you should dynamically show that person a headline or image that says something like “You searched for “homeowners insurance” on Google. Duh, why didn’t I think of that?

Tons of more tips like that. I suggest that if you are spending any significant money on pay per click that you NEED to get this guide. Or, if you don’t want to do all that reading and would prefer a professional team to do a landing page for you, give me a ring or email me (contact info on left hand side of blog). I can put you in touch with professionals who do this for a living.

Bottom line… Your landing pages probably suck, and you’re not making as much money off of conversions as you should be. Time to get it done right?

Landing Page Resources

Is your landing page optimized? Do you use landing pages? Need to learn how? Here’s a few landing page resources I can recommend.

Landing Page Expert Analysis
Check out this free landing page analysis from MarketingExperiments. This shouldn’t be free, but it is.

Also look at Mark Widawer’s Landing page cash machine resource. I know Mark, good product, good guy.


Need A Landing Page? Don’t Know How To Design One?

Become Certified in Landing Page Optimization.

Here’s two companies that do very, very inexpensive landing page designs. I have used them myself on this page. – This is the one I used to build this. – Never used them, but similar in concept to above link.

Landing Page Contests
Brian Clark, the Copyblogger, is running a great contest about developing effective landing pages, with $10k in prizes. Check it out.

Note: I know there are more resources than this. If you want to have your company listed, please contact me.