Lists | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Lists"

People LOVE Lists – You Should Make One

It’s pretty amazing that a one-person team with no investment money can, and has, completely kicked the butt of an established service in a matter of a year.

techmemelb300.pngI’m talking of course about Gabe from Techmeme, who’s new “Top 100” list will in my opinion finally drive the nail in the coffin of Technorati.

The full list, a day early, is posted here.

There are several conclusions to derive from this news.

1. People LOVE lists. You want attention? Make a list of a niche of something. I don’t care what it is. It could be the top 100 sites that talk about underwater basket weaving. Be the FIRST to make the definitive list of those sites and watch the links and traffic roll in. Just ask Mark from 45n5.

2. Technorati should be ashamed of themselves. It’s very sad to see them not capitalize on the traffic they’ve had for years. I mean, what have they done that is truly innovative? Nothing. I don’t think they get the blogosphere. I truly don’t. All of that data and power and they never grabbed hold. I’ve written about this with a company called Icerocket before.

I mean really. I could think of 100 ideas to launch Technorati into a hugely successful solution. Maybe they need a geek marketer over there.

Online Marketing Lesson: Lists Are Powerful Tools

Check out the Power 150 Top Marketing Blogs. I recently asked to be added to this list and was pleased to see that I was added in at #140. Just like my high school graduation… 10 from the bottom. :)


The Power 150 is a global ranking of the top English-language marketing blogs. Originally launched in January 2007 as a USA-based ranking, the Power 150 expanded worldwide to include all English-language blogs after TechBrew provided the list’s automation in March 2007. To calculate each blog’s final ranking in the Power 150, a very simple, multimetric algorithm was used. Final ranking is based on the sum of four unique and mostly objective sources:

Will I go up? Will I go down? It updates automatically based on a bunch of factors. I don’t know, and I’m not sure it really matters. However…

There’s an online success lesson learned here. (You knew I was going to preach didn’t you?)

Marketing Lesson: Lists Are Powerful Tools

Look at what this guy did. He decided to make this list one day, outta the blue, so he did, and now he’s got people like me linking back to his site, helping him gain new subscribers… building his brand.

People love lists. They’re fun to read and most importantly, they really work to get vain bloggers and marketers like me sucked into their vortex.