Making Money Online Videos – Page 2 – Jim Kukral Speaker *Mindset *Lifestyle *Impact *Purpose

Category Archives for "Making Money Online Videos"

How To Sell A $100,000 Sponsorship For Your Blog

Joel Cheesman is a blogger in a niche of career/recruiting. Early in 2007 Joel sold a one-year sponsorship for his award-winning blog, Cheezhead.com, to Jobcentral.com for $100k. I recently interviewed Joel via email to find out how he did it, and how you can do it to.

jclogo207.gifJim Kukral: Was it your idea to sell your entire blog or did the sponsor suggest it?

Joel: Mine.

Jim’s Analysis: It just goes to show that success comes to those who ask for it. Decide what you want, then make it happen. It sounds harder than it is.

Jim Kukral: How exactly did this sponsorship come about? Who contacted who? Who came up with the $100k number?

Joel: My blog had done (and continues to do) a nice job of supporting my SEO business. So the issue arose of Do I focus on SEO and blog less, or do I create a revenue stream for my blog and justify the time spent blogging. Revenue stream and more blogging won. I contacted JobCentral. They were a great prospect because they had supported me before (http://www.cheezhead.com/2006/06/11/jobcentral-wins-auction/).

I came up with the $100K number. I knew that if we were going to garner attention, it would have to be something big.

Jim’s Analysis: Never undervalue yourself. Sometimes asking for too little is a very bad thing.

Jim Kukral: What exactly does the sponsor get?

Joel: Dominating presence on blog (header, banner, sponsors page, single post drop-down link); plugs in podcasts and videos; logo on T-shirts worn at tradeshows and conferences; advertising in anything I publish, etc.

Jim’s Analysis: $100k/12 months=$8,300/month. Not bad for all that. As Joel mentions below, a company can spend over $100k/year on a trade show presence and possibly never even track that ROI back. With a blog sponsorship they can track everything, and the buzz alone from the sponsorship can pay off as it reaches every major blogger in that space. Hey, look at this article for proof :)

Jim Kukral: What’s the advantage to the sponsor for doing this?

1) It sounds corny, but there was really an element of “supporting the arts.” Bill Warren, head of JobCentral, really believes in the medium and where it can go.

2) Brand awareness. My blog just won Recruiting.com’s Best Recruiting Blog for 2006. I have a good name in the industry and healthy growth.

3) Zagging. A lot of companies will spend over $50K on one tradeshow in our industry, where they largely go unnoticed. By sponsoring a blog at this level, JobCentral took a different approach to its competitors’ marketing activities.

Jim’s Analysis: While I don’t think this will be an easy sell to most companies who are used to dropping wasted money into trade shows and banner ads, I do think that smart companies will see the advantages Joel talks about. The trick is finding one like Jobcentral, who is obviously way ahead of the curve. I’m going to try and interview Bill Warren, head of Jobcentral next and get his thoughts on Joel and this sponsorship.

Jim Kukral: What’s the advantage to you for selling a sponsorship this way?

I can better justify the time spent blogging. Time is money, right?

Jim’s Analysis: I would agree. The #1 advantage is that Joel can now concentrate on his craft, instead of worrying about selling ads.

Joels’ Dirty Little Secret

I saw Joel in person at an event the other day and he secretly told me that after he sold this sponsorship he was contacted by other industry people he knew who wondered why he didn’t come to them first, as they would have given him way more than $100k. Lesson learned, it doesn’t hurt to ask.

Read Joel’s story about “selling out” on his blog.

Digg this story please?

Here’s Joel’s “selling out” funny video. Good work buddy.

Cheezhead Sells Out

Add to My Profile | More Videos

Online Video Click-Through Rates Vs. Traditional Banner Ads, It Ain’t Pretty

Interesting news piece over at my old stomping grounds clickZ.com today. Entitled ‘Online Video Ads Leave GIFs and JPGs Standing Still, Says DoubleClick’. The entire piece can be summarzied into this paragraph.

People are about twice as likely to play a video, or replay one that started automatically, than they are to click through standard JPG or GIF image ads. Video far outdistances plain image ads when it comes to the coveted click-through rate, said DoubleClick. It said the click-through rates for the videos ranged from 0.4 percent to 0.74 percent, while the click-through rates for plain GIF or JPG ads range from 0.1 percent to 0.2 percent.

What Does That Mean For You?

That means that you better get on the ball and start filming videos. I don’t care who you are. From the largest billion-dollar corporation, to the small, expert SEO consultant… video is your promised land.

Still don’t believe it? I’ll be posting a case-study that shows exactly what I mean in the next week or so. So subscribe to my blog for updates if you want to learn how it’s done, and how it can boost your traffic.

Now, for your entertainment, I give you the Adsense Pirate. You know you want to click play, harrrrrrrrrrrrrrrr matey!

How To Change Your YouTube Video Thumbnail Image?

Graywolf teased us a bit in his video entry here, and below about a technique that can set your YouTube thumbnail image. Here’s his video.


So, does it work? I tested it out, after trying the math in my head. I’m probably wrong, but we’ll see.

It worked! See the black video overlay with the message?

This post from Crunchnotes, and the comments, are postulating that it is the center/middle of the video. That’s what I did above. However, YouTube says here that it’s not possible.

How do I change the default thumbnail for my video?
While we may add this feature in the future, there is currently no way to change the screen shot that we capture from your videos for thumbnails.

The other theory is that you can set something called a “poster frame” in your video editing tool. I did not try that, and a quick look around in my Sony Vegas DVD software package tutorial and I can’t find anything about how to do that.


20,000 points to anyone who can solve this mystery?

Got a Digg for me?

Online Marketing Videos Every Aspiring Super Marketer Needs To Watch

Mack at the Viral Garden had a great post about how he found some amazing marketing videos by some famous marketers over at Google Video.

I started searching through Google Video and found plenty of gems by speakers such as Seth Godin, Joe Jaffe, Jackie Huba, and Robert Scoble. For the other 99.9% of you that have broadband (ie, real internet), enjoy. Do yourself a favor, take a few hours out of your day or weekend, and give these guys a chance to make you smarter.

In particular, I want you to spend the 48 minutes watching Seth Godin speak to Google. Great stuff.

Lesson learned today? There are gems to be found for free on the Internets.

Here’s another great one from Jackie Huba, about Creating Customer Evangelists.

View, and upload your own, videos that can help you make money online at http://makingmoneyonline.magnify.net/.