Making Money Online | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 2

Category Archives for "Making Money Online"

Make Money Online As An Expert – The Publisher Model

If you want to make money online as a publisher, then one of the best ways to do it is to build a “ask the expert” site. In today’s Daily Flip (video below) I talk about why ask the expert sites work, and how they make money. I also give examples of expert sites you can visit to learn how it’s done.

In the video below I reference a presentation (Good to Great, Blogging & Profit Potential) I did that talks about how to make money online. You can download that presentation by clicking here. As a matter of fact, I need to redo that presentation into an audio/video recreation. I will do that in the next few weeks.

The bottom line is, Google LOVES highly-relevant expert-type niche information. Which means that Google will value those sites higher and give them preference in organic search results.

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Referenced in this video.
AsktheBuilder.com
AskDaveTaylor.com
AsktheBlogger.com
Read/Write Web article about expert sites
List of tutorial sites

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Three Questions For Shoemoney

These making money online guys are everywhere. I’ve already done a video about Zac Johnson. Now, today, I’ve got an interview with Jeremy Shoemaker, aka, Shoemoney. Shoemoney is known as one of the biggest “making money online” guys, primarily I believe, because of his success with ringtones.

Why interview Jeremy? Well, as you’ll see, I didn’t ask him the same questions he gets from everyone. Ok, one of them is, but the other two are not asking him about how he got rich. The questions are…

1. How did you get the nickname Shoemoney?
2. What’s your #1 success tip for making money online?
3. Are you evil?

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Zac Johnson Is One Bad Making Money Mofo

A lot of “make money online” guys talk a good game, but I know for a fact that a guy by the name of Zac Johnson actually lives it. I’ve known Zac for years now, and we hang out together at most Affiliate Summit events twice a year. He’s a great guy, and an even better money maker online.

The great news for all of you peeps who want to learn how to get rich online is that Zac now has a blog where he gives away, yes, he gives away his mad skillz for free. My advice is to add his blog to your feed reader and check it daily.

YouTube link: ZacJohnson.com – Making Money Online.

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TheDailyFlip.com is a web show about online marketing and being an entrepreneur. Jim Kukral is an award-winning and long-time blogger, as well as speaker, writer, online marketer and web entrepreneur. You can read more about Jim Kukral here.

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Innovation Happens When You Solve A Problem In A Unique Way

Jason from Successforyourblog is right. Blog ads, and ads in general these days, are boring.

I find most blog are doing the exact same thing and its kinda boring if you ask me. The typical ad layout is a 468 x 60 banner up at the top of the page. Then the 125 x 125 button farm on the right hand side just above the fold.

I find this topic intriguing because blog monetization is one of my specialties. He’s right. Something needs to change.

The question is though… What can be done to innovate in this space? I believe that my ScratchBack system is unique and fun and innovative, but I’m biased. But besides that, something needs to happen in this space.

125×125 ads are great, but how long before those ads get “banner blindness” like everything else? What can us marketers do to solve this problem? Hopefully I’ll figure it out before someone like Jason does. :)

Do you like to try and innovate like I do? It starts with a problem. Now you try and solve it in a unique way. That’s innovation.

What problems exist that you can solve, in any niche? That’s how you should be thinking.

Once you get the problem solved, you then have to do it. Do you innovate?

John Chow Gets A Free Pass On Agloco?

Agloco has bombed. Forget about my saying I told you so, because I already did earlier today.

What I want to talk about right now is more about branding.

One of the biggest proponents of Agloco when it first came out was John Chow. I mean, the guy blasted it to his followers over and over, and according to his stats, he generated a TON of “referrals/hours/whatever” for himself.

But today, he declared it dead, with no apology to his followers who bought in to his super promotion of it. He just placed blame on the leaders of the system when he said…

AGLOCO was a good idea that was poorly executed. I guess those MBA grads should have got some street smarts to go with their book smarts.

So John Chow gets a free pass, and he should. I bet you thought I was going to argue the other way didn’t you?

Well, I’m not. John’s blog is all about “making money online”. He’s an opportunist. An internet capitalist. This is his brand. He had nothing to lose, and everything to gain, so pimping Agloco for his hopeful future bottom line meant nothing.

His readers expect him to give them these types of offers and information. Key word there: expect.

The point is. Your audience/customers expect something from you, and that is part of the brand experience they eventually have with you.

I couldn’t get away with promoting something like Agloco and having it blow up in my face because it would reflect very poorly on my brand. It’s not what I am. But John can/could/did.

Decide what your brand is and live by it, because it defines you forever.

What do you want your brand to be? Be careful. Your short-term goal may directly conflict with your long-term goal.

No Google Juice? No Tip For You?

Donna over at Seo-Scoop.com wrote a ponderous post today musing about why more people in the SEO industry aren’t more willing to advertise if no Google juice is involved.

I love Scratchback and the whole concept behind it (Scratchback is that widget to the right that says Are You In My TopSpots?). I might not be totally crazy about the nofollowed links, but hey, they are Google-friendly, so I’m doing the “right thing”, right? I understand people don’t want to pay a lot of money for G-friendly links – I get that. But when it’s difficult to practically give them away – what’s up with that???

She then asks the million dollar question (bold emphasis is mine)…

When did the concept of advertising disappear? Is it ONLY about link juice? Hey, I’m an SEO. I love link juice. It’s the nectar of the search heavens. But I also appreciate the idea of cheap, targeted traffic. Juice or no juice, what I want at the end of the day, is cheap, targeted traffic. You don’t?

You can read my thoughts on this topic in her comments.

Very interesting discussion to say the least.

You Need 500,000 Viewers A Month To Quit Your Job & Be An Online Video Star!

That what an executive from Blip.tv said in an article at TVweek.com.

“There is a very good chance that people creating shows that reach 500,000 viewers a month or more will be able to go full-time,” Ms. Kaplan said. “I don’t know if you should quit your job, but if you reach 500,000 people a month or more, you will have opportunities to monetize it.”

Furthermore…

If a show has an audience of only 20,000 people per month, the creator should spend his or her time building an audience rather than finding a sponsor, she advised.

I find this type of analysis fascinating because this is what I do for a living. I help online businesses monetize.

So I tend to agree with the numbers talked about above. It is VERY difficult right now to monetize online video, but… it’s early in the game. VERY early. Give it a year or so and we’ll see many more “regular” people break out into the scene and start to earn from their video shows.

More great tidbits from the article…

On iJustine

Her video blog, TastyBlog Snack.com, averages between 30,000 and 100,000 viewers per video. Ms. Ezarik publishes two to three segments per week, generating less than $1,000 a month. She also works as a freelance graphic artist and a consultant on viral marketing.

On Gary V

Gary Vaynerchuk, host of WineLibrary.tv, draws 40,000 viewers each day to his unscripted, off-the-cuff show about wine. His online identity, as America’s un-snooty wine guy, has caught on by making knowledge about wine accessible to average Joes and Janes.

Finally, some great advice on how to make it as a video blogger.

How to Make It as a Video Blogger
A successful video blog needs to have three things.

First: The first is a topic that is sustainable, said Michael Hayes, senior VP of interactive at Initiative North America. “You can write on cats, but kitty cats aren’t too sustainable. But politics, at least this year, is sustainable, or entertainment news.”

Second: A video blog needs a revenue model—advertising, in most cases.

Third: But to attract ads, a blogger must have the third element—an audience. “You need to have enough traffic to generate eyeballs and interest,” he said. Mr. Hayes advises prospective bloggers to link up with a network of blogs, like the Huffington Post, or to start developing a reputation as a blogger by posting entries to sites such as About.com, which pay for expert commentary on various topics.

Here’s a link to the author of this excellent article.

Online Video Ads Mean Big Bucks For You

As Beet.tv is reporting, YouTube overlay ads are beginning to appear all over the place. Want to see it in action? Try this video from Tim Carter. You’ll notice the little yellow bar in the player… that shows where the ad is going to play (if there is one, you may have to refresh as the ads don’t load every time).

Here’s a screen grab of an ad on that video.


Relevant ad for some kind of DIY network.

So why is this important to you?

If you’re not making videos yet, you should be. This is just another reason for you to get started. High-quality videos uploaded to a YouTube channel you create are going to be chosen by advertisers.

Video is wide-open. It’s like Google 5-years ago. Don’t believe me? Go to YouTube and search for any phrase, and do the same search in Google. I’ll do it for you.

I just searched for “debt”. That’s a HUGELY competitive term, right?

On YouTube, there are 5800 results for videos marked with “debt” in tags, titles and description. In Google, there are 185 MILLION results.

Which one do you think is going to be easier to climb to the top of?

A high-quality, well tagged video can get onto the first page, and sometimes the top listing on YouTube in 24-hours or less. I do it every week, for highly competitive search terms. Nobody else is doing it yet… nobody.

I’m telling you now… you’re either going to do it today, or wait until everyone else does it first, than play catch up… again. Get your video camera today and start making videos.

Traffic Is B.S. – Influence & Attention Are Far More Important

I recently spoke at the Postiecon conference and during my panel I was asked to talk about web traffic and the biggest tricks I’ve used to boost it. My answer?…

Traffic is b.s. Don’t waste your time worrying about traffic.

The truth? The ONLY people who really care about traffic are publishers who sell CPM or make a ton of money off of Adsense. Guess what though? Those people are few and far between. Real people, like you and me, who have less than 1 million page views per month… far, far much less, aren’t going to, or ever have made any real money from “traffic”.

Yes, traffic is b.s.

That’s why sites like Blogrush don’t work. Look around. Nobody is getting a “flood of traffic” from Blogrush, except those at the top of the food chain with more readers than you will ever have.

Yes, traffic is b.s.

Quit wasting your time and energy on traffic. It will NOT get you want you want because you’re not going to get enough of it to really make a difference.

Look, I’ve had this blog up in many forms since August 2001. My rss subscriber list is only in the hundreds and I average maybe like 500 visitors a day. I have tried to monetize through Adsense for a long time, off and on, and it always returns the same results…

A few pennies per day.

Yes, traffic is b.s.

I make money from influence, and off of my brand. I have built a powerful, long-term brand for myself as an expert in my industry. Because of this blog, I get asked to speak at conferences, and I get fantastic partnership opportunities and private deals from companies that care about what I have to say and my opinions on their business. Heck, the last three jobs I’ve had stem from this blog… getting attention for myself.

Sure, it takes time, but that’s not what you want to hear. You want to hear “flood of traffic”, then you believe that once you get it, you’ll just get rich. I’m here to tell you it ain’t going to happen for 99.9999% of you. You have a much better shot at building influence and attention.

I may not have 14k rss subscribers like John Chow or Shoemoney, but you know what? My brand is strong and I’m influential in my industry. Note: I’m not saying John or Shoe aren’t influential, they are (very), but in a different way.

I’ll take influence over traffic any day of the week. It’s easier to get, and keep, and monetize long-term.

Summary: There are better ways to “make money online”, and you’ll have a better time doing it if you stop worrying about traffic. Don’t believe the hype.

You want to know more? Subscribe to this blog’s feed. Not because I need more readers, I don’t, I could care less about reader counts. I honestly just want to help you be successful.

Professional Bloggers Never Used Adsense Anyway

This is a follow up to a post made in 2005, referenced at Problogger.net.

Google changed the way Adsense ads are clicked today and many are up in arms about it.

“Make money online” or pro-bloggers don’t use Google Adsense much. Why? Because it doesn’t work on these types of blogs. Guys like Shoemoney, John Chow, Zac Johnson and Problogger have found, and proven, that using Adsense on their blogs is a waste of time.

Yet… there is somehow some perpetual meme floating about that “Adsense makes everyone a ton of money”. I’m not sure how it got that way, but it’s reality. I’ve been talking about this for years. The truth is, bloggers don’t make money from Adsense.

The people who make money from Adsense are publishers of websites. Sites like:
AskDaveTaylor.com
or AsktheBuilder.com,
or Darren’s Digital Photography Blog.

Why do those sites make money with Adsense and regular type blogs don’t? Because they’re providing a different type of information, to a different audience.

AskDaveTaylor provides tech tips, but not to regular readers. His base is new traffic, found through organic search results based off of his excellent problem solving content. Same thing with AsktheBuilder.com. Therefore, when a new reader comes to the site, they’re looking for a solution to their problem, and when they see an ad (like Adsense) that is relevant and solves their problem, they usually click on it.

A blog’s readers are different. They are regular readers who have come to read what you have to say, not to have a problem solved, therefore, they’re not looking for a solution really, but instead just there to listen to you. This equals less clicks.

If you have a blog, chances are that Adsense isn’t going to make you any real money unless you’re doing millions of impressions a month. But if you are doing that, you should be selling your own sponsorship ads anyway :_)