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Category Archives for "Marketing Blogs"

Put Ads On Your Blog with ShowYourAdHere.com

Ever wanted to run ads on your blog, but you don’t know how? Most likely you’re not a marketer, and you’re not technical, but… you’re a blogger that wants to make a few bucks by putting ads on your blog. Previously there wasn’t an easy way to serve and sell ads on your blog. Not anymore.

I talk with Mark from ShowYourAdHere.com, which is a self-publishing ad tool that anyone with a website or blog can use to sell and manage ads. You could also put up a nice fancy tip jar too. :)

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Announcement: Making The Leap To Video Blogs Only In 2008 – No More Text

I’ve been blogging on this domain since 2001. I’ve written thousands and thousands of blog posts in text form, and while I enjoyed doing it all those years, it’s, well, boring now. This will be the last text blog entry I will post here at JimKukral.com in 2008. Instead, I’m committing to only creating video or audio content. and I’m not looking back. Who will join me?

There are several reasons why I’m doing this…

Reason #1: Stop Being Lazy
Steve Rubel’s post about “the lazysphere” really hit home with me, then kicked me in the arse and left a mark. He’s right. I’ve become too lazy in my blogging efforts as of late (well, for years actually), and moving to video will force me to break that mold.

I’m taking your challenge Steve. By committing to video and audio posts ONLY, there’s no possible way for me to be lazy. It’s just too darn hard to create high-quality video content, so I either will be forced to make good content, or I won’t have content all.

Daily Flip Jim Kukral

Reason #2: Video Rules For Marketing
Hey, I’m an online marketer. It’s only natural for me to use a marketing method such as online video to improve my game for myself and my clients. If you’ve been following my blog at all for the past year or more, you’ll know that I’m neck-deep into the world of online video, especially for marketing purposes.

From producing, to directing, to acting, etc… I’m doing it all. Why? Because video is VERY effective from a marketing standpoint. I’ve used videos to close 80% of my consulting gigs in the last year, and at the moment, 90% of all my income comes directly from work in online video.

Reason #3: Online Video Is About To Rock The World
According to Pew online video traffic doubled in 2007 (more at Techmeme). Let’s face it, the eyeballs are starting to move to the web, and writer’s strike or not, it’s going to continue.

On top of that, when Google finally releases universal search, the flood gates are going to open and everyone and their mother will be scrambling to produce videos. Internet video marketing through the search engines is going to rock the seo world soon enough. My plan is to be right there, in the forefront, with as many videos as possible to take advantage of it.

Reason #4: I’m Bored With Text
I’ve been blogging on this domain since 2001. I’ve written thousands and thousands of blog posts in text form, and while I enjoyed doing it all those years, it’s, well, boring now. Producing online videos is hard darn work, yet, for me I’m finding that the work is very, very satisfying and entertaining, and fun.

Reason #5: Video Is A Challenge
There is no challenge left for me in writing text blogs anymore. Been there, done that for years. I could either keep doing it forever, or, challenge myself to take it to the next level, which is video/audio. Look, everyone should challenge themselves from time-to-time. That’s what I’m going to do.

Reason #6: I Like To Entertain
One of the things I’ve learned about myself over the past year of playing around in video is that I like entertaining. I like being in front of the camera. I like producing “live” content. It’s a lot of fun for me. I do not get the same satisfaction from writing text, not even close.

I’ve found that once I got over the “I look silly on camera” or “My voice sounds weird” fears, I began to have a lot of fun. And frankly, if it ain’t fun, why do it?

Reason #7: Nobody Else Is Doing It
Ok, some are leading the way, but if you look at the grand scheme of things, nobody, and I mean nobody, is out there producing videos like I want to make. Sure, there are millions of kids falling of their skateboards and YouTube stuff like that, but if you look around, video content, good video content in the form of professional “shows”, is hard to find.

Summary
This is it. Finito! This is the last few paragraphs of text you’ll read in blog form on this blog in 2008. Thank you for the years of readership, and hopefully I can count on your future viewer ship. :)

Please take a moment to subscribe to my rss feed to be updated on new video shows. There will be a podcast feed available soon as well.

The next post you see from will be in video form, coming next week. It will be the first of my new Daily Flip shows which I hope you will enjoy as much as I am enjoying creating them.

Lights, camera… Action!

fin.

The Best Marketing Book I Ever Read

Perhaps THE greatest book I ever read on the subject of marketing is called Marketing Outrageously by Jon Spolestra. If you haven’t read the book, go ahead and buy it and take the Kukral guarantee with it. If you don’t find it amazing, send it to me and I’ll give you your money for it. I’ll just give it to one of my friends. I’m serious, buy the book.

Anyway, if you read the book, and you’re like me, then you’ll also be like me when you find out that Jon has probably one of the worst websites in existence. Even worse than the glaring design letdown, he mentions on his website that he can be reached.

E-mail me. On my c ell-phone, I say, “Leave your name and phone number and I’ll get back to you within 24 hours.” Always do. A lot of times, it’s even quicker on email. So, email me. Let me know what you’re thinking and how I can help.

Problem is, about a year later, and 6-7 emails later, no response, ever. Look, I’m a fan, I wanted to tell him how much I loved his book and how much his ideas inspired me, that’s all. Just kinda disappointing, you know?

Dear Jon, if you happen to read this, just drop me an email or give me a call. My contact information is on every page of this blog.

If Blogrush Proves Anything It’s That Bloggers Are Desperate

So now we’re starting to see results back from bloggers about how/if Blogrush is “working” for them. I have to admit, I’m hearing and reading that some are very happy with the return of “traffic” they’re getting, and not just the bigger bloggers, but it’s still early. Again, as I said before, I could be wrong. I just might be on this one. Note: The idea of Blogrush didn’t bite me, it was the marketing speak that did. Anyway…

Looking deeper, the real takeaway from this whole Blogrush explosion proves one HUGE point, and that is…

Bloggers are desperate for something that works. And they’re willing to try anything, even promoting something before testing and results, if they think it will send them on their way to blogging dreams.

desperatebloggers.jpg

I don’t blame anyone for jumping on the bandwagon. Believe me, I get it. You want to be a pro blogger. You want to live the dream that so few have, of staying at home and writing your blog as a living. Or you just want to make a second income from your efforts. I DO get it.

So that’s why Blogrush blew up so fast. The promise of a “flood of traffic” was the EXACT marketing message that bloggers needed to hear. Then combine that with the critical X factor of “getting in early” to promote it to your friends so you could “earn credits from their signups”, and here we are. And as John Chow points out…

The key to doing well with BlogRush will be to use really enticing headlines and build up a lot of syndication credits. Just running the Widget should get you some referrals, but you will get much better results by blogging about it.

Marketing brilliance, and I told that to John Reese here on this blog and privately in an email.

Back to my point. Bloggers want it bad and they’re willing to try anything. That’s not a bad thing mind you, it’s simply an observation.

I’ll be releasing Scratchback.com in October (which is nothing like Blogrush), which I’m hoping will help bloggers with several problems they face. It’s obvious they are trying. Blogrush proves that.

What Can We Learn From The Top 25 Marketing Blogs?

top25.gifMarketing blogs are very near and dear to my heart. Obviously… because I’m a marketer, and blogger, myself, go figure eh?

The Viral Garden, written by Mack Collier puts out a list of the top 25 marketing blogs every week which I like to review. It’s a good insight into what other marketers like myself are doing. What they’re blogging about… why they are successful, etc…

Recently I thought it would be fun to analyze the top 25 list to see if any similarities could be found? After all, these blogs and personalities are successful for a reason correct? Why not see what they have in common and try to learn from it?

Introducing… The Top 25 Marketing Blog Analysis.

top25_jfk.jpg

What Did You Measure?

I tried to get a feel for several things, from if they use a photo of themselves on their blog, to things like “Is Seth Godin in their blogroll”. :) Here’s the official list things I researched on each blog.

Do They Have RSS To Email Subscription?
Do They Blog At Their Name.com?
Are Their Ads On blog?
Does The Blogger Promote Twitter?
Does The Blogger Promote Linked In?
Is Their Phone Number Listed?
Are They A Book Author?
Do They Have Seth Godin In Their Blogroll?
What’s Their Feedburner Count?
Is There A Photo Of Themselves On Blog Home Page?
What Is Their Blog Worth?

Some interesting insights have come out of my analysis. For example…

$7,819,446: How much all the Top 25 blogs are worth collectively.

The majority of top 25 marketing bloggers don’t brand their names. For example, you’ve got guys like Mack Collier who blogs under the brand Viral Garden rather than at MackCollier.com.

Seth Godin is NOT in everyone’s blogroll as I assumed he would be. What’s up? Some of you have a problem with Seth? :)

The majority do not put ads on their blogs, and even those that do have smaller text link ads, etc… I’d like to hear more about this from the top 25. Why don’t you have ads on your blog?

WordPress and Typepad rule the roost in terms of blogging platforms used. I expected to see more Typepad users.

Top 25 marketing bloggers don’t like to give out their phone numbers too much. This is a personal thing. I give out my toll-free number, but that’s just me.

I’m sure I’ll come up with more analysis down the road. Any patterns you notice?