Online Conversations | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 2

Category Archives for "Online Conversations"

JimKukral.com Was Hacked!

By me. :) Please excuse the horrible link bait-ish headline, but I wanted to get your attention for a special announcement I need to tell you about.

You can view the announcement at JimKukral.com.

Online Marketing Idea: Keep The Conversations Alive On Non-Blog Content

What if you have a blog, and a website? I know, it sounds so archaic, believe me, I know. But even blogging geeks like me still sometimes have “non-blog” pages as part of their blogs, or, have pages that were created years and years ago before the blog ate the main part of the site.

The problem with those old pages is that they aren’t interactive without comments, right? It’s foolish to not attempt to keep the conversation alive, even on old non-blog content. How can we solve this issue?

One solution would be to convert your old static html pages over to blog entries and back date them. That’s a lot of work. Or, instead, you can find an easier way to bring the comments to your static html.

Check out an amazingly simple, yet very powerful script I found last fall called Js-Kit.com.

JS-Kit.com allows you to add dynamic functionality to your own site.

It doesn’t get much simpler than that does it?

Want to see it action? I made up a sample static html page that has a YouTube video on it. Then I inserted the simple line of code below the video, saved the page, and wella!, instant comments.

Try it for yourself, visit this page and leave a comment. If you use your real email address, it even sends you updated when anyone else comments.

Techcrunch has an archived write up if you want to read more.

MyBlogLog Teeters On The Uncool Ledge, Will They Fall?

mybloglog.jpgIt doesn’t take much to become “uncool”. I’m telling you, one minute you can be the Fonz, and the next minute they catch you picking your nose and the Fonz becomes the dweeb. ‘Heeeeeeeeeeeeeeeeeeeeeeeeeeyyyyyyyy!, Nerd!’

I’ve got a message for the crew at MyBlogLog. In case you missed the drama, here’s a recap over at Techmeme.

Summary: Shoemoney has been messing with security flaws in MyBlogLog and posting about them. MyBlogLog got fed up and banned his account, and now the backlash against MBL is beginning to build in the form of protests and removal of the code from some popular bloggers’ sites.

I Wrote About MyBlogLog & This Scenario Earlier This Year

Over at my blog at MarketinProfs.com, I wrote ‘You Can’t Just Be Cool, You Either Are, Or You Aren’t‘.

Don Dodge wrote… “Yahoo has acquired MyBlogLog reportedly for $10 million. Does anyone stop to do the math on these things? MyBlogLog started business in July…just 6 months ago, and they have 5 employees. They reportedly serve 45,000 blogs, have 33,000 registered users, and zero revenue. Valuing startups is an inexact science for sure, but there are some guidelines. Here are a few “back of the napkin” approaches without the benefit of any due diligence or facts.”

potsie.jpgDon certainly seems right. His argument makes a lot of sense from a financial standpoint (I guess), however, what Don is missing is one key factor that “numbers guys” can’t seem to buy into, and that is…

You can’t just be cool, you either are, or you aren’t.

MyBlogLog didn’t get acquired because of the money, it got acquired because Yahoo! knows cool when it sees it, and realized that no matter how much less $$$ they could spend on developing something similar, it would be extremely hard to reinvent cool. The challenge for Yahoo! now is to keep the cool bottled up and fresh.

The Moral Of This Story Is?

Banning Shoemoney is a big mistake, regardless if he deserved to banned or not. A mistake that could, and might just take MBL from being the Fonz and turning it into Potsie Weber.

Bad Copywriting Is A Waste Of My Time

In my surfing tonight I came across a site with some seriously bad buzz-word copywriting. This has been on my mind lately, so I’d thought I’d share this. From their site main feature area…

365 Media provides the ideal combination of advanced technology and expertise to information providers. Our solutions and services lower costs, streamline operations, create efficiencies and generate new revenue for our customers. Our mission is to unlock the true potential of your market and partner with you in growth.

365.jpg

Let me rewrite that for you into what that content translated to in my brain.

365 Media provides blah, blah, blah-blah, blahblah, blah. Blah, blahblah, blah blah, blah! Our mission is to completely confuse the crap out of you with this horrible content that makes most people leave our site instantly by wasting their time instead of just saying simply what we do and how we can solve your problems. Wow, you’re still here?

Here’s a tip guys. Get rid of all the buzz-words. If you sell software, say “We sell software”. If you sell consulting, say “We sell consulting”. If your software solves problems, tell me what problems it can solve for me. It’s not about you, it’s about me, the customer!

Just keep it simple, say what you do and quit wasting my time. Help me. I could care less what you do. How can you help ME!

By the way, the rest of the content on that page is just as bad. Someone get the copyblogger in there please?

TecheMeme Loves Sam Harrelson’s Cost Per News

This is blatant proof. Seems that Techmeme.com picked up Sam’s write up about my new plans.

I didn’t think it was that big of news, but I guess the Techmeme system did! Or, more likely, they value Sam’s Costpernews.com highly, as they should. That’s probably it :)

techmeme_affriends.jpg

Introducing: Ask The Blogger.com

For years now I’ve struggled with recommending tools, services or guides that I liked because I always worked for a company in a brand management type of role. That meant that I was unable to endorse Internet related products.

Sure, I could pass recommendations to friends and colleagues, but that was about it. Until now. I’ve recently launched my latest website called AskTheBlogger.com.

AskTheBlogger.com from Jim Kukral

AskTheBlogger.com is built for me to answer questions from anyone about anything Internet related. It doesn’t have to be blogging either. I’m most qualified to answer questions about anything related to making money online. ATB is also built to showcase my personal recommendations.

Let me give a HUGE shout out to the master Dave Taylor who has been running AskDaveTaylor.com for years and years and has been a huge inspiration to me. I know Dave will appreciate that imitiation is the best type of flattery, and as anyone can see, I’m not delving into his world of tech at all. ATB is totally different.

I should also mention Tim Carter at AskTheBuilder.com who has also made a huge impact on the way I work. Tim is THE master, and will one day go down as one of the pioneers in online monetization.

Quit Your Day JobWhat’s Different or Special About AskTheBlogger.com?

When I set out to build AskTheBlogger.com, I wanted to make it different and better. So I have been working on taking what I’ve learned over the years from blogging and online marketing and combining them together.

Specifically…

1. I’m hoping to solve problems for people. The best blogs or sites solve problems.

2. I’m writing it very conversational and direct from my voice as to keep it “bloggy”

3. I’m only recommending things that I’ve actually used, or that actually work. No snake oil here.

4. I’m adding a very personal touch to every blog entry. That means a custom recommendation graphic and I will be adding a custom video to each blog entry as well coming next week. You can view a sample of how one of these videos will look here in this question.

I hope you enjoy the site and maybe even find it inspiring. As always, contact me anytime (contact info on right).

Oh yeah, and do you have a question for the blogger? Ask away!

The Young & The Internet – A Lesson For Us Old Folks

New York Magazine has a revealing look into the new world of being public online. Long piece, but definitely worth the read. It’s called ‘Say Everything’.

    As younger people reveal their private lives on the Internet, the older generation looks on with alarm and misapprehension not seen since the early days of rock and roll. The future belongs to the uninhibited.

privacy070212_2_560.jpg

Why is this story good? Because it gives us a look inside the minds of the next generation and how they deal with today’s media society. I’m 35-years-old, and I feel old when I read this story, even though I’m an online veteran. A few highlights…

    But maybe it’s a cheap shot to talk about reality television and Paris Hilton. Because what we’re discussing is something more radical if only because it is more ordinary: the fact that we are in the sticky center of a vast psychological experiment, one that’s only just begun to show results. More young people are putting more personal information out in public than any older person ever would—and yet they seem mysteriously healthy and normal, save for an entirely different definition of privacy. From their perspective, it’s the extreme caution of the earlier generation that’s the narcissistic thing. Or, as Kitty put it to me, “Why not? What’s the worst that’s going to happen? Twenty years down the road, someone’s gonna find your picture? Just make sure it’s a great picture.”

    And after all, there is another way to look at this shift. Younger people, one could point out, are the only ones for whom it seems to have sunk in that the idea of a truly private life is already an illusion. Every street in New York has a surveillance camera. Each time you swipe your debit card at Duane Reade or use your MetroCard, that transaction is tracked. Your employer owns your e-mails. The NSA owns your phone calls. Your life is being lived in public whether you choose to acknowledge it or not.

    So it may be time to consider the possibility that young people who behave as if privacy doesn’t exist are actually the sane people, not the insane ones. For someone like me, who grew up sealing my diary with a literal lock, this may be tough to accept. But under current circumstances, a defiant belief in holding things close to your chest might not be high-minded. It might be an artifact—quaint and naïve, like a determined faith that virginity keeps ladies pure. Or at least that might be true for someone who has grown up “putting themselves out there” and found that the benefits of being transparent make the risks worth it.

More coverage at Techmeme.

Jeremy Zawodny Commits Headline Terrorism On Andy Beal

What else are we gonna call it? Honestly, what Jeremy did is the worst thing you can do to someone in the online business, and that is to insinuate negative things, purposely, through a link-bait headline. Case in point.

He wrote, and I quote, ‘Andy Beal Spamming MyBlogLog?’. Link.

andy-beal-small.jpgFor those of you who don’t know Andy Beal, he’s a well-known and respected search engine marketing expert. So to drop a headline with his name, and the word “spamming” together, well, that’s just being a dick. Or as we say in Ohio… Dickish. Sometimes otherwise referred to as well as “being a douchebag”. Nice work Jeremy.

Shoemoney says

I feel bad for Andy because being a whitehat seo is his business and he has a good name for doing “whitehat” seo work. This is hardly spamming its more like creative marketing (well that is my opinion). Anyway why try to call him out like that? Why not just shoot him a email and save yourself the embaresment after MyBlogLog had already given the ok?

JZ I have so much respect for you as a mysql contributor but I think you were way off on this one man.

Couldn’t agree more SM. With friends like JZ… geez.

More coverage at Techmeme.com.

Free Social Media Tools Radio Discussion, Mon, Jan. 29, 8pm EST

It’s looking like a BIG radio week for me. On Tuesday I have radio and online success guru David Lawrence on my own radio show, and on Monday night I’m part of a panel entitled ‘Nut’s and BlogBolts ‘A Conversation on Social Media Tools’, to be heard live on Blogtalkradio.

blog radio

January 29: at 8:00 pm Eastern; 5:00 pm Pacific

Blog Talk Radio hosts a 2 hour special roundtable discussion, with leading members in the blogosphere, on Social Media Tools. Kami Huyse from Communication Overtones, Jim Kukral from ReveNews, Shawn Collins from Affiliate Summit, Scott Baradell from Media Orchard and Mandie Crawford from Roaring Women.

This special Social Media Tools roundtable is hosted by Mike Sansone from ConverStations and yours truly, Wayne Hurlbert from right here at Blog Business World

The Nut’s and BlogBolts show for February will be on Business and Name Branding and the line up includes, Derrick Daye from Branding Strategy Insider, John Moore from Brand Autopsy, Mike Wagner from The White Rabbit Group, Drew McLellan from The Marketing Minute, and Valeria Maltoni from Conversation Agents. Of course your hosts once again are Mike Sansone and Wayne Hurlbert.

If you miss this very informative special show presentation, it will be available for download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other special rountable events, go to the Nut’s and BlogBolts Host Page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.