Online Experts | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Online Experts"

The Two Reasons We Use The Web

In my presentation called “Beyond the Website” I cover my mantra of “Why We Use the Internet”. It’s one of the main things that we all need to understand before we can be successful online.

You MUST understand why people come online. If you dont, how can you sell to them? How can you create products and services and tools that they want? You can’t.

Here’s quick little snippet of me talking about why we use the Web. Do you think simple like this? Do you solve problems? You should.

How To Choose A Niche & Create A Successful Business Around It

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

Probably one of the, ok, not probably, THE MOST IMPORTANT THING TO DO FIRST, is to decide on a niche for your business. Why? Because it’s much easier to sell to one group of interested people, than trying to sell to people with a million different interests.

So you have to choose a niche, and then when you do, you need to build a successful web business around that niche. I spoke with Kevin from Renegade Health about how he built his successful health-related niche business and how you can do it too. This is a must listen for anyone who wants to build a successful online business.

Listen to the podcast with Kevin here.

The Biz Web Coach talks with Kevin from Renegade Health about how to build a successful web business. This is a must listen podcast for anyone who has a niche (YOU!) who wants to be successful.

About Kevin

It’s time to breakdown the stiff and cold nutritional guidelines, calorie counting diets and charts and re-learn the tenets of health that create lasting results. Kevin Gianni, creator and host of “The Renegade Health Show” believes great health education doesn’t have to be spread in clinics or in rooms with no pictures on the walls, but can be done in a fun, friendly and outrageous way. And he’s right, since the start of the show, thousands of viewers have come from all over the world and are taking the message from a rather unconventional expert to heart.

Kevin’s interest in health and healing came when he faced a crisis of his own. “Brooklyn Basement-itis.” Outside of college, Kevin was a self proclaimed “beer slugging loser.” He was 30 pounds overweight, tired, lazy and had little hope for anything more than to know what bar he was going to that night. It was getting worse, when…

One morning, hung-over and irritated, he peeled his head off his pillow and asked himself a question. “Is there anything better than this?”

The answer echoed through his pounding head loud enough to take action, one of his guiding principles that he now teaches to thousands of people around the world.

Since then, Kevin has immersed himself in the world of natural health, healing, fitness and self development. He teaches the same techniques that he used to transition himself into a healthy, happy and successful entrepreneur to others through the internet, telephone and in person. His online teleseminar events have reached over 25,000 people in over 85 different countries around the world.

Kevin Gianni headshotKevin’s ultimate dream is to help as many people as possible regain their health and reach their goals, so his life took a fortuitous turn when he met Gary Vaynerchuk of WineLibraryTV.com at a marketing event and realized that he didn’t need to nuzzle up with big-time network execs to have his own TV show. He realized he could do it himself and immediately created “The Renegade Health Show” to provide a fun, exciting and educational forum for natural health enthusiasts.

Kevin’s ultimate goals are to make health accessible to everyone, entertaining and informative. There are too many stiff experts and self-proclaimed know-it-alls teaching a skill that is more individualized with various factors contributing to the cause and generation of disease and wellness. You won’t find many experts, in any field, playing a Spanish riff on a guitar while his wife and co-host Annmarie makes raw, living food burritos.

Make Millions Using The Web Publisher Model, Learn How

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

Ever wanted to be a successful web publisher? You know, where you have a website or blog or newsletter that has millions and millions of readers and page views… and you make money off the ads?

That’s a web publishing model, and one of the people that’s been doing it right for years and years is Steve Hall of Adrants.com.

Listen to the podcast with Steve here.

Steve Hall of Adrants.com knows his stuff when it comes to making money online as a publisher. Adrants is read by hundreds of thousands of readers every week, and his mailing list, and rss list is huge!

This interview asks Steve how he started his Web publishing business, and how he has made it so successful. Learn Steve’s tips and tricks for finding advertisers and traffic, and understand how to successfully promote your niche site to new readers.

If you ever wanted to learn how to make money as a publisher online, this is the interview for you!

5 Tips To Selling Ad Sponsorships In Web Videos

So you’re making web videos and you’ve having fun doing it… but you want to start making some money from those videos, yes? Look, it’s not going to be super easy, but it IS possible to sell ad sponsorships in and around your Internet videos, if you try the techniques mentioned in the video below. I’ve been monetizing as a web publisher for years (this is what I do for a living), and making money from web videos in a sponsorship model is just like everything else.

Here are five simple tips and tricks that I have used to sell sponsorships in my videos and other places as well. The bottom line is, these techniques work. You have to start thinking like a marketer and an advertiser, and you have to be willing to do a little selling on your own. Remember, ads don’t usually sell themselves. Watch this video and learn how you can sell your own ads in your videos. Of course, watch the pre-roll ad for some inspiration. :)

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I’m A Geek Marketer & I’m In Demand

Steve Rubel pretty much explains what I am (Geek Marketer) in his piece at Adage. And I can tell you that we are in big demand. Not a week goes by that I don’t get a call from an ad agency CEO or similar head of industry who is looking for this type of person.

But here’s the catch. They don’t want to pay. They are expecting to pay this person (me) an average salary. Guess what? We’re way more valuable than that. We can do it all. We are 5 positions rolled up in one. Oh yeah, and there really aren’t many of us either.

Anyway, great piece from Steve.

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With the lazy days of summer officially behind us, now is when many start thinking seriously about their career plans. For those who are deeply interested in both technology and marketing, this is your time. A new kind of career is emerging: Enter the Geek Marketer.

While hard statistics are hard to come by, anecdotally I can tell you that dozens of Fortune 500 companies — including some of our clients — are recruiting Geek Marketers either from within or outside. That’s not their specific title, of course. However, it is their role.

With CEOs demanding accountability and time spent online climbing, chief marketing officers are on a push to embed technology into every facet of their strategy. But marketers and technologists are not exactly two peas in a pod. They speak different languages. Marketers like GRPs (gross ratings points). Geeks like APIs (application protocol interfaces). Dilbert mercifully pokes at these differences. It’s all very Mars and Venus.

Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media. Armed with these insights, they regularly apply them in a marketing context by working closely with brand teams to codify new best practices.

Geek Marketers create competitive advantage through rapid-fire testing and learning. The people I know in this role are shepherding the development, testing and measurement of all kinds of groundbreaking marketing programs. Their pilots span from the simple, such as building RSS feeds, to the complex, creating multifaceted community programs. Often they are paired with people like me, who are in a similar role on the agency side.

This may sound like the trendy occupation du jour, but something tells me the position has staying power. To be sure, the entire industry is innovating and everyone’s technical acumen is slowly rising. Still, Geek Marketers are freed to live just a little bit further out on the edge than most. And with no end in sight for what technology can do to transform business, they can continue to play a key role.

How To Get Publicity With Hardly Any Money?

Another amazing Marketingsherpa piece. A MUST read if you’re struggling with promoting your blog or product.

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SUMMARY: If you need to promote a product or service and you’re on a limited budget, then our latest Case Study is right up your alley. (Small publishing houses and budding authors take special note.)

Find out how a writer started a newsletter to publicize her series of financial planning books and then took a personalized approach to entice bloggers dedicated to the same topic to write reviews and link back to her site. Includes how to measure ROI from each of those mentions.

Here is the breakdown, more details on the article.

-> Strategy #1. Revamp homepage

-> Strategy #2. Start email newsletter

-> Step #3. Solicit reviews from financial bloggers

-> Step #4. Set up Google Alerts to track mentions/reviews

-> Step #5. Send handwritten note thanking reviewers

The Publish Button Ensures That Blogging Will Live Forever

blogging.jpgBlogging, the experience of it, really comes down to two things. First, the experience of expressing yourself, then second, the pushing a publish button. That’s it. It’s really that simple.

So when Sam and Wayne start talking about blogging not working anymore, I keep thinking to myself that they’re right, and they’re wrong.

They’re right that most likely in the future more and more bloggers will move into the Twitter type “publishing”. However, they’re wrong when they say blogging isn’t going to work anymore, it will.

It’s simply going to transform into variants of new things.

In the end, blogging is not defined by WordPress or Blogger.com software. It’s defined by that magic “publish” button.

So long as that button exists, blogging will live forever.

Unless of course Wayne has invented some type of “mind thought-to hard drive” methodology which does not require a publish button. Frankly, I wouldn’t be surprised if he did.

New BUMPzee Community Launched Today: How To Be Successful Online

You all know how much I love BUMPzee! Well, I love it even more now that I was chosen as one of the select few to manage my very own community while it’s still in beta. So what community did I make?

bzheaderlogo1.pngIntroducing the ‘How To Be Successful Online’ BUMPzee Community

Bookmark this: http://www.bumpzee.com/onlinesuccess/

What is the community all about?

The How To Be Successful Online community is for anyone who is interested in learning how to be successful on the Internet. The blogs and members of this community will focus on and discuss the world of Internet marketing, professional blogging and making money online. Join today for free, or submit your related blog for free as well.

That description you just read is really what JimKukral.com is all about, and many, many others like it that I read every day. Like those blogs, I don’t write about one topic like affiliate marketing only, but rather, I focus on writing about all types of online marketing, with the specific goal of trying to help businesses, brands and individuals be successful online.

Do you fit that mold? Are you someone who’s looking for more information about how to be successful online? Join the community for free!

Do you have a blog that talks about ways to be successful online? Submit your blog to the community for free!

FYI. I’ve preloaded the community with about 14 blogs, listed below (in no particular order & if I missed your blog, I’m sorry, just go add it).

If your blog is on the list below, go sign up and claim your blog, and most importantly, add the bump widget to your entries and sidebar. If your blog isn’t in the list below, what are you waiting for, submit it!

Not sure about BUMPzee yet. Read this.

Super Affiliate Marketing Blog
Earners Blog
Revenews
WaynePorter.com
Shoe Money
CostPerNews
Graywolf’s SEO Blog
Copyblogger
Andy Wibbels
Aaron Wall’s SEO Book.com
The Blog Herald
Ask the Blogger!
901am
ProBlogger Blog Tips
Jim Kukral Online Marketing Ideas

Oh yeah, and make sure to check out the other new beta BUMPzee community managed by CostPerNews’s Sam Harrelson.

Called “Next Gen Marketing”. In a nutshell, this community on BUMPzee will serve as an aggregator of blogs and insights focusing on developing trends and emerging tactics to address the rising tide of social media, attention economies and “web2.0″ platforms. It should be fun to see the discussions which arise there.

There’s also some new interface changes at BUMPzee too, so check it out!

How Do You Know When You’re Undercharging For Your Expertise?

photo_experts.jpgToday I met with a client and presented him with a strategy for his struggling online business. When I finished my presentation and outlined my ideas, he said something that really hit home. And I quote…

“I wasn’t expecting this for what you charged me. I thought I was just going to get a few ideas. I’m blown away.”

Alright, so I’m tooting my own horn, but it brings up a good and valuable lesson for all of us, and not just consultants, for everyone who does something unique, or has skills that other people don’t have.

Never Sell Yourself Short Or Undervalue Your Knowledge

YOU are the expert.

YOU know what the heck you’re talking about, whatever it is.

YOUR time IS valuable.

YOUR customers will be ok with paying for it, don’t undercharge.

YOUR knowledge is valuable to those who don’t have it, simply put, they can’t do it, YOU can.

YOUR customers EXPECT you to “wow” them, that’s what they paid for.

Online Conversations & Business Blogging Insights From The Void

Hugh from Gapingvoid.com summarizes a talk he gave to the fabled PR agency Edelman.

bloggingthist.jpgThese 16 learning points pretty much sum up all intelligent thought on business blogging, online conversations and more. Do yourself a favor, click here, go read it and thank me later.

My favorite tidbits?

5. The growth will come, I believe, not by yet more increased efficiencies, but by humanification. For example, take two well-known airlines. They both perform a useful service. They both deliver value. They both cost about the same to fly to New York or Hong Kong. Both have nice Boeings and Airbuses. Both serve peanuts and drinks. Both serve “airline food”. Both use the same airports. But one airline has friendly people working for them, the other airline has surly people working for them. One airline has a sense of fun and adventure about it, one has a tired, jaded business-commuter vibe about it. Guess which one takes the human dimension of their business more seriously than the other? Guess which one still will be around in twenty years? Guess which one will lose billions of dollars worth of shareholder value over the next twenty years? What parallels do you see in your own industry? In your own company?

Indeed. How true is that? Which business are you? Think, be realistic. Which business do you want to be?

7. Blogging is not about reaching a mass audience. Blogging is not about creating yet another sales channel. Blogging is about allowing “The Smarter Conversation” to happen.

Why do some companies lose, while other companies win? Because the latter has a smarter “conversation” with its customers. Pret-A-Manger has a smarter conversation about food than Burger King. Starbuck’s came along 20 years ago and began a smarter conversation about coffee with millions of people within a very short space of time. Wal-Mart’s massive growth started from a smarter conversation about prices. Savile Row tailor, Thomas Mahon came along and, with his blog, had a smarter conversation about $4000 English bespoke suits.

Blogs allow you to cheaply and quickly begin a smarter conversation. And once you get it going, that conversation starts bleeding out into all other areas of your business- including advertising, PR and corporate communications.

Again, how true is this? This is the first thing I tell business blogging customers when I consult… We’re going to create a conversation, and that conversation is going to get you more customers, traffic and publicity then you can imagine, if we do it right.

If you are worried about what people might say about your company, you’re worrying about something you cannot control, because it’s happening, right now, online, whether you like it or not. The question for you is, are you going to control that conversation, or just let it happen without you?

It’s a brave new world out there. I’ve been setting up and building business blogs for over 4 years now. Back then, I didn’t think you had to have one. Today, however, I think it’s like a website. It’s a requirement. It’s expected. At least it should be.

Don’t have a blog yet? Not creating conversations with your customers? It’s time to get in the game, because you know what?

Your competitors are going to beat you to the conversation, and then they’ll control it leaving you playing blog catch up.

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