Online Fun | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 3

Category Archives for "Online Fun"

How To Manipulate The Media & Get Free Publicity With Creative Marketing Ideas

Got 10 bucks, an hour of time and a creative idea? Because that’s all it really takes to get all the media publicity and exposure you or your business could ask for, all for almost free.

Don’t believe it? I can prove it. This is a story about how I did it, why I did it and the results I got from it. You can do it too. What, you don’t like free publicity for little work? I know you do, read on.

The Setup

I live in Cleveland, Ohio, and I’m a die-hard Cleveland Browns football fan. If you don’t follow football, the team has not been good for close to 10 years with losing season after losing season… the fans stay true, yet at the same time, they get very disgruntled come the end of the season. The Browns had one final home game left in December 2006, on Christmas eve, a horrible day to leave your family to go watch a losing football team in the snow and cold.

The Opportunity

This is key in your strategy to get publicity and attention. You have to focus on what is a “story” to a news person. You have to have the awareness to understand how a news person or show producer thinks. They’re thinking, “What stories are available that are topical and timely and most importantly, interesting?”

Those are the stories they want to cover. So your opportunity is to create a story. You need to figure out an angle about something that gives that reporter a story, and then present it to them in a manner which makes it attractive. It’s not that hard, read on.

What I Did To Exploit That Opportunity

So I asked myself, “what does a reporter want right now?” The Browns are always a huge story here in Cleveland, so I decided that I’d concentrate on them and their final game in 6-days. All I needed was an angle.

The idea came quickly. I’d call for a boycott of the Browns game on Christmas eve. But wait, that’s not good enough. That’s been done before, and a reporter isn’t going to bite on a story that simple unless there’s a hook, or a unique angle to it.

Aha! I thought of a unique, cheap and effective angle. Something that could be done in an afternoon or less.

Here’s Exactly What I Did

1. I registered a domain name called www.fanprotest.com. It cost me $10 at Godaddy.

2. I built a one-page website on the domain and wrote a few paragraphs about how I was calling for a protest of the game on Christmas eve.

3. I recorded a short, unedited, simple computer webcam video at my computer in one take where I wore my Browns jersey and called for the boycott. Here’s the video.

4. I uploaded the video to Google and YouTube (free) and added the video to show on my webpage.

5. I looked up all the local television news stations in town and found their contact emails for stories, and sent off a simple email with a short summary of what I did and a link to my page to view the video.

That’s It. It Took Me About An Hour And A Half Total

I sent the emails off at about 3:30 on a Tuesday afternoon, and I went back to my regular working day. At 6pm I got in the car to drive home, and at home I was chatting with my wife and playing with my kids when the phone rings, my wife picks up, she looks confused.

She says, “Scott from Channel 3 news is calling and wants to talk to you about some fan protest story?” I hadn’t even told my wife what I did yet, hence the confusion in her eyes.

The Results

The reporter asked to come to my house to film a story about me and my website and idea. I said “when”, and he said, “now”. So less than an hour later, and less than 4-hours after I sent the email, I had a television news crew and reporter in my kitchen filming me for a story. That story then ran that very same night, about 4 hours later, on the 11 o’clock newscast.

You can view the actual story here on the Channel 3 website in video form.

Summary

Why did I do this? To see if I could. Could this be done by anyone? Yes. What did I get out of it? Well, I get to tell you about it here, and I get to prove a point that it’s not that hard to do.

Don’t let your highly paid public relations firm tell you this kind of stuff isn’t possible. The media is begging for you to feed them stories that are interesting and unique and frankly, helps them not have to work so hard. I’m not saying that the media is lazy, not at all. What I’m saying is that the easier and more interesting you make it for them, the more likely it is that your story will be picked up.

Anyone can do this, the key is concentrating on what the media wants and giving it to them. What I do/did is use online media tools and marketing techniques to create unique angles to get attention.

Sales Pitch Alert!!!! – Jim Kukral is currently providing similar type consulting services to customers who are looking for more publicity, sales or leads, or who simply need to find new ways to be successful online. Find out how Jim can help your business.

The Wassup! Project, Share Your Wassup!

Happy Friday! The Wassup Project goes live, and the Big Brown Box goes live this weekend, stay tuned.

You know you want to participate. Answers to your questions below.

Question: How does this make money?
Answer: It doesn’t, it’s just for fun.

Question: What’s with you lately Jim, you’re even further off the deep end than usual?
Answer: I’m living my dream, where I sit around and do stupid stuff all day.

Question: Wassup?
Answer: Please go upload your Wassup!

Want To Monetize Your Blog? Start Thinking About “Fun”

Recently I launched a little thing called Kukral’s Top Bananas. Anyone can buy the top banana spot for $10.00, and upload a graphic and get a link.

I can hear you now saying, “Jim, are you nuts? What is this top banana stuff?”. Look, it’s all about having some fun and testing new ideas and finding new and creative ways to monetize blogs and get publicity and all that cool stuff.

But mostly, it’s just about having some fun. If it was about money, I’d charge way more than $10 measly bucks to become the Kukral top banana of the moment.

Our first top banana is listed below, or can be seen here. Thanks for participating.

Small Business Ideas Forum – Small business people come to share their knowledge, find help and encourage one another. A friendly place to discuss small business marketing, finance, employees, books, taxes, tech, you name it.

Do you concentrate on “fun”? Have a look at ZEfrank’s home page. See all the fun? He built his brand on it, in fact, his very first step to stardom was a fun little thing that showed him dancing like a moron.

People love fun. That’s one of the primary reasons people come to the Internet.

When was the last time you thought about doing something fun? Maybe it’s time?

Have you experimented with fun? Go ahead, share some examples of what you might have done here in the comments. I’d love to hear about it.

Affiliate Marketing Friends Have Helped Raise Over $500 So Far

We’ve passed the $500 mark of donations raised for charity over at AffiliateMarketingFriends.com. I wanted to thank all of those who have participated so far. The page is starting to fill up and it looks great!

There’s still plenty of time to get in and get your spot. Some banner spots up top available as well, very cheap.

Update: I’ve decided that the money should go to an organization in my hometown that is doing some AMAZING things. This page should say it all. These are amazing people who have been through a parent’s worst nightmare, and now they use what they’ve learned to help others.

http://www.cornerstoneofhope.org/aboutus.html

The Big Brown Box Project Is Coming

Awesome Dave and I have been secretly plotting out our next project, one that we hope will top the Awesome Million. It’s called BigBrownBox.com, and it’s almost ready to go live.

We have one problem. We can’t find a box.

We’re looking for a box about the size of dishwasher. So I went to Sears and asked for a box, but they said they immediately cut the boxes down, so no luck, and I’m not buying a dishwasher just to get the box. Then I went to the UPS store, and they don’t have a box that big. So I started driving behind strip malls on my way home from work looking for boxes.

Any ideas on where to look for a box of that size?

If you’d like to be notified when BigBrownBox.com launches, just sign up for this blog feed or email list on the right.

An Awesome Way To Start Your Week, Make Yourself Awesome!

If you’re new to the ADHD world of Jim Kukral and his many projects, then perhaps you didn’t know that I’m awesome. So awesome in fact, that I’m the co-founder of the Awesome Million, a website that lets anyone or anything become officially awesome, for free.

Me “Awesome Jim” and my business partner “Awesome Dave” are on a mission to help 1 million people, places or things prove their awesome-nicity. So far, over 1,000 awesome pages have been created, ranging from people, to websites, to just plain old wierd stuff. Here’s a few of my favorites.

» BumpZee.IsReallyAwesome.com
AwesomeMillion Member # 441

» bacon.IsReallyAwesome.com
AwesomeMillion Member # 359

» CrazyFrog.IsReallyAwesome.com
» AwesomeMillion Member # 237


» StarWarsKid.IsReallyAwesome.com
» AwesomeMillion Member # 108

And the list goes on and on.

Want to read more about this wacky idea? Here’s our info page.

Here’s a video of me and Dave talking about Awesome Million. Slightly entertaining.

Here’s me and Dave seeing who can eat a stack of crackers the fastest to the tune of Eye of the Tiger.

View all videos by us nutjobs here.

Finally, check out our national media coverage with photos!

What are you waiting for? Become Awesome today!

Shoemoney & MyBlogLog Make Up – View Shoe’s Secret Yahoo! Check

Most of you might have heard that MyBlogLog apologized to Shoemoney.

What you may not know about the whole saga may shock you. I’ve obtained secret documents and photos that show that Yahoo! was so upset about the branding disaster they had created that they sent Shoemoney a check to ask him to stop talking about it.

The secret photo is below. You’ll notice I’ve added red arrows to show the proof. I can’t say I blame you Shoe, that’s an awesome check! Click image to see bigger if you can’t make it out.

ShoeMoney's Yahoo! Check

Disclaimer: Obviously, I hope, you realize this is a spoof post? It’s a joke people. This isn’t real. I can’t believe I have to say that. My lame Photoshop skills should be proof enough?

Viral Marketing Works When It’s Useful & Interesting… & Easy

Seth Godin is right, as usual. Check out this fun little, yet very simple tool.

It’s viral because it’s interesting, not because it’s accurate. And it’s interesting partly because it talks about how much money you have. Sort of the new fortune telling.

So let’s review. This works because it’s easy, fun, useful, interesting… When you work on projects, do you strive for those things? If not, are you sure you’re on the right track?

Affiliate Marketing Idol Lookalikes

My apologies ahead of time to the affiliate marketing players featured below, but hey, you kinda do resemble an American Idol season 6 contestant. You should put your face on AffiliateMarketingFriends.com! Send hate mail to jim at jimkukral d0t com.

Leslie Hunt or Heather Paulson
idol_heather.jpg

Nicholas Pedro or Mark Romanelli
idol_mark.jpg

Antonella Barba or Stephanie Agresta
idol_steph.jpg

Jeremy Palmer or Blake Lewis
idol_jeremy.jpg

Ian Lee or Paul Kim
idol_ian.jpg