Online Success | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Online Success"

I Love My Job

I was thinking this morning about how much I really love what I do. When I get out of bed in the morning I’m excited about coming to work. Note: It was not always like this.

What changed it for me? Well, I decided a long time ago to build a business around a lifestyle, not a lifestyle around a business. What do you mean Jim? In other words, I knew that I wanted to only work so much, and how much money I needed to make to be comfortable, and what type of work I wanted to do. So I put a plan together to do just that. Sure, it tooks years to get there, but I got there, and so will you.

You see, you build a business around a lifestyle. Not the other way around. It’s really easy to do if you think about it. Sit down right now and write down answers to these questions.

1. How many hours a week do I really want to work?
2. How much money do I need to make every month to be comfortable/happy?
3. What do I want to do each day that I love doing?

You must really write those answers down. Until you do, you’re lost. Your business is running your lifestyle, not the other way around. Until you do this, you’ll never get to where you want to be.

Now put a plan into action to get there. Without that plan, well, you know…

I love my job. Do you? You will if you listen to me.

Creating Passive Income Sharing What You Know With Susan Bratton

I had the pleasure of sitting down and doing a podcast with ultra-famous, fabulous, podcaster and new media mogul Susan Bratton at the last Affiliate Summit in Las Vegas. If you have never heard of Susan and DishyMix, shame on you! You need to be subscribed to her blog and the podcast and everything she does. Because not only does she have the best guests on her show, she is also a big-time player in the Internet marketing space.

We talked about my upcoming book. We talked about my second upcoming book, and we talked about Prfessor.com as well. Plus a litany of other things. Great interview, and I was truly honored to be on her podcast in the company of so many other big names in the business.


Tim (her husband) takes a great picture eh?

Here’s some more about Susan (below). And be sure to listen to her interview with keynote speaker Dr. Robert Cialdini here.

Susan Bratton is the co-founder and CEO of Personal Life Media, Inc., a multimedia lifestyle brand providing entertaining and authentic personal content to socially conscious adults. (click here for The Story) Personal Life Media produces 40 weekly audio shows (podcasts) and companion blogs and is a publisher of direct-to-consumer online information products. The company provides automated platforms for podcast and information product publishing to serve experts who deliver motivational programs, talk shows, virtual workshops, downloadable training systems and support programs via blogs, web audio, video and ebooks.

Renowned for her impressive breadth of business relationships in the media, marketing and Web 2.0 world, she treasures talented individuals with unique perspectives about digital marketing, which she ably showcases in her weekly podcast and blog, “DishyMix: Success Secrets from Famous Media and Internet Executives.” She is the creator of “Talk Show Tips: 72 Secret ‘Master Host’ Techniques,” a system to teach anyone who conducts interviews (podcasters, radio and TV hosts and info product marketers) how to prepare, produce and promote their work.

How Bad Do You Want It?

It’s easy to get down on yourself. You’re not finding success as easy as you thought it would be. You’re frustrated. You are ready to give up.

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I know what you’re feeling. I’ve been there. Heck, sometimes I am still there. Sure, I do well for myself, I’m not complaining, but there are times when I even wonder how come I’m not doing better. You know, rockstar better. 6-month vacation in Europe better. You know what I’m talking about.

It’s all possible. Set a goal and do everything you possibly can to get there. Claw, scratch, beg, borrow, negotiate, convince, raise… anything you have to do to get there.

But also… want it. You have to want it badly.

Let’s say your goal is to make $20,000 a month. How are you going to get there? Do you know? Or do you just write it off as impossible? I can tell you that it can be done, but it’s not going to be easy.

If you want it bad enough, you’ll get there.

I just finished reading Gary Vaynerchuk’s book “Crush It” (see banner link in sidebar). Great book that covers the major themes that Gary has been touting for years now, which is that you can “crush it”, if you are willing to try and work hard.

Many of my clients and students say they want it, but often back down when they find out how hard it is.

So how bad do you want it? Because you can have it if you want it bad enough. No question.

The Three Stages of Internet Marketing Consciousness

There are three stages of Internet marketing consciousness. Outlined below.

1. It’s All Bullshit
This is the stage where you don’t believe that anyone makes money online, and every “guru” is a scam-artist.

2. It’s Not For Me, But I Wish I Could Do It
This is the stage where you finally realize that not every “guru” is a scam-artist, and that they do in fact make a ton of money and help people. This is also the stage where you wish you could do what they do, but you can’t bring yourself to do it.

3. Let’s Just Make Some Money
This is the stage where you say to yourself… “My ego is stopping me from being successful.” You finally realize that most of your “organic” efforts to monetize have failed completely and you need to make some cash. So you start buying into the system. You create products, you start teaching, you put ads on your blog, etc… You “sell out” per say, and you realize it’s not a big deal because you’re helping people AND making money at the same time.

Sound familiar? Which stage are you in? And how long did it take you to get through each stage?

Be Yourself, Success Will Come

It’s Halloween. Time to put on your ghoulish costumes and masks and pretend that you’re someone else (or something else) for a few hours. Who doesn’t like to do that every once in a while?

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But just remember to take the mask off tomorrow.

Too many of us try to be something we’re not, all of our lives, and in business. We spend years of effort hoping that if we could just copy someone else’s success we’d be happy. It doesn’t work.

You can’t be someone else. You can hope to emulate them, but you can’t be them. So stop trying to duplicate what they’ve done into your own plan. Get your own plan, and use the lessons those people have learned to power you to be all that you can be.

I see this all the time. Heck, I’m guilty of it. I see a successful author/speaker person who I think has it all figured out and I say to myself, “that’s what I want to be.” But that’s a trap. I can’t be that person. I can’t emulate their success. I can only be myself, and trying too hard to move down that path traps me into a plan that isn’t my true path.

We all struggle with this. Look around in the “making money online” arena. So many people want to be John Chow, or Shoemoney, or Zac Johnson. So they go out and try to duplicate their path. Sure, you can put tactics in place that will help you get there, but you’re never going to be them. You have to be you. Build your own brand. Focus on what you know. Don’t go out and try to be someone who you are not.

It won’t work. Find your true path. It will come to you. It can take years, but it will come. The mask will wear thin eventually.

Mind, Body & Being An Entrepreneur

Note: This was dictated over the phone using CopyTalk.com. So it may sound a bit choppy.

It’s interesting to me the parallels there are between business and success and success in terms of body and mental, physical health. I just started to get in shape and work out with a trainer. Backstory: I have never been a person who has worked out before. I have never been a physical fitness person. I was raised in Cleveland, Ohio, and you ate everything on your plate, and if you wanted more, you got more. I was not raised to eat healthy. I was not raised in a way that you need to exercise and do those things. So, this is a brand new learning experience for me.

What I do know, though, is how to be an entrepreneur. I know how to make my way in the business world and take risks and do those types of things. So it’s interesting now that I am getting in shape and I am being taught how to be healthier and to work out, the parallels that come between being an entrepreneur and being successful and being healthier and being successful at it.

As I start to see results happen, as I get stronger, and my pants size keep dropping, and I am feeling so much better… I feel so many changes. As an entrepreneur, it’s the same type of thing, you put in the hours and the work, and you will be successful and you see the results.

But I also notice mentally how powerful this is to get healthy. I also notice how it teaches me that I can push myself, because I already know how to do that in the business world, but I didn’t know that I could do it physically. I have learned so much about myself, because I am now able to push myself both physically and mentally. And mentally is really the hardest part.

So go out there and try something different. If you’re a couch potato, go out there and try to work out. Get on a training program and push yourself mentally. Push yourself in other ways than just being an entrepreneur, because I’ve got to tell you that it has opened my mind. It has helped me think of new things. It has helped me work better and helped me work longer. It’s changed things for me.

The Web Success Show – May 13, 2009

Every Wednesday at Noon I do a show called “The Web Success Show”. It’s a free show where I talk about all of the tips, resources and ideas I have floating around in my head based upon my experiences. The point of the show is to help you become more successful online with your business, brand or career. What, you don’t want to be successful?

You can either click here to listen to the podcast, or watch the live stream recording below.

On this week’s show I talk about a new promotional idea a company is using to get my attention and how you can do it too. I also cover how to get testimonials and show you my two biggest, and free/easy, techniques to do so.

Here are some of the links from the show.

Enjoy the show and feel free to call in and listen next week! Just visit http://www.thebizwebcoach.com and join the email signup list to be notified of new shows.

The Two Reasons We Use The Web

In my presentation called “Beyond the Website” I cover my mantra of “Why We Use the Internet”. It’s one of the main things that we all need to understand before we can be successful online.

You MUST understand why people come online. If you dont, how can you sell to them? How can you create products and services and tools that they want? You can’t.

Here’s quick little snippet of me talking about why we use the Web. Do you think simple like this? Do you solve problems? You should.

What Can A Special Forces Psychological Warfare Specialist Teach You About Sales & Marketing?

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

Matthew Scott knows how to sell stuff. He spent years in the military as a Special Forces Psychological Warfare specialist.

No, I’m not kidding. So do you think someone with that type of training understands how to get into the minds and hearts of a customer? He sure does! If you want to learn how to sell more, and sell better, you’ll enjoy this podcast interview.

Listen to the podcast with Matt here.

The Biz Web Coach talks with sales and marketing veteran Matthew Scott of LifesWorkGroup.com about how you can become a better salesperson and marketer.

About Matthew Ray Scott

I entered the United States Army in 1985 serving in various leadership positions as a combat infantryman, a Special Forces Psychological Warfare specialist, commanding combat medics during Operation Desert Storm in Iraq, and a paratrooper Captain with the legendary 82nd Airborne Division.

In 1994, I made the decision to leave the military hoping I could better integrate my family and career life. At the age of 30 years old, I realized I did not have a process or plan to uncover what career decision I should make next, let alone understand how to uncover my unique purpose or life’s work.

So, I decided to choose a position as a sales and marketing consultant in the biotechnology market after leaving the military and within seven years, I was a Co-Developer and a Vice President, Sales for a biotechnology company in San Diego, California.

In 2004, the biotechnology business unit I co-developed, sold for 16x times earnings. I had surpassed every career and financial goal I set for myself after leaving the military. After this event, I began to ask the questions that would direct my life’s work fulfilling my definition of success and significance. My discoveries led to the formation of The Life’s Work Group, Inc.

I serve as the Founder & Managing Director, The Strategic Incubator, a global consulting firm equipping leaders to align strategic vision with a tactical execution of revenue producing activities in taking a great idea and building a revenue-producing process.

I also am the Managing Partner of The Trunk Club, a company that revolutionizes the way men shop for clothing and define their authentic style.

I completed my Masters Degree in Management in 1991 and completed certification as a Certified Professional Coach sanctioned by the International Coaching Federation (ICF) in 2006.

I reside in Oregon with my wife and three children living with intention next to the ski trails of Mt. Hood and the vineyards of Willamette Valley. I am scheduled to publish my book, men@pause: executive men in transition in early February 2009.

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