Outrageous Marketing | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 2

Category Archives for "Outrageous Marketing"

Free Business Idea: Bottled Bathroom Sink Water

Am I the only person who thinks the water out of the sink (not the toilet) in my bathoom tastes much better than the water out of my kitchen sink? This is both true in my new home, and the house I grew up in, as well as any other domicile I inhabited over the years between leaving the parents house and buying my own home. (Except for the college house, blech).

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My wife cringes when I talk about this, but I don’t care. I think that bathroom sink water tastes much better for some strange reason.

Perhaps it’s because I’m comforted by the memory of growing up with those awesome little paper Dixie Cups that were always there when I needed a late night sip as a child. (Thanks Mom).

So what’s the idea? My wife had the idea a year ago that someone should take juice boxes and fill them with water and sell them to parents who don’t like their kids to have nasty juice boxes. She called it an aqua box. And she never acted on it.

Now, a year later she’s watching Ellen on TV and sees a women who did it, and Ellen was promoting it! What a sinking feeling in your stomach eh?

Remember, the key to being a successful entrepreneur is just making it work and doing it.

Back to my idea. Someone needs to get the water from my sink into some bottles and sell it. I’d buy it. But wait, I can just go upstairs right now, and I’m the only one who wants it, so bad idea.

You get the point? If you have an idea, and it makes sense, and lots of other people besides yourself want/need it. Just do it before someone else does.

Here’s Ellen ripping my wife’s dreams apart talking about the Aqua2Go.

Free Online Marketing Radio Show: The Idea Lady, Cathy Stucker @ 1pm, EST

Tuesday’s guest (@ 1pm EST, Jan 16, please call in! (646) 915-9539) on Free Online Marketing Ideas Radio Show is Cathy Stucker, a lady with a lot of ideas. In fact, she’s branded herself as the IdeaLady.com. Should be a great show, full of free advice, so call in.

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More About Cathy…

As the Idea Lady, Cathy Stucker helps authors, professionals and entrepreneurs attract customers and make themselves famous with techniques that make marketing easy, inexpensive and even fun!

Cathy has appeared on television and radio programs from coast to coast. She has been featured in articles by the New York Times, the Associated Press, the Wall Street Journal’s CareerJournal.com, CNNfn.com, Woman’s Day, Woman’s World, and many other leading newspapers and magazines.

Cathy writes a weekly newspaper column on marketing and is the author of numerous books, eguides, audio programs and more.

You can get more free marketing ideas from Cathy when you subscribe to her newsletter at http://www.IdeaLady.com/

The Cheeze Comes To My Radio Show Today @ 1pm

Today’s guest (@ 1pm EST, please call in! (646) 915-9539) on Free Online Marketing Ideas Radio Show is Joel Cheesman, award-winning blogger and fellow Clevelander, and yes, creative online marketer. Joel and I will be talking about a few of his projects, as well as a very interesting story about Joel auctioning himself off on eBay.

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Cheezhead author Joel Cheesman, president of HRSEO and Oaseo, is one of the most widely-read bloggers on emerging recruitment issues in the world. He was the recipient of Recruiting.com’s Best Technology Recruitment Blog for 2005 and received Best Recruiting Blog in 2007. He has been featured in Fast Company magazine and its blog under FC Reads, as well as NewsNow, Workforce Management, AIRS and Crain’s Business.

Joel’s blog is a daily chronicle of how the Internet and technology are shaping human resources and how organizations can attract the talent needed to thrive in tomorrow’s economy. As an employee and insider of some of America’s biggest online job sites since 1997, Joel founded HRSEO to help employers and companies in the recruitment space move to a world where search engines deliver high quality and cost-effective traffic.

Video About Joel

Joel Cheesman Interview

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Vlog Fights: Free Online Marketing/Business Idea #2

I’ve had this idea in my head for a long time now, but today Wired (Michael Calore) helped me finally get it out there. They wrote a piece called ‘ Best Blogfights of 2006‘.

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If bloggers know how to do one thing really well, it’s fight.

Blogging is driven largely by raw emotion. When a blogger goes on an opinionated tirade about one topic or another, it’s often an honest emotional reaction rather than anything malicious. But whatever the motivation behind them, the heated missives often ignite furious debates, played out in public, complete with contradictory Alexa charts and Technorati rank data served up as evidence.

We prefer our action bare-knuckled, so we’ll maintain that the best blog boxing matches are the ones fought with no empirical data — just good old-fashioned name calling, hearsaying and muckraking.

Take off the gloves and get in the ring. These were the best (and bloodiest) blogfights of 2006.

IF I HAD THE TIME & MONEY I WOULD BUILD THIS

It would be a site similar to http://bloggingheads.tv/, that pits bloggers against one another in video format. Sort of like a blog cage match like Wayne suggests in his battle with Loren from 1938media.

I would either let bloggers register and create their own matches, or let the community vote to see which matches they wanted to see. Each match would be released on the site in video form in a two-column spread, with each video from each person on either side, with the issue above for reference.

A reader could then watch each video individually and then vote for which participant “won”. Tons of other stuff you could do with this too, would be a fun site to work on and build. Load the site up with Adsense ads for revenue and let the bloggers who participate generate the buzz for you on their own blogs.

Again, if someone builds this, I’ll expect my check please. :)

Would You Change Your Name For $30k?

This guy would, and will, officially on Groundhog Day in 07.

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My name is Scott MacDonald (for now) and on February 2nd, 2007 I will change my name to whatever the highest bidder decides!

I think this is is pretty clever, and heck, it’s working too. The current bid is $36,789.10 to change his name to “Finest Freshest Fastest” by a company called CupOJoeOnline.com. I can’t imagine paying that kind of money for a publicity stunt without guarantees that I’d get the warranted publicity, but… you never know, if this blows up like the MDHP they win out big time long-run. Still though, try explaining that media buy to your board of investors.

Hats off to Scott for a creative marketing idea. I’d try this scheme, but then someone would end up making me change my name to “Fukral”, so I’d be Fukral Kukral.

Free Online Business Ideas For 2007

2007 is about 8 hours away. I’m looking forward to the new year, specifically because this is the year that I’m setting a few goals for myself and focusing ONLY on those few things. As those you of you who know me, I’m ADD when it comes to marketing ideas. In other words, I have too many ideas, and not enough focus. So what happens? Nothing gets done as well as it could.

So as I launch myself into 07, I have set these three main goals I need to stick to.

1. BlogKits.com – My affiliate network for bloggers. Requires the vast majority of my attention.

2. ReveNews – I serve as the publisher here for the past two years. Need to focus on launching some new projects and some general clean up.

3. Writing a book – This is the year I’m commiting to writing a book about, well, I’m not totally sure yet, but it will have to do with online influence and media and blogging and stuff like that.

That’s it.

Here’s the problem though. I have too many ideas in my head. What I’ve figured out is that the ONLY way to actually not think about all of these ideas is to share them with you and maybe, just maybe, you can take them and turn them into real businesses, therefore I won’t have to think of them anymore :)

Starting next week I will be begin to drop these ideas one at a time on this blog, and maybe at MarketingProfs or ReveNews as well. Stay tuned, and if you use them and become rich and famous, remember me on your way to the top!

Free Online Marketing Ideas Radio Show – December 19, 2006

Today’s show was just me, all alone. If you didn’t catch it live like the rest, you can listen to the archives here. Reminder, their won’t be a show next week due to the holidays, but I will pick it back up on Jan 02, 2007.

SHOW NOTES:

I spoke about my latest quick media hit website/story at www.fanprotest.com.

I also talked about my latest idea “Donut Juice” :) Hopefully Dunkin Donuts will be sending me a check soon.

The rest of the show was a stretch for time. We need more callers!

Andy Beal Has 5 Must Read Success Tips For Interactive Marketing Agencies

Andy Beal writes an enourmously powerful and helpful blog entry entitled ‘Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2007′. Go read it, now. Ok, assuming you’re in the online/marketing/interactive agency business. If you’re a shoe repairman, you might not find it so intriguing. :9

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One of the most common questions I am asked by marketing agencies seeking my advice – especially those that are newly-started or still relatively small – is “how do I attract new clients and grow my business?” While there are many ways to accomplish this task, depending on your resources and your target market, there are some proven strategies that any marketing firm can implement.

The five secret strategies listed in this guide are tried and trusted. I have used them to help grow one firm to $25+ million in annual revenues and another to an annual run rate of $2+ million in its first year. However, the strategies suggested below are not just confined to the companies I have worked with, they are evident in many successful agencies. Take a look at any successful marketing firm – whether it focuses on search, web design, email, viral or interactive – and you’ll likely see they’ve followed at least half the strategies I’ve listed.

I don’t want to sound like one of those overly-tanned, bright-smiled, “gurus” you see on infomercials late at night but, if you follow the strategies I’ve outlined, I’m convinced you can add at least $1 million in new revenue for your agency, over the next twelve months.

I can relate to all 5 points, and tell you that he’s dead-on. If you want to be successful, you’ll read this and follow it.

Free Online Marketing Ideas Radio Show – December 12, 2006

My radio show goes on for installment #2 today at 1pm est. Hope you can call in and chat with me. The dial in number is (646) 915-9539. Looking forward to hearing from you, and hopefully helping your with a creative, free, marketing idea for your business.

SHOW UPDATE:

My business partner and good friend Dave Potokar (Awesome Dave) called in and co-hosted the show with me today. Dave is a freelance creative gun for hire, visit www.davepotokar.com.

I pimped out my new, relaunched, company called BlogKits.com. If you’re a blogger looking for an alternative to Google Adsense, please check it out.

Dave and I continued the shameless self-promotional messaging by talking more about how we’ve taken our AwesomeMillion.com free for everyone!

Reader Mail: I answered an email from another BlogTalkRadio host about how to market your radio show, and in general get promotion for your brand through MySpace, and more specifically, how difficult it is to market well in MySpace.

We have a caller!: Aaron called in asking about using Google Adwords and his lack of success in getting conversions for his product, which he didn’t mention what it was. I talked about my limited PPC knowledge and offered a few tips and resources for him to look into. Specifically, check out www.betterppc.com and do a search at www.marketingsherpa.com for landing pages and ppc conversion studies. Oh yes, and check out www.landingpagecashmachine.com for landing page advice.

Being Awesome Is Now FREE!

Yeah, that’s right, now anyone can be really awesome for nada, zip, nothing. Why go free? Well, we figured out that way too many really awesome people, places or things were really awesome, yet weren’t able to afford proving it.

The real, non made up reason? Why the heck not? Free rules! Enjoy, and tell your friends. It’s free! And, in case you didn’t know, I’m really awesome baby.

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