Search Engine Marketing | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Search Engine Marketing"

How to Create Compelling Content that Ranks Well in Search Engines (free report)

Copyblogger has created this free 28-page report on SEO copywriting called “How to Create Compelling Content that Ranks Well in Search Engines.” This report is the most comprehensive guide to the entire SEO copywriting process I’ve seen given away for free, and it’s going to help you learn how to become an SEO master of awesomeness!

SEO Copywriting Report
Click image to download free.

The report is about educating people on the entire SEO copywriting picture. Then it moves into why and how Scribe (the product he sells) was developed and how it makes on-page SEO simple. And believe me, it does. Highly recommended.

Oh yeah, there’s a special offer at the end, so read the whole thing. Enjoy!

Search Engine Optimization Tips, Tricks & Secrets

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

If you’re going to talk about the secrets of successful search engine optimization (seo), then you’re going to want to talk with the leading expert in the industry, and that is Wil Reynolds, CEO of Seer Interactive.

This podcast interview with Wil will give you the insider knowledge of how the SEO business works, and will put you on a path to getting your website listed higher on Google, which will bring you more leads, sales and publicity.

Listen to the podcast with Wil here.

Enjoy this podcast with Wil Reynolds, who owns Seer Interactive, a search engine marketing firm. Wil gives out his tips and tricks for doing good SEO, as well as some advice for small businesses who need to choose a SEO firm.

About Wil

Over the past nine years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies that included Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA (to name a few). Although the internet bubble burst, Wil’s passion for web marketing has always been strong. Wil founded SEER Interactive, a Philadelphia-based SEO firm in 2002.

Google Hates SEO’rs, It’s Time To Face Facts & Give In

Google owns the universe. All you seo’rs out there… What’s the deal with trying to fight the power? I mean, I “get it”, sorta, but from a business perspective, does it really make sense? Are you doing your clients a service or disservice by taking on Google?

Check out this thread by my friend Michael Gray (Wolf-Howl.com) where we discuss this topic. Read the comments too. His argument is valid, yes, but I argue it’s a waste of time to cry “unfair”.

Oh, and watch my video below for my full take on this matter. My advice… Give into Google and ride the wave. So what’s your take? Hey, try and leave a Seesmic video response below!

Review Of Search Marketing Standard Magazine

Today I’m reviewing a magazine called Search Marketing Standard. Pretty good magazine that covers a lot of search and online marketing stuff.

I like to review magazines like this from time to time (listen to last week’s review of Website Magazine). Especially the ads. So take a listen and tell me what you think of my review.

If you have a magazine you’d like me to review just give me a jingle.

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Audio: Website Magazine Review

The Friday before Memorial Day weekend here in the states is always a slow one. Lots of people extend the weekend and take today off. Not me, I’m working away.

I decided to do podcast today where I simply walk through a magazine and talk about what I saw/read. That magazine, this time is Website Magazine. I talk about the stories in the mag, and the ads, and anything else I come up with. It’s basically like a review of the magazine.

Please have a safe holiday weekend.

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Search Engine Marketing Comes To The Discount Rack

Search is getting so big, even Sam’s Club wants in on the action?

Apparently it’s not enough to sell pallets of Cheez Wiz and fried mozzarella sticks at deep discount rates. Now, when you visit Sam’s Club, you can get your 80-pack of tube socks… AND…

Get your website search engine optimized at the same time! How awesome is that!!!

Word of advice… you get what you pay for. Choose a search firm that actually has a reputation and doesn’t also want to sell you discounted ho-ho’s at the same time.

I’m not sure I understand the thinking here. Why move into selling services? I realize they are partnering with an outside firm to get it done, but at what point as a business do you have to stop and say, “Let’s just be good at what we do, and not try to sell everything to everyone?”

When I think of Sam’s Club, I think of discounts and bulk. I do not get the same feeling when shopping for a SEO firm.

No Google Juice? No Tip For You?

Donna over at Seo-Scoop.com wrote a ponderous post today musing about why more people in the SEO industry aren’t more willing to advertise if no Google juice is involved.

I love Scratchback and the whole concept behind it (Scratchback is that widget to the right that says Are You In My TopSpots?). I might not be totally crazy about the nofollowed links, but hey, they are Google-friendly, so I’m doing the “right thing”, right? I understand people don’t want to pay a lot of money for G-friendly links – I get that. But when it’s difficult to practically give them away – what’s up with that???

She then asks the million dollar question (bold emphasis is mine)…

When did the concept of advertising disappear? Is it ONLY about link juice? Hey, I’m an SEO. I love link juice. It’s the nectar of the search heavens. But I also appreciate the idea of cheap, targeted traffic. Juice or no juice, what I want at the end of the day, is cheap, targeted traffic. You don’t?

You can read my thoughts on this topic in her comments.

Very interesting discussion to say the least.

Link Sellers: Google Don’t Want Yo Money

Today, in what means to me that they REALLY mean business, Google decided that you can’t advertise with them if you’re trying to promote the selling of links that pass page rank.

Google continues to crack down on those text link advertising methods which don’t carry the “nofollow” attribute as a “machine-readable disclosure.” The latest move, triggered by communication between Google’s web spam team and the Google AdWords department, as Google’s Matt Cutts says, is to disallow the advertising for such PageRank-selling schemes via Google.

The assault on link brokers continues. Gotta give Google credit though… they are putting their money where their mouth is. Wait, does that make sense? I think so.

Google Universal Search Ramping Up To Go Mainstream?

I’m a big believer in Google Universal Search, the video piece of it at least. Heck, I directed and wrote a video commercial for it. That’s me “the boss” in the beginning.

I’ve even helped build an entire business model around it.

So I’m constantly monitoring the Google looking for indications that it’s finally going to roll out on a full-scale. Why it’s taking so long, I’m not sure. I guess more testing. But when it does go into 100% mode, it’s going to blow the doors off the search industry, particularly online video.

Get your cameras ready is all I have to say.

Today I got some good indications that we’re getting close to that day.

Sometimes I use Google to find blog posts on my blog. So today I was looking for an old post so I typed in “kukral utterz“. Here’s what I found. See one of my videos showing up in the organic results?

I get the same thing when I do “kukral wendy“, or “kukral shoemoney“. And on and on.

Interestingly enough, however, if I just type in “kukral blog”, no video shows up. So what I’m thinking is happening is Google is somehow testing it out on “non popular” search phrases.

But who knows? I can’t wait for it to launch. Have you had any experiences with Google Universal Search? Any insights?

Go To SMX Or Affiliate Summit Half Off!

Affiliate guru Shawn Collins let me know today about a great opportunity to save some bucks while attending two great conferences. Check it out on the SMX blog.

Affiliate Summit is excited to announce an exclusive opportunity: a half-price pass to the Search Marketing Expo – SMX West search marketing conference.

Through the Affiliate Summit/SMX West partnership, any attendee who purchases a full conference registration for Affiliate Summit will receive half off their full conference registration at SMX West; and any attendee who purchases full conference registration for SMX West will receive a 50% discount on their full conference registration at Affiliate Summit.

These are two shows you don’t want to miss, and now, you don’t have an excuse not to. I suggest you take advantage of the offer as I will.

Also, in the same announcement, there is now an affiliate program for signups to the SMX show. Pays out nice too, worth a signup if you can push that traffic.

SMX West producer Third Door Media also announced the launch of the SMX West affiliate program. Through this program, bloggers, webmasters, online marketers and content producers will earn $100 for every click-through their site provides that results in a full conference registration. E-mail smxwest@searchmarketingexpo.com to receive instructions on joining the affiliate program.

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