Search Engine Marketing | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 4

Category Archives for "Search Engine Marketing"

Introducing: Ask The Blogger.com

For years now I’ve struggled with recommending tools, services or guides that I liked because I always worked for a company in a brand management type of role. That meant that I was unable to endorse Internet related products.

Sure, I could pass recommendations to friends and colleagues, but that was about it. Until now. I’ve recently launched my latest website called AskTheBlogger.com.

AskTheBlogger.com from Jim Kukral

AskTheBlogger.com is built for me to answer questions from anyone about anything Internet related. It doesn’t have to be blogging either. I’m most qualified to answer questions about anything related to making money online. ATB is also built to showcase my personal recommendations.

Let me give a HUGE shout out to the master Dave Taylor who has been running AskDaveTaylor.com for years and years and has been a huge inspiration to me. I know Dave will appreciate that imitiation is the best type of flattery, and as anyone can see, I’m not delving into his world of tech at all. ATB is totally different.

I should also mention Tim Carter at AskTheBuilder.com who has also made a huge impact on the way I work. Tim is THE master, and will one day go down as one of the pioneers in online monetization.

Quit Your Day JobWhat’s Different or Special About AskTheBlogger.com?

When I set out to build AskTheBlogger.com, I wanted to make it different and better. So I have been working on taking what I’ve learned over the years from blogging and online marketing and combining them together.

Specifically…

1. I’m hoping to solve problems for people. The best blogs or sites solve problems.

2. I’m writing it very conversational and direct from my voice as to keep it “bloggy”

3. I’m only recommending things that I’ve actually used, or that actually work. No snake oil here.

4. I’m adding a very personal touch to every blog entry. That means a custom recommendation graphic and I will be adding a custom video to each blog entry as well coming next week. You can view a sample of how one of these videos will look here in this question.

I hope you enjoy the site and maybe even find it inspiring. As always, contact me anytime (contact info on right).

Oh yeah, and do you have a question for the blogger? Ask away!

Andy Beal Has 5 Must Read Success Tips For Interactive Marketing Agencies

Andy Beal writes an enourmously powerful and helpful blog entry entitled ‘Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2007′. Go read it, now. Ok, assuming you’re in the online/marketing/interactive agency business. If you’re a shoe repairman, you might not find it so intriguing. :9

andy-beal-small.jpg

One of the most common questions I am asked by marketing agencies seeking my advice – especially those that are newly-started or still relatively small – is “how do I attract new clients and grow my business?” While there are many ways to accomplish this task, depending on your resources and your target market, there are some proven strategies that any marketing firm can implement.

The five secret strategies listed in this guide are tried and trusted. I have used them to help grow one firm to $25+ million in annual revenues and another to an annual run rate of $2+ million in its first year. However, the strategies suggested below are not just confined to the companies I have worked with, they are evident in many successful agencies. Take a look at any successful marketing firm – whether it focuses on search, web design, email, viral or interactive – and you’ll likely see they’ve followed at least half the strategies I’ve listed.

I don’t want to sound like one of those overly-tanned, bright-smiled, “gurus” you see on infomercials late at night but, if you follow the strategies I’ve outlined, I’m convinced you can add at least $1 million in new revenue for your agency, over the next twelve months.

I can relate to all 5 points, and tell you that he’s dead-on. If you want to be successful, you’ll read this and follow it.

Online Marketing Tip: If It Feels Wrong, Don’t Do It

Ok, so we’ve got quite a storm brewing from a story in the Washington Post the other day that basically says that word of mouth marketing, well, read this.

The FTC issued an official opinion stating that people who endorse of a products, and who are compensated for their efforts, must disclose the nature of that relationship to their “customers”.

Now, some are already trying to tie word of mouth into Affiliate Marketing, which I think is a big, big stretch. I’ll have more of my thoughts on this here and over at ReveNews over the next few days, but I wanted to write this post to illustrate one key message.

And that is… if what you’re about to do “feels” wrong, it probably is.

This rule can be applied to anything, but in our case, online marketing more specifically, across search engine optimization, email marketing and affiliate marketing… as well as any other type of marketing you can name.

The next time you’re about to do something, think to yourself… “Does this feel wrong?”

You know what to do.

Calacanis Is My Sound Bite Hero – “SEO Is Bullshit”

Jason, man, nice work. This innocuous sound bite of information is so perfectly crafted to get attention, yet so utterly meaningless. Check out the story.

jason20C.jpg

You said… “SEO is bullshit, if you generate a web page with good content Google will rank the page properly.”

Now, everyone read this in the voice of Mr. Scott.

DIRECT HIT CAPTAIN! ALL SEO PROFESSIONALS AND BLOGGERS RETURN FIRE, PHASERS SET TO KILL!

Good work man, seriously, I’m impressed.