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Search Engine Optimization Tips, Tricks & Secrets

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

If you’re going to talk about the secrets of successful search engine optimization (seo), then you’re going to want to talk with the leading expert in the industry, and that is Wil Reynolds, CEO of Seer Interactive.

This podcast interview with Wil will give you the insider knowledge of how the SEO business works, and will put you on a path to getting your website listed higher on Google, which will bring you more leads, sales and publicity.

Listen to the podcast with Wil here.

Enjoy this podcast with Wil Reynolds, who owns Seer Interactive, a search engine marketing firm. Wil gives out his tips and tricks for doing good SEO, as well as some advice for small businesses who need to choose a SEO firm.

About Wil

Over the past nine years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies that included Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA (to name a few). Although the internet bubble burst, Wil’s passion for web marketing has always been strong. Wil founded SEER Interactive, a Philadelphia-based SEO firm in 2002.

Search Engine Marketing Comes To The Discount Rack

Search is getting so big, even Sam’s Club wants in on the action?

Apparently it’s not enough to sell pallets of Cheez Wiz and fried mozzarella sticks at deep discount rates. Now, when you visit Sam’s Club, you can get your 80-pack of tube socks… AND…

Get your website search engine optimized at the same time! How awesome is that!!!

Word of advice… you get what you pay for. Choose a search firm that actually has a reputation and doesn’t also want to sell you discounted ho-ho’s at the same time.

I’m not sure I understand the thinking here. Why move into selling services? I realize they are partnering with an outside firm to get it done, but at what point as a business do you have to stop and say, “Let’s just be good at what we do, and not try to sell everything to everyone?”

When I think of Sam’s Club, I think of discounts and bulk. I do not get the same feeling when shopping for a SEO firm.

Google Universal Search Ramping Up To Go Mainstream?

I’m a big believer in Google Universal Search, the video piece of it at least. Heck, I directed and wrote a video commercial for it. That’s me “the boss” in the beginning.

I’ve even helped build an entire business model around it.

So I’m constantly monitoring the Google looking for indications that it’s finally going to roll out on a full-scale. Why it’s taking so long, I’m not sure. I guess more testing. But when it does go into 100% mode, it’s going to blow the doors off the search industry, particularly online video.

Get your cameras ready is all I have to say.

Today I got some good indications that we’re getting close to that day.

Sometimes I use Google to find blog posts on my blog. So today I was looking for an old post so I typed in “kukral utterz“. Here’s what I found. See one of my videos showing up in the organic results?

I get the same thing when I do “kukral wendy“, or “kukral shoemoney“. And on and on.

Interestingly enough, however, if I just type in “kukral blog”, no video shows up. So what I’m thinking is happening is Google is somehow testing it out on “non popular” search phrases.

But who knows? I can’t wait for it to launch. Have you had any experiences with Google Universal Search? Any insights?

How Do I Find & Hire A Search Engine Firm?

Todd has a wonderful list of “things” to look for when you’re searching for a search engine firm for your business.

Disclaimer: I am a partner with a top 20 USA search firm who let me offer free traffic and keyword reports. Click here for your free report.

Do your homework when searching for an SEO company. Don’t shop on price…shop on return on your dollar invested. Here are some questions to ask when doing your research.

1. What type of techniques do you use to achieve rankings?
2. What type of risk is involved with this method?
3. What will happened if our relationship is dissolved?
4. Can you show me examples of past work?
5. What was the client’s ROI?
6. What type of volume increase in traffic is reasonable to expect?
7. How long until I start to see results?
8. What would you expect from OUR end to aid your work?
9. What were some of your top search ranking achievements?
10. Do you offer any other internet marketing services to supplement your SEO offerings?

Look for good return on your dollar, and a company that understands business, marketing, technology, and the internet extensively. There are A LOT of different level SEO’s out there at this point. The biggest companies AREN’T ALWAYS best for the buck, but there is much less risk associated with your investment. Research and find a company that you are comfortable with. If this didn’t help you, here are a whole bunch more questions to ask your potential SEO companies, and what to look for in an SEO company.

Why Do My Search Engine Rankings Vary From Search Engine To Search Engine?

Ever wonder how your blog or website ranks on different search engines? Ever wonder why there is a difference?

I recently noticed a lot of traffic coming in from MSN.com, so I investigated further and noticed I was doing quite well on terms that I had never really spent any time optimizing for.

Case in point, I recently discovered that JimKukral.com shows up as…

msn_consulting.jpg

#2 result in MSN.com for “online consulting“.

I’m also #5 for “online consulting services“.

And #3 for “online marketing consulting services“.

Each of those searches is bringing back close to a 2 million result average. Not too shabby, right?

Ok, so let’s go over to Google and see where I am for the same key phrases, and let’s see how different the results are. You would think that they’d be way off, especially since Google has a much bigger database of indexed sites. But alas, it wasn’t that far off.

google_consult.jpg

Online Marketing Consulting Services = #5 listing (out of 82 million results). Wow, that’s great, and only 2 spots lower than the MSN listing.

Online Consulting = #13 on second page (out of 138 million results).

Online Consulting Services = #4 result (111 million results total).

I didn’t even look to see how Yahoo! fit into this mix. Perhaps in a future entry.

The bottom line is, if you write good quality content and work with a reputable search engine marketing firm, you’re going to start seeing consistent results from your blog or website, across all the big search engines.

Why Don’t Businesses Invest In Search Engine Optimization?

Riddle me this. Why doesn’t a company like American Greetings have search engine optimized websites? Case in point, take a look on Google for “party invitations“. The AG site comes up as a result on page two, halfway down (go figure eh?). And upon further inspection, there’s not even a well written title tag on the result page that showed up… or on ANY of the pages on the rest of the site.

You gotta love it. Go to the birthday invitations page. Title tag: AmericanGreetings.com. Go to any other page in the “invites” section, same thing.

agscreen.jpg

Curiously, however, if you go to the ecards section, you see some title tags appearing. Yet, if you continue around to other parts of the site, you’ll see that probably only 10% of AmericanGreetings.com is actually optimized.

So what does this mean? Does it mean that a big company like AG is simply slacking? Does it mean that they know something we don’t? Their rankings certainly don’t show that to me they even care about it.

What bothers me the most about this is that even a big company like American Greetings probably doesn’t feel they need to hire an seo firm because they A.) Think they don’t need it, or B.) Think it’s a waste of time, or a combination of those things.

What A Waste!

What they aren’t realizing is how much money they are leaving on the table by not optimizing their site, especially considering the huge brand name they have and amount of dollars they could be spending. Heh, they only have about 1200 backlinks pointing to them from what I can tell.

I would guess that spending 20-30k on a professional seo firm to work on just that one domain would/could increase their traffic and/or sales double or more. I’m perplexed. Anyone tell me what I”m missing?

Is SEO simply too scary for big companies to invest in?