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Videos From Seth Godin & Guy Kawasaki

You know both of these guys, right? Both are master marketing minds who have written many best-selling books, and who speak regularly to large audiences about what they know. Sure, you can buy their books online, but it’s not often that you get a chance to see them speak live. I know I never have yet.

But did you know that with the power of online video, you can watch hours and hours of video archive of them online, for free? This is good stuff.

Here’s a nice collection of Seth Godin videos and Guy Kawasaki videos. I highly suggest watching as many as you can. Lots of wonderful, free marketing advice. Enjoy!

A couple of my favorites below.

You Have Ideas, Can You Spread Them?

Seth Godin has been a major influence on my marketing. The guy gets it, on many levels. I was just reading one of my favorite sites at Robin Good’s, where he features some advice from Seth.

Can you get your ideas to spread or not? He asks.

With people having less and less time available while products, services and choices keep increasing in number, the typical choice is to ignore ordinary stuff.

People want something special. Something that stands out. Something unique.

But even more important to understand is the fact that you can’t target your potential customers by making one size fits all type of product. You need to address and talk directly to those very individuals that are actively listening for exactly what you have to offer and go after them like a laser beam. But not by bombarding them but rather by lighting up the road they were seeking to find.

Here’s a talk Seth gave at the Ted show. Definitely worth a watch if you’re in the idea business.

Shooting At The Wrong Target Means Your Marketing Will Miss

260benedetti.jpgSeth Godin introduces me to a story from the Washington Post that I had not yet heard. From Seth’s blog…

[World-class violinist plays for hours in a subway station, almost no one stops to listen]. The experiment just proved what we already know about context, permission and worldview. If your worldview is that music in the subway isn’t worth your time, you’re not going to notice when the music is better than usual (or when a famous violinist is playing). It doesn’t match the story you tell yourself, so you ignore it. Without permission to get through to you, the marketer/violinist is invisible.

If you didn’t read the story, a “world-class” violinist played in the subway and nobody noticed. Seth’s argument makes sense, except for one flaw in the experiment that devalues the analysis, and that is…

The majority of Americans (especially those in a hurry in a subway) don’t know the difference between a hack violinist and a virtuoso. They simply don’t have the “culture” that many Europeans have.

Put an Anna Nichole impersonater next to the real Anna Nichole and we’d be able to tell you which one was real or not.

Seriously, have you watched TV here in the USA? It’s not the BBC people. But I digress…

But I get Seth’s point, and I think it’s valid to apply it to cultural differences. Marketing is about knowing your audience and giving them what they require, and testing is a big part of that equation.

This marketing test failed from the moment it was conceived. Wrong target, wasted effort. But I get the point.

Online Marketing Videos Every Aspiring Super Marketer Needs To Watch

Mack at the Viral Garden had a great post about how he found some amazing marketing videos by some famous marketers over at Google Video.

I started searching through Google Video and found plenty of gems by speakers such as Seth Godin, Joe Jaffe, Jackie Huba, and Robert Scoble. For the other 99.9% of you that have broadband (ie, real internet), enjoy. Do yourself a favor, take a few hours out of your day or weekend, and give these guys a chance to make you smarter.

In particular, I want you to spend the 48 minutes watching Seth Godin speak to Google. Great stuff.

Lesson learned today? There are gems to be found for free on the Internets.

Here’s another great one from Jackie Huba, about Creating Customer Evangelists.

View, and upload your own, videos that can help you make money online at

Viral Marketing Works When It’s Useful & Interesting… & Easy

Seth Godin is right, as usual. Check out this fun little, yet very simple tool.

It’s viral because it’s interesting, not because it’s accurate. And it’s interesting partly because it talks about how much money you have. Sort of the new fortune telling.

So let’s review. This works because it’s easy, fun, useful, interesting… When you work on projects, do you strive for those things? If not, are you sure you’re on the right track?