Small Business Trends | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Small Business Trends"

Presentation: Beyond The Website – Using Social Media & More

I just finished putting my latest presentation online entitled “Beyond The Website – How your business should be using “the whole web” for more sales, leads & publicity”. You can view it below from Google video or click here to watch it on my site at a bigger size.

Here’s what you will learn:

  • Why we use the Internet, past, present and the future
  • How to go “beyond the website” and how a complete strategy is the best practice
  • Defining and reaching goals of more sales, more leads and more publicity
  • The tools of the trade in use today. How they work and more importantly, “why” they work
  • Demographics of today’s online customer & social media user
  • How marketing & sales function together online
  • The expectations of today’s online customer/browser

Do You Know How To Make An Amazing “About” Page?

My Cleveland friend Anita Campbell, who is also the super small business guru over at SMBtrends.com, recently interviewed me for a piece she was writing about “About pages” for INC Magazine. The finished piece went live today on the Internet at INC.com. entitled ‘About Your Website’s “About” Page‘.

So, Do You Know The Keys To A Good About Page?

inc.jpg

The “About” page — also known as the “About Us” page — is one of the most clicked-on webpages on a business website. It’s right up there after the home page. Yet some website owners pass up opportunities to write killer About pages that will help sell services and products, and turn one-time visitors into newsletter subscribers or regular readers.

It’s a good piece, on a topic that I think a lot of people don’t really consider when building their websites and now blogs.

Gotta love the direct link from Inc.com to my blog too eh? :)