Social Media Training | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Social Media Training"

Social Profit Formula

I’ve known Don Crowther for years and years now. I’ve personally sat with him many times and picked his brain. After I do, I literally have to run back to my hotel room and brain dump what he said to me because it’s THAT valuable.

This new thing he has is the real deal. I personally guarantee that you find Don’s formula powerful and well, actionable. The truth is that it’s the people like Don who teach all of us how to do these things in a way that’s not sleezy or fake.

Go check it out, watch the video. If you decide to order, get the bonuses (listed below). If not, at least you get a ton of free information from the video.

You will not only learn a lot from Don but he offers the best GUARANTEE I have ever seen. $5,000 check for you if you fail to make money with this system…check out the video to learn all about it.

Bonus Module 7
How to Make a living as a Social Media Consultant (this is the hottest job market and we explain in step by step instructions how to make a living even with no previous Social Media knowledge)

Bonus Module 8
How to be a Super Affiliate using Social Media
A complete step by step module that gives every detail on keeping customers while sending them offer after offer that convert. This will be a true business that is the first step for many on making money in the online world.

Using Social Media For Business Doesn’t Make You An Asshole

3522442093_68f5cd9e9f_mDid you ever read Steven King’s book “The Stand”? The premise is that disease kills most everyone on the planet and all that is left is the good guys and the bad guys. The good guys want to live peacefully and the bad guys want to use the opportunity to rule the world. Battle ensues.

Well, that scenario is happening now as we propel into the early adolescence of social media. On one side we have the “relationship builders” or “purists”. These are the people that believe that there is tremendous value in “what am I doing?” and connecting with and engaging as many people as humanly possible. They believe that business is ALL about two-way relationships and aren’t interested in putting an ROI on those interactions.

On the other side we have the marketers or “social media users” who see social media tools as opportunities to reach more customers. These people don’t use social media to have more friends, rather, they specifically want to use these tools to get the word out and create some type of ROI for their businesses.

And then of course we have the hybrid people in the middle who do both.

Neither side is wrong, or in my opinion, evil or good. They’re just different. However, that judgment is not shared by all. The relationship builders, most of them, view us marketers as evil while on the other hand, the marketers could care less how the relationship builders use social media. Not fair? Not at all, but reality.

This needs to be said in bold.

Using social media for business doesn’t make you an asshole.

Or evil. Or a liar. Or a cheat.

The vast majority of marketers aren’t assholes. Yet somehow, a small contingent of the population thinks that way. Proper marketing is about making something attractive to a consumer through words, emotion, video, etc… Not telling lies and getting people to buy a shit product or service they don’t need. Quit lumping good marketing in with that, you know better.

Back to social media usage. Yes, relationships do matter. Yes, business is relationships. The purist argument makes a heckuva lot of sense, yes. Us marketers get it. We believe it too. We just have a widely different point of view on it.

We’re trained to look for the ROI in ANY function. That is how our brains work. With social media, we look at the calculation of time spent vs. sales/leads/publicity and we make a conclusion in our heads that we either are gaining or losing that battle.

Now, the other day I wrote a post talking about some of my thoughts on social media that mimic this one. Because of that post and some Twitter bantering, I really cheezed off an associate of mine who probably thinks I’m the biggest a-hole ever now. Unfortunate because I really like this person as they are very smart and fun and I wish to continue to associate with them. But the reality is that I can’t change my feelings on this matter as much as he won’t change his. We’re at an impasse. One that I believe is not such a big deal, while from his perspective, it makes him feel dirty, as much as I disagree.

The moral of this story is. However you use social media, that’s great, good for you. There’s simply zero reason to worry about how someone else does though, and especially not put those people into some type of a-hole category because of it.

Here’s what’s going to happen at some point, however. At some point a relationship builder is going to realize what everyone does. That these tools are fantastic for helping them promote and build a brand, and that eventually, at some point, inevitably, there is going to come a time when they are finding that spending a majority of their time building relationships is going to hurt their growth for their business. This just happened to Dan. If you want even more on that topic, read about Mack’s Twitter engagement experiment.

Unless of course you somehow have learned to make money just by being someone’s friend. I haven’t figured that one out yet.

Social media relationship building WILL help your business, sure. It’s just not going to be anywhere near the top of the list as to why your business was successful. If your goal is to build a better bottom line, there’s simply no argument to this statement. If your goal isn’t to improve your bottom line, everything I just said is not-applicable and bullshit.

But remember that the next time you use social media to promote anything. As I’ve always said, “everyone’s a social media purist until they have something of their own to promote.”

Now get off my lawn you kids! haha. For even more great similar stuff, check out Nathan Hangen’s “Social Media Is A Virus” post.

Real Women Do Social Media – Giveaway!

Real Women Do Social Media - The Program & The Revolution in Social Media for Women Entrepeneurs

Ladies… do you do social media? Now’s your chance! My good friend, and super-smart and awesome person, Lena West has just released her new course for women called “Real Women Do Social Media“. Essentially, it’s a program for women to learn the in’s and outs of social media. Here’s some info about it.

Thus starts yet another year of hearing about social media. It works. It doesn’t. Don’t do this. Do that. Never do THAT! Always do THIS! At this point, you’re not even concerned with what other people are doing; you’d like to figure out what you need to do about social media — and more importantly, what you can safely ignore!

And, this year comes on the heels of last year, which found you in the same situation – feeling damned if you do and damned if you don’t. This isn’t a just rock and a hard place, this is Gibraltar and Stonehenge.

It’s not for lack of trying though. You go to conferences, seminars and workshops. You diligently take notes, but when you get back to the office, those detailed notes may as well be written in Greek (unless, of course, you can read Greek, and in that case, some other language you can’t read). There’s work to do, gym memberships to make good on and family to care for. Who the HECK has time for social media anyway?!?!

For something that’s supposed to be such fun, it sure seems like a complete and utter downer. You can’t imagine why in the world you would want to spend time “getting your feet wet” with Facebook, when there are little feet in your house that need to be washed!

And, while you’re not prone to violence, if one more 26-year-old gadget-guy gives you the why-don’t-you-just-set-up-an-account-it’s-free-and-everyone-is-doing-it-go-ahead-jump-right-in look, you’ll… well, you get the picture.

Here’s the best part. I’ve got a free seat for you to win. Leave a comment on this blog and make a Tweet about it using the hastag #RWDSM and my name. I’ll pick a winner on Feb 26th.

Listening Is The Key To Social Media ROI

Listening… It’s the first step really. Even if you’re only dipping your pinky toe into the social media waters, at the very least, you need to listen first. If you don’t listen… how do you know what people are saying about you? You can’t. And guess what? They are talking about you…

I had the chance to interview Dan Neely, Founder and Chief Executive Officer of Networkedinsights.com. Dan’s company makes a product called Social Sense, which is a listening platform…

SocialSense improves your aim by giving you customer-driven insights. We help you answer questions about the who, what, where, when, and how so you can make better decisions. SocialSense mines the social web, uncovering and discovering insights that can be used and acted upon by marketers and advertisers.

Dan and I talked about the business of social media “listening” and about how businesses are afraid to jump into the social media scene. We also talked about how small businesses should be monitoring the social media landscape, and how to generate a return on investment from the data gathered.

If you’d like to test out Dan’s software. Contact them and drop my name.

Social Media and Online Marketing Workshop (Cleveland)

Will you be in Cleveland on June 3rd? Join me and Lewis Howes in this exclusive 2-hour social media and online marketing workshop event. (10 spots left at the time of my posting this).

Me and Lewis, and you, all in a room together showing you, not telling, SHOWING YOU how to be a social media master. Not theories… real examples and instructions.

Social Media and Online Marketing Workshop (Cleveland)

lewisdesk

Join Cleveland native, Award Winning Blogger and ultimate Business Web Coach, Jim Kukral and myself as we walk you through a two hour training workshop to help you increase your business profits through social media and online marketing. This event will be in the morning before the Cleveland Business Networking Event at Rock Bottom on June 3rd.
During this workshop we will teach you:

* How to get started with online networking sites like LinkedIn, Facebook, and Twitter
* How to utilize these sites to find your target audience
* How to generate quality leads
* How to monetize your online efforts
* How to build a following of raving fans for your product or service
* How to save and manage time with advanced online tools
* How to build a positive brand image online
* How to create an online plan and maximize your time

Book now before it’s gone!

Can I Use Social Media Marketing To Generate A Return On Investment?

Over at my coaching site, TheBizWebCoach.com ($1.00 Trial), I’m constantly interviewing the movers and shakers and experts in the online marketing world. Here’s another interview you will enjoy. Please leave a comment.

Justin Levy knows social media marketing. He’s been using it to create leads and sales for his businesses for years now, and he’s willing to share his secrets with you, if you’re ready to listen.

Please enjoy this podcast where Justin and I talk about specific examples of how businesses are using social media to market themselves and to generate a return on investment.

Listen to the podcast with Justin here.

The Biz Web Coach wanted to find out more about how businesses use social media to market themselves. Justin Levy runs a restaurant near Boston and promotes it primarily through social media marketing. Find out how by listening to the podcast.

About Justin R. Levy

Justin began his career in the restaurant industry at the age of 15 when he began cleaning tables at Paisano’s Restaurant in Southampton, MA. He quickly moved through the ranks and learned every aspect of the restaurant under the mentorship of owner and successful restaurateur Constantine Sierros.

After moving away to college, Justin left the restaurant business while focusing on his studies and involvement with various philanthropic ventures. Following college, he became back involved with the restaurant industry working with Chili’s in Simsbury, CT. Justin also took on website development for Joe and began helping his friend learn how to market the restaurant to help it become as successful as both had envisioned.

Justin now focuses on rapidly exposing Caminito through organizations, affiliates, networking opportunities and events. Levy has taken the quality that Gionfriddo has created and now is introducing the Northeast to it.

Presentation: Beyond The Website – Using Social Media & More

I just finished putting my latest presentation online entitled “Beyond The Website – How your business should be using “the whole web” for more sales, leads & publicity”. You can view it below from Google video or click here to watch it on my site at a bigger size.

Here’s what you will learn:

  • Why we use the Internet, past, present and the future
  • How to go “beyond the website” and how a complete strategy is the best practice
  • Defining and reaching goals of more sales, more leads and more publicity
  • The tools of the trade in use today. How they work and more importantly, “why” they work
  • Demographics of today’s online customer & social media user
  • How marketing & sales function together online
  • The expectations of today’s online customer/browser

You’re Going To Spend A Lot Of Money On Social Media Strategy In 2009

Well, that’s what they are all saying at least. See below for some stats and trends on social media in 2009.

But let’s do our own study. So I ask you, the small business owner. Are you going to spend a lot of money to learn how to do social media in 2009? If not, why?

I know I get calls daily from businesses that need to figure it out. Which is why I offer coaching and training on how to do it.

Mediapost.com

Marketers are directing their 2009 budgets toward content, custom media and social media initiatives, according to a new study from online marketing resource and vendor-matching tool Junta42. More than half–56%–of marketing and publishing decision-makers plan to increase their content marketing spending next year, Junta42 found after surveying its community of corporate marketers and publishing/agency professionals. What’s more, a full 31% expressed their intention to increase spending on content significantly, while 25% said they planned to increase it slightly.

Here are some trends from some top “gurus”.

Social Media Training For Agencies & Corporations

Face it. If you’re a PR or advertising agency, or corporation or anything like that, the time has finally come for you to learn about all this social media stuff.

Sigh, I know, I know. You thought maybe it would go away. You thought maybe your clients would stop asking you about it or your boss would forget that you were supposed to research it. The truth is that social media is here to stay and right now, with this poor economy, there is simply not a better way to not spend money than to market with social media.

Yes, I said “not spend” money. Because that’s what social media can do for businesses. It’s a way around buying those television ads that keep going up in price but bring less results. It’s another, better option to those magazine ads that are great for branding, but bring poor results.

I get 2-3 calls every single day from people asking about how they learn more about social media. Either from public relations agencies or executives at corporations looking for guidance.

Are you a PR or advertising agency?
Are your clients asking you how they should use things like Twitter, Facebook and Friendfeed and you don’t know what to tell them?

Never let a client leave you because you couldn’t serve their needs! Now’s the time to educate your team and form a social media plan you can sell to your clients that works. Read more.

Are you a corporation in need of a social media trainer?
Now’s the time to educate your team and form a social media plan that can generate more leads, sales and publicity for your business.

Your team can do it, and do it well… If they have the right road map to success and the knowledge and tools they need to get the job done. Read more.