Spam | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Spam"

What’s Worse? Spam Or Telemarketers?

95% of ALL email sent in 2007 was spam, or so says the spam-experts.

There was a time–2004 to be precise–when spam “only” consumed 70 percent of all e-mail. Those were the good old days. Today, as Barracuda Networks’ annual spam report shows, upwards of 95 percent of all e-mail is spam. In 2001, the number was 5 percent.

Here’s the killer stat though. Bold is mine.

It has come to the point that, as a separate Barracuda survey of 261 business professionals shows, we increasingly prefer telemarketing to e-mail spam.

You know? I tend to agree. Email spam is manageable if you use the right stuff to catch it. Although, there’s nothing more annoying than getting a phone call during dinner from a predatory lender.

What’s your take? Spam or telemarketing?

Google Smacksdown Squidoo – It’s About Time

Looks like Seth Godin’s Squidoo (also known as spam tool) has taken the big bad smackdown from Google. Techcrunch reports, as found from Jason Calacanis in Twitter just a bit ago.

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So this has always been my big question. Would, or could, Google go ahead and smack down a big site like this, and do it publicly, AND get away with it? I’ve always taken the idea that yes they would and could.

Look, if you really look at Google’s plan, they MUST have highly-relevant content to appease their users and the billions of dollars of ads that flow through. It makes 100 percent sense to me that Google would do this. Squidoo was/is being gamed. There is simply no way they could continue to let that happen.

A couple of reports across the net suggest that Seth Godin’s Squidoo is being penalized by Google, most likely due to spam on Squidoo pages.

The reports indicate that some Squidoo pages have seen a 75% drop in traffic, and in other cases have either been removed from high ranking positions on Google, or removed all together.

The service, described last year by Michael Arrington as being Godin’s Purple Albatross, has long been a favorite of black-hat SEO’s looking to drive traffic and gain Google juice for their sites. In more recent times the spam issue has been highlighted by Jason Calacanis, who has written multiple posts on the subject.

Squidoo has recently responded to the issue, however given Google’s crackdown it would appear that Squidoo’s response may be a case of too little, too late. Anyone remotely involved with, or following the SEO community for the last 12-18 months would have been fully aware of the issue (or as some see it, the potential), so if Google is punishing or removing Squidoo pages, Squidoo has no one other than themselves to blame for the situation. Squidoo may also now be on borrowed time; being removed from Google or penalized by Google kills traffic, and Squidoo as a content creator would rely heavily on traffic from Google.

Isn’t It About Time To For Google To Clean Up All The Spam They Enable?

moses.jpgSo a new report says that 75% of Blogspot.com blogs are spam. Google owns Blogger.com, which powers all Blogspot.com blogs. From MicroPersuasion.com…

Google better tighten up its system or the entire Blogger platform will tank from a lack of trust. According to a new Microsoft Research study, Blogspot – the free platform tied to Blogger – is among the top doorway domains for spam. Some 74% of Blogspot blogs are used as splogs.

You can view the horribly unreadable study here in pdf form if you like to make your brain hurt. Personally, I save killing my brain cells for better things like Harp and Chivas (lots of ice).

You have to wonder how long Google is going to let this continue. I don’t think they can for very much longer. I expect a big-time clean up and change of policy for all Blogspot.com blogs soon. How can they not?

On a similar note, Search Engine Roundtable has the same story, but with additional data pulled from the report, more about domains.

Other findings of this research showed the spam percentages for Top-Level Domains (TLDs):

68% of .info TLDs are spam
53% of .biz TLDs are spam
12% of .net TLDs are spam
11% of .org TLDs are spam
4.1% of .com TLDs are spam

Geez, 68% of .info domains are spam? I’ve never bought one of those, and by golly, after reading that, I never will either.

When is the flood gonna come and wash away the spam? Or will the seas stay parted forever? Sam, lob to you.

How to Monetize Your Blog – The Entrepreneur Magazine eBiz Show

I had the pleasure of appearing on the air with Chris Malta and Robin Cowie of the Entrepreneur Magazine eBiz Show the other day. We talked about how to monetize you blog. The show was broken up into three segments, which can be listened to here.

Segment 1 – Mp3 or read transcript.
Segment 2 – Mp3 or read transcript.
Segment 3 – Mp3 or read transcript.

Blogging is one of the biggest trends on the internet right now, but a blog can do more than give you an online voice. It can also generate significant revenue for your ebusiness. Joining us today is Jim Kukral, founder of BlogKits.com, to share different ways you can turn your blog into a serious income stream.

It was a huge honor to be on this show for so many reasons. First off, Chris Malta (CEO) and Robin Cowie (President) of Worldwide Brands are amazingly smart people who I admire. Secondly, I am an avid read of Entrepreneur magazine.

If you haven’t heard of WorldwideBrands.com, it’s The Internet’s recognized leader in EBiz Product Sourcing. They connect online sellers with highly qualified wholesale suppliers. They have a great product that I need to blog about soon as well.

I’m An Online Marketing Snob, Because I Care, Do You?

Barry Parr of Jupiter Research says it loud and clear. “Our research shows that consumers see social news sites as less trustworthy than news media or portal sites — by a fairly wide margin.” Source.

Let’s backtrack. I am an online marketing snob. Anything that helps “game the system” is in direct conflict with my prime directive of working to keep online marketing as a legitimate business in the minds of the “outside world”. Why? Because I care. I work in this business and I’m sick and tired of seeing the scammers drag our brand into the mud.

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Today I’m refocusing on Digg, or any other social networking site. Amy Gahran, over at The Right Conversation gets into it with a piece about social network spam. In her article she points to Naill Kennedy who “diggs” even deeper to outline the entire mystery.

Here’s a summary: People have figured out a way to get exposure on social media sites like Digg in order to push bogus content/sites that make them money either by CPA (cost per action/sale) or CPC (cost per click).

Naill’s conclusion (dead on):

I believe social media accounts are currently available for rent or for sale, rewarding active users with paid placements or account resells in much the same way as a World of Warcraft character might be resold on eBay. Social media sites and search engines need to stay on top of this new form of content creation, continually analyzing data and scrubbing out the dirt. Sites overrun with web spam quickly lose their utility and might be banned from search engines.

Social media sites continue to change the way we interact with data but expect more activity and content shaping in the future from marketers targeting the social media space for a quick link injection.

So, what are we gonna do about it? Education is the key, so keep blogging the positive fight.