Success | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Success"

Be Yourself, Success Will Come

It’s Halloween. Time to put on your ghoulish costumes and masks and pretend that you’re someone else (or something else) for a few hours. Who doesn’t like to do that every once in a while?

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But just remember to take the mask off tomorrow.

Too many of us try to be something we’re not, all of our lives, and in business. We spend years of effort hoping that if we could just copy someone else’s success we’d be happy. It doesn’t work.

You can’t be someone else. You can hope to emulate them, but you can’t be them. So stop trying to duplicate what they’ve done into your own plan. Get your own plan, and use the lessons those people have learned to power you to be all that you can be.

I see this all the time. Heck, I’m guilty of it. I see a successful author/speaker person who I think has it all figured out and I say to myself, “that’s what I want to be.” But that’s a trap. I can’t be that person. I can’t emulate their success. I can only be myself, and trying too hard to move down that path traps me into a plan that isn’t my true path.

We all struggle with this. Look around in the “making money online” arena. So many people want to be John Chow, or Shoemoney, or Zac Johnson. So they go out and try to duplicate their path. Sure, you can put tactics in place that will help you get there, but you’re never going to be them. You have to be you. Build your own brand. Focus on what you know. Don’t go out and try to be someone who you are not.

It won’t work. Find your true path. It will come to you. It can take years, but it will come. The mask will wear thin eventually.

Look Your Best For Success

One of my first job interviews out of college was with a new Internet company. Mind you, this was the dawn of the Internet back in 1995-ish. I remember walking into the interview in my best suit and portfolio ready to go, just as I had done on many other interviews with “traditional” businesses. I walk in, and the first thing my future boss says to me is “What’s with the suit?”.

Flash forward almost 15-years and I can tell you that I still make an attempt to look my best when I go on a sales call or to a speaking gig (I work for myself, I don’t interview anymore). It doesn’t matter where I’m speaking. I always try to look the best in the room. Why? Because it means something.

Results from a recent survey of more than 500 HR professionals – commissioned by Gillette(R) [PG] and conducted by Harris Interactive(R) – indicate that 84% of HR professionals agree that well-groomed employees climb the corporate ladder faster than those who are not well-groomed. Furthermore, when it comes to first impressions, ninety percent of HR professionals place more importance on being well-groomed than even a firm handshake.

I didn’t make this stuff up. I can tell you from experience that it is true. I remember this guy who wanted to work for me who showed up looking like he just rolled out of bed. I guess he thought since he was applying to work for an “Internet” company that we’d be all cool with that. The truth is we were running a real business with customers who weren’t going to accept a guy with “bed-head” walking into their office… Internet or not.


So check this out. Gillette has launched the Gillette Career Advantage on On that site, job seekers and professionals looking to get ahead can review expert advice from Mark Jeffries and GQ style correspondent, Brett Fahlgren. Or take the Gillette Career Quiz and view the Hire Guide to see what HR professionals really think.

Also check out the Gillette Resource Center for the tools, information and advice needed to rise above the competition in today’s market.

Don’t be fooled. Appearance matters. You’re not “too cool” to dress up and look put together. Your career may depend on it.


Your Fear Makes You Fail, Get Motivated

I like motivating people. I’m no Tony Robbins, but when I get on stage or in a room of people I really enjoy getting people revved up and inspired to be successful.

So I decided to have a guy on the Daily Flip by the name of Noah St. John. from He’s a motivational guy that helps people get their foot off the brake and lose the fear holding them back.

We talked about a bunch of topics, like fear of success and motivational tips and “secrets”. Also about how to reduce stress and a bunch of other things. This podcast should motivate you, please enjoy!

Oh, and feel free to leave a comment and let me know what you thought of the podcast and how you’ve overcome your fears.


Audio: Do You Have A Losing Mentality?

So that’s the question you need to ask yourself. Are you a loser? Of course you’re not. But maybe you have a secret losing mentality that you don’t realize… a mentality that is keeping you from succeeding?

Look, I’m a Cleveland sports fan. I know losing. Nobody knows it better than us/me. But… what I’ve learned from being a Cleveland sports fan is very important. Listen to the short audio below to find out what I’ve learned about losing.

P.S. This is for you Jangro (Boston fan). I may have lost, again, but at least I have “character”. :)


Success – You Want It? Take It!

Success is achieved by working hard, knowing what you want…. and then taking it!

Too many people think that successful people just get lucky. Wrong. They work very, very hard to get what they want, and they reap the rewards. If you want to be successful, you’re going to have to make it happen. You’re going to have to take it. Watch the video below for more of my thoughts on this topic.

Success today! Or not. It’s your choice.

How Does Jim Kukral Make Money? I Create Opportunities!

I get asked this question A LOT! Recently, I was asked this directly by Joel Comm on the Las Vegas tram ride to dinner after day 1 of the Blogworld Expo.

In my last post about how traffic is b.s., I stated that this blog has gotten me jobs, and that is part of the way I “monetize”. Yes, that’s true, but I wanted to explain that “job” doesn’t mean what you think it does.

Getting a “job” from my branding/blogging efforts is not “taking a job I hate because I have to.” I don’t take jobs to sit in a soul-sucking, fluorescent lighted, cubicle. In other words, I don’t “take” jobs… I “create” opportunities for myself.

Getting a “job” for me is…

1. Choosing an opportunity that I want to get paid for. That is fun and profitable.
2. Using my brand and expertise to create a paid consultancy or partnership that I want to do.

Far too many people “take” jobs because they think they have to. I’m here to tell you, you don’t have to take a job you don’t want. You need to create a job for yourself, and then go and get it. Here’s how.

Tip #1 – Decide What You Want
Very, very important. You must first decide what you want to do. If your dream job is to be the top banker at your local bank, you need to figure out how you’re going to do that. Now, if you don’t have the experience to get it done, you should choose a goal that is more realistic. If you don’t know what you want to do… what is going to make you happy going to work every day… then you’re never going to get what you want. I would stop right now and sit down and seriously think about this. You will get nothing you want until you realize this.

Tip #2 – Build Your Brand In Your Industry
Remember, creating an opportunity for yourself is all about selling yourself. There is probably not a better way to do this than to become the thought leader or expert in your industry by using a blog to achieve that goal. Again, if you want to be a banker, then guess what, you should probably be blogging about the world of banking and showing the world what you know, and building influence in banking circles.

Look at my friend Joel Cheezman. He blogs about online recruiting. Guess what? He sold a six-figure sponsorship to his blog just from blogging. Watch his video below.

Cheezhead Sells Out

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Tip #3 – Sell Your Brand
Now you need to tell the people who you want to work with that you are qualified. You first show them your blog and your expertise. Build your case. Show off your brand you’ve built.

Tip #4 – Tell Them What You Want
I haven’t gotten to where I am by “taking jobs” off the shelf. Once I decided what it was I wanted to do, I pitched myself to people in the industry and pretty much told them what I wanted.

Example: I want to build a new division of your company, and here’s why I can do it, and here’s the reasons why you should do it, and here’s how it’s going to be successful. I’ve already shown you my expertise, are you interested?

What could they possibly say that could be so bad? No? Big deal. Move on to the next company.

I’ve done this many, many times. Here’s an example of how I got my job at Kowabunga! years and years ago this way.

1. I contacted the CEO and told him I wanted to pitch him and his staff about ways to make their email marketing product and website better. He knew of me through a connection so he said “sure, come on up”.

2. I drove up to Detroit and presented myself and my ideas to him and his staff. I was prepared though. I had a full presentation with all of my ideas laid out. I gave reasons for why my ideas would work. I sold myself.

3. I told the CEO what I wanted. I created a position for myself (Brand director). I pitched a salary, plus I wanted to stay in Cleveland and work remote, benefits, etc… He was either going to agree or not.

4. I got the job offer the next day.

I’ve done this multiple times, and not just for “jobs”. I’ve done this for sweetheart affiliate deals. I’ve done this for equity in companies I’ve wanted to work with. I’ve done this for consultant gigs that pay nicely.

Decide what you want, and take it. I’ve shown you how I’ve done it. It’s actually pretty easy to do. You have to change the way you think though. “Jobs” aren’t want you want. You want “opportunities”. Make one for yourself, and be happier.