Loren is right, and I knew it, and now the “dirty little secret” is out? Look, it wasn’t a secret to me. This tiny little bubble we all live in in this tiny tech world is unnoticed by the rest of the real world. Somehow there was this idea that we marketing/tech bloggers drove massive numbers.
But big deal, now everyone knows, we’re insignificant in the grand scheme of porn and Britney searches, not to mention the millions of non-tech blogs and websites that don’t know who Scoble or Winer or Godin are. They just don’t. It’s just us.
Here’s some advice. Stop worrying about traffic and start becoming a brand in your own circle/niche.
This is where the real success comes from. The ability to be one of THE guys/gals in your little bubble. You do this by participating in the bubble circle-jerk of choice. If you’re a tech blogger, you work to get your content and insights shared on Techmeme. If you’re a foodie blogger, you do the same thing on whatever foodie forum/site/blog thing you have.
Traffic is a waste of time, unless you want to sell ads. And let me tell you, you’re going to need to get to at least 1 million page views a month to even begin to start seeing any decent income from ads.
You want to be a successful blogger? Compel your readers in your little bubble with amazing and engaging insights and information. Participate and give away your knowledge to anyone who will take it, it will come back two-fold.
The real dirty little secret is that 1 out of 1000 bloggers will end up making a living from “more traffic.” Build products. Write good content. That’s how you will be successful.
Look at this list below (graphic), for this story we’re talking about right now. Look at the names in that list. I took this screen grab before I wrote this story, but in a half hour from now, my blog and name will be listed right next to all of those big name bloggers and brands.
As I said over at Mathew’s blog…
Yes, you donâ€™t get â€œtrafficâ€ from TM. What you get is influence. When your blog starts showing up next to your peers, itâ€™s branding. Has to measure direct, but it is valuable.
Traffic is great for selling ads, that’s about it. If you want influence and association… branding. Techmeme delivers the goods.
It’s pretty amazing that a one-person team with no investment money can, and has, completely kicked the butt of an established service in a matter of a year.
The full list, a day early, is posted here.
There are several conclusions to derive from this news.
1. People LOVE lists. You want attention? Make a list of a niche of something. I don’t care what it is. It could be the top 100 sites that talk about underwater basket weaving. Be the FIRST to make the definitive list of those sites and watch the links and traffic roll in. Just ask Mark from 45n5.
2. Technorati should be ashamed of themselves. It’s very sad to see them not capitalize on the traffic they’ve had for years. I mean, what have they done that is truly innovative? Nothing. I don’t think they get the blogosphere. I truly don’t. All of that data and power and they never grabbed hold. I’ve written about this with a company called Icerocket before.
I mean really. I could think of 100 ideas to launch Technorati into a hugely successful solution. Maybe they need a geek marketer over there.
My nightly Techmeme roundup found me learning about how Google ranks blogs in its blog search engine. I always thought it worked just like Technorati defaults, which is by “most current, relevancy”. But I was wrong.
According to Search Engine Roundtable…
What positive factors contribute to a blog ranking well in Google Blog Search?
How many RSS subscriptions there are to the blog,
How often people click on a link to the post in search results,
How many blogrolls the blog is in,
How many “high quality” blogrolls the blog is in,
If the blog offers visitors the chance to tag posts, whether people are tagging them,
References to the blog by sources other than blogs,
What negatives factors contribute to a blog not ranking well in Google Blog Search?
If new posts appear in short bursts or at predictable intervals,
If the content of the posts doesn’t match the content of feeds from the posts,
If the content includes a lot of spam related keywords,
If a lot of content is duplicated in multiple posts from a blog,
Whether posts are the same size, or roughly the same size,
Link distribution of the blog,
If posts primarily link to one page or site, and;
Bottom line, again, build good content and you’ll be fine. However, a few things stand out, like adding the chance to tag posts and how many rss subscribers you have. Get those subscription buttons up high and push them!
Anyone know how Icerocket does it? I’m pretty sure it’s just like Technorati? It sure seems that way.
On another topic, what are these guys waiting for (Technorati & Icerocket)? Honestly, Google is about to kick their butts, and they’re sitting around doing pretty much nothing. Consider me perplexed.
Judging by the first comment at TC (below), I can already see where this will be going. Not good for MBL.
Holy Christ, what kind of developer doesnâ€™t encrypt their login cookies? Thatâ€™s not a security hole, itâ€™s just awful programming.
Get your popcorn.
It doesn’t take much to become “uncool”. I’m telling you, one minute you can be the Fonz, and the next minute they catch you picking your nose and the Fonz becomes the dweeb. ‘Heeeeeeeeeeeeeeeeeeeeeeeeeeyyyyyyyy!, Nerd!’
I’ve got a message for the crew at MyBlogLog. In case you missed the drama, here’s a recap over at Techmeme.
Summary: Shoemoney has been messing with security flaws in MyBlogLog and posting about them. MyBlogLog got fed up and banned his account, and now the backlash against MBL is beginning to build in the form of protests and removal of the code from some popular bloggers’ sites.
I Wrote About MyBlogLog & This Scenario Earlier This Year
Over at my blog at MarketinProfs.com, I wrote ‘You Can’t Just Be Cool, You Either Are, Or You Aren’t‘.
Don Dodge wrote… “Yahoo has acquired MyBlogLog reportedly for $10 million. Does anyone stop to do the math on these things? MyBlogLog started business in July…just 6 months ago, and they have 5 employees. They reportedly serve 45,000 blogs, have 33,000 registered users, and zero revenue. Valuing startups is an inexact science for sure, but there are some guidelines. Here are a few “back of the napkin” approaches without the benefit of any due diligence or facts.”
Don certainly seems right. His argument makes a lot of sense from a financial standpoint (I guess), however, what Don is missing is one key factor that “numbers guys” can’t seem to buy into, and that is…
You can’t just be cool, you either are, or you aren’t.
MyBlogLog didn’t get acquired because of the money, it got acquired because Yahoo! knows cool when it sees it, and realized that no matter how much less $$$ they could spend on developing something similar, it would be extremely hard to reinvent cool. The challenge for Yahoo! now is to keep the cool bottled up and fresh.
The Moral Of This Story Is?
Banning Shoemoney is a big mistake, regardless if he deserved to banned or not. A mistake that could, and might just take MBL from being the Fonz and turning it into Potsie Weber.
Digg may have been the best “user driven social content website” out there, but not anymore. BumpZee, a new, innovative and unique community/tool built by Scott Jangro, is better than Digg, on may levels. In fact, BumpZee might be better than Digg, Techmeme, MyBlogLog and many others, combined.
Don’t believe it? Here’s 5 reasons why BumpZee is better, and why BumpZee will blaze a trail as a pioneer of successful web 2.0 mashups.
Note: BumpZee is currently beta testing with only one community focused on the affiliate marketing industry.
#5 Reason BumpZee Is Better Than Digg
BumpZee is more than “bumping”, Digg is not. All you can do on Digg is submit and/or “digg” stories. Sure, BumpZee does that too, called “bumps”, but that’s only a small part of the core functionality in BumpZee. In all reality, that simple functionality is about all there really is to Digg.
BumpZee is so much more. Specifically, BumpZee combines…
#4 Reason BumpZee Is Better Than Digg
BumpZee is new, so it’s not gamed, Digg is (documented). In BumpZee, the community polices itself. How? Users can not only bump entries they think are worthwhile, they are encouraged to dump ones that are not.
#3 Reason BumpZee Is Better Than Digg
BumpZee is professional, Digg is not. Since the BumpZee community is built from extraneous blogs that feed it, and because it polices itself, it is so far absent of massive amounts of unprofessional users looking to yell “lame” or “sucks” to every piece of content that isn’t about Apple or the iPhone or Bill Gates sucking “d00d”!
Instead, it maintains a useful and friendly tone and provides an helpful experience to each user. Doesn’t matter if they are participants, or just readers. They all can enjoy.
#2 Reason BumpZee Is Better Than Digg
BumpZee solves problems for the busy professional. Digg is just a time waster. When you visit BumpZee, you are able to do so many things at once, like track conversations, bump stories, learn about new blogs in your industry, meet new people, and even participate in creating your own blog listing (if you don’t have a blog of your own), and much, much more.
The ability to do so many things within one place, amongst your niche group of industry peers makes BumpZee an invaluable tool and time saving, problem solving application.
#1 Reason BumpZee Is Better Than Digg
BumpZee has widgets that are actually easy to use, easy to setup and are actually useful. Digg widgets aren’t very robust and are hard to implement, and their core usefullness can be questioned.
In fact, if you take a deeper look at the BumpZee widget page, you’ll see that there is an actual WordPress plugin design and distributed for download to anyone’s blog, as well as some easy to copy/paste code to get the widget on your blog.
Summary: BumpZee Is The Future – Mashups Will Win
You have to hand it to Scott Jangro, the creator of BumpZee. His vision has mashed up the very best pieces of social media and user generated content communities and tools, and put them all together into a fun, and extremely useful utility.
Once this launches in more verticals besides affiliate marketing, I predict it will become bigger than Digg, and faster. It’s just that good.
Go ahead, you tell me what’s better?
I didn’t think it was that big of news, but I guess the Techmeme system did! Or, more likely, they value Sam’s Costpernews.com highly, as they should. That’s probably it :)