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Category Archives for "Technorati"

Blogcritics: How To Build & Sell Your Web Business For Millions

Eric Olsen recently sold his Blogcritics.org to Technorati. Here’s a conversation I had with him about the sale. Eric is a dynamic individual who, by his own admission, failed “many times” with projects and businesses over his years on this planet.

Sounds like a serial entrepreneur, doesn’t it? This is a great reminder to all of us to keep trying and to get back up on the horse!

So now, here we find Eric with a sale of his “baby” to Technorati. We talk about the sale and about how he feels about it. Perhaps you’ve always wanted to do what Eric did? Listen to this podcast for some insight into how he did it and how you could do it too.

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I Use Technorati For One Thing Only: Brand Tracking

Today Technorati “relaunched” with a bunch of new stuff I guess. Like Allen, I’m still trying to figure out exactly what that stuff is and what problems it solves for me.

It seems they tried really hard today to explain what they’re doing, but they broke the cardinal rule of marketing. Which is…

Don’t tell me what you do, tell me how what you do solves problems for me.

Here’s how I use Technorati.

I log in and type my brand name and search for people mentioning my brand.

That’s it.

Am I missing something? Is there something else you can really do with it?

What problem does it solve for me?

And what’s with them ignoring video?

Why Does Technorati Use Google Adsense?

Does this make any sense to you? I just noticed that they are filling ad spots with Adsense ads. I mean, this one on the top in the leaderboard position makes no sense to me at all. First off, Adsense in a leaderboard converts horribly. Secondly, why aren’t they running paid ads in that spot?

Wait, I think I know why… Because the ads are completely overpriced. I got a rate card from them earlier in the year, after 3 attempts to ask for one, and I can tell you that they wanted like $50k to do a run of ads. Are you kidding me?

Look, Technorati has a new CEO, and I hope they kick things back for the better for themselves. But as of right now, I’m not sure they even have a plan? I did talk to some guy from Technorati at the Blogworld show and he assured me they have a plan…

But I’ll believe it when I see it. So I’ll continue to be disappointed and confused by their actions. How about you?

I think I need to write a post about how I would save Technorati. Although, I did that for Icerocket and nobody listened or made any of my changes.

People LOVE Lists – You Should Make One

It’s pretty amazing that a one-person team with no investment money can, and has, completely kicked the butt of an established service in a matter of a year.

techmemelb300.pngI’m talking of course about Gabe from Techmeme, who’s new “Top 100” list will in my opinion finally drive the nail in the coffin of Technorati.

The full list, a day early, is posted here.

There are several conclusions to derive from this news.

1. People LOVE lists. You want attention? Make a list of a niche of something. I don’t care what it is. It could be the top 100 sites that talk about underwater basket weaving. Be the FIRST to make the definitive list of those sites and watch the links and traffic roll in. Just ask Mark from 45n5.

2. Technorati should be ashamed of themselves. It’s very sad to see them not capitalize on the traffic they’ve had for years. I mean, what have they done that is truly innovative? Nothing. I don’t think they get the blogosphere. I truly don’t. All of that data and power and they never grabbed hold. I’ve written about this with a company called Icerocket before.

I mean really. I could think of 100 ideas to launch Technorati into a hugely successful solution. Maybe they need a geek marketer over there.

How To Get Your Blog Listed In The Washington Post?

Earlier today I wrote a piece linking to a story in WashingtonPost.com. A few hours later Jim L. from Adify emailed me letting me know that he saw my blog link in the article. Check it out below.

How? The Washington Post website uses Technorati to monitor the conversation for their content. Pretty smart.

This is important because it allows non-geeks to begin to learn how to track online conversations. Let’s face it, this report says it, that us web geeks are really in the minority. We need all the mainstream help we can get to get the word out about these tools we love so much.

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