Video Advertising | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Video Advertising"

Want Advertisers? Get Your Videos 100k Views

That’s what Jason Glickman from Tremor Media, the largest online video network tells me at the end of this podcast. I think you can do it with much less, but I believe Jason means on his network.

Tremormedia sells ads on videos by the millions and millions (in other words, not the long tail). So if you’re looking for an inside look into the online video advertising network business (non User generated content videos), this is the podcast for you.

We also talk about the IAB standards for video advertising and how as the standards become more adopted the buying will grow higher and higher. Also, should videos shot as commercials for businesses be put on the businesses websites? I bring up the fact that people want less ads in the future and Jason responds.

Finally, Jason gives some tips for video creators about how to build videos to attract advertisers.

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5 Tips To Selling Ad Sponsorships In Web Videos

So you’re making web videos and you’ve having fun doing it… but you want to start making some money from those videos, yes? Look, it’s not going to be super easy, but it IS possible to sell ad sponsorships in and around your Internet videos, if you try the techniques mentioned in the video below. I’ve been monetizing as a web publisher for years (this is what I do for a living), and making money from web videos in a sponsorship model is just like everything else.

Here are five simple tips and tricks that I have used to sell sponsorships in my videos and other places as well. The bottom line is, these techniques work. You have to start thinking like a marketer and an advertiser, and you have to be willing to do a little selling on your own. Remember, ads don’t usually sell themselves. Watch this video and learn how you can sell your own ads in your videos. Of course, watch the pre-roll ad for some inspiration. :)

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Part 1 – Top Ten Tips To Getting More Web Video Views

Everyone wants to know… How do I get more people to watch my videos? Well, here’s some answers for you. On today’s Daily Flip, I convinced video expert Jake Ludington of JakeLudington.com to give his top ten secrets to getting more views on your videos.

Whether you want more views on your blog, or on YouTube, or wherever, Jake’s tips work, and will give you the knowledge you need as a new video producer to climb your way to stardom in the world of online video. Watch this blog for Part II where Jake will give his final five tips. Subscribe to be notified!

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Jake Ludington helps over 500,000 people answer their video and audio questions every month. From detailed tutorials on complicated video editing scenarios to finding useful tools for isolated problems, Jake provides ongoing research on the best methods for making Internet delivered video.

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Web Video Advertising – How Much Does It Cost?

Daisy Whitney wrote a very nice article at WebVideoReport.com about costs associated with running video ads, or ads on video on some big sites.

She looked at ad-rates and ad options for a few sites, including the Wall Street Journal, YouTube, Metacafe, MySpace and a few others.

Summary: Get your your wallet and open wide. YouTube won’t even talk to you unless you’re going to spend $50k.

The company said on its site: “Currently you can apply to advertise directly with YouTube if you’re willing to spend a minimum of $50K and you’re interested in running a large branded campaign. This advertising option requires an authorized contract or purchase order with YouTube, and ads are served on a reservation-purchase basis, rather than the AdWords auction model.”

Other sites like MySpace will give you a lower CPM ($25), but I’m sure they also have a minimum buy.

What she didn’t cover is that you will also have other costs like someone to serve your video like Doubleclick or Eyeblaster, who usually charge anywhere from $2.00-$5.00 CPM. You also have the costs of having a web video produced, etc… No, it’s not cheap, but video works.

Great guide though. Check it out.

Online Video Ads Mean Big Bucks For You

As Beet.tv is reporting, YouTube overlay ads are beginning to appear all over the place. Want to see it in action? Try this video from Tim Carter. You’ll notice the little yellow bar in the player… that shows where the ad is going to play (if there is one, you may have to refresh as the ads don’t load every time).

Here’s a screen grab of an ad on that video.


Relevant ad for some kind of DIY network.

So why is this important to you?

If you’re not making videos yet, you should be. This is just another reason for you to get started. High-quality videos uploaded to a YouTube channel you create are going to be chosen by advertisers.

Video is wide-open. It’s like Google 5-years ago. Don’t believe me? Go to YouTube and search for any phrase, and do the same search in Google. I’ll do it for you.

I just searched for “debt”. That’s a HUGELY competitive term, right?

On YouTube, there are 5800 results for videos marked with “debt” in tags, titles and description. In Google, there are 185 MILLION results.

Which one do you think is going to be easier to climb to the top of?

A high-quality, well tagged video can get onto the first page, and sometimes the top listing on YouTube in 24-hours or less. I do it every week, for highly competitive search terms. Nobody else is doing it yet… nobody.

I’m telling you now… you’re either going to do it today, or wait until everyone else does it first, than play catch up… again. Get your video camera today and start making videos.

Jaffe Says YouTube Is Dumb, I Disagree

Joseph Jaffe on MPDailyFix (where we both blog) says YouTube be dumb. I wrote another post after disagreeing. Who’s right?

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Me said this…

YouTube didn’t do this to make money. If you look at the numbers in this, the projected revenue they can earn from this is very, very small compared to their net worth and gross revenue. Nope, this ain’t about the money.

This is about being first. And continuing to be #1.

YouTube/Google holds the world’s largest collection of advertisers in the palm of their carpal-tunneled hand. Were they going to let 100 other competitors eat away at their client list by offering something they didn’t want to offer?

The answer is no.

In a way, I’ve challenged Joseph Jaffe to a fight! :)