Video Blogging | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Video Blogging"

This Video Sucks So Bad… But It Works

Take a look at this video. It’s nothing special. A woman who sells trees and plants in her backyard posted this home made video on YouTube of her touring around her yard showing you what she has to offer.

Go ahead, just watch it. All she did was link this off of her Craigslist page.

Man, that video completely sucked right? Wrong!

I love that video. Why? Because it’s real. Because if I was in the market for a new cherry tree and had the choice between going to this woman’s backyard down the road from me and Home Depot… I’d MUCH rather go to her.

See, I’ve been saying this for years… It has NOTHING to do with the quality of the video. It doesn’t have to be scripted, or with multiple shots, or done with big fancy equipment. It just doesn’t.

I simply has to be real, and solve a problem.

Anyone can do this. Get a Flip cam (BuytheFlip.com) and point it at yourself or your products and click the record button. Then upload it to YouTube and you’re done.

Bad videos suck… In a good way.

Again, anyone can do this. You HAVE to do this. Check out my free Online Video Toolkit to learn how to make Web videos.

Thank you to Robert Crabtree for pointing me to this video and sharing his story with me.

Using Skype To Record Live Video Interviews

The other day I did a video interview with Bill Vick of XtremeRecruiting.tv.

On Skype. And it was recorded. Pretty darn neat if you ask me.

Here’s the interview.

How do you do this? You use Skype.com, which is free. Then you download a piece of software called Call Recorder from Ecamm.com. ($15). I should mention this is Mac only. Anyone know how to do this on a PC?

When you start Skype, you tell it to record the conversation and well, it does! That’s it. Pretty darn neat way of doing video interviews.

How To Use Tutorial Videos To Explain “What You Do”

One of the best things you can do in video that you can’t do in text, or even audio, is explain things. You know, like a tutorial. Guy Kawasaki has a great article about tutorials here.

This week I sat through eight hours of companies pitching themselves to a panel of experts at SXSW. It was a challenging experience because the companies had two minutes to explain what they do, and very few could. Indeed, in most cases the first question that the panelists asked was, “What exactly do you do again?” The same thing happens hundreds of thousands of times every day as people visit company websites. How many websites pass this simple test: “People can understand what the company does in two minutes or less”?

One of the video tutorials he talks about is this one below.

Here’s another tutorial video below that talks about the credit crisis.

You should watch for two reasons. 1. Because it’s a good video that explains how the USA got into this financial mess, and 2. Because it shows an effective way to explain something in visual form.

Of course, Lee over at CommonCraft.com is the master of these types of videos as well. Here’s a video on investing in what they call “plain English”.

These types of tutorial videos are an extremely effective way of getting your point across about a complex issue. Try it.

I should point out that making these types of videos is not easy. Many of them require effects that need to be done by a professional video editor or animator. It’s not going to be cheap to get this done. Contact me if you need a resource.

OnlineVideoToolkit 2.0 Is Coming, Need Your Questions

What’s the #1 question you have about creating, editing or marketing Web video? I’m asking you to tell me because I’m trying to decide how to focus the 2.0 version of OnlineVideoToolkit.com. Yep, I’m upgrading it, and it will still be free! Thousands of people have enjoyed it so far and now it’s time to help thousands more!

So, go here and ask me the question you most want to know about Web video. I’ll answer your questions live on the preview call next Friday. If you can’t make the call, don’t worry, I’ll send you the recording if you sign up.

What’s the #1 question you have about creating, editing or marketing Web video? Ask me right now.

OnlineVideoToolkit.com Is Live – Win My Flip Camera

In this world, you have to give to get back. So when I started getting about 10 emails a day asking me how I make my web videos, I had two options.

1. Create a guide about how I do it and sell it for profit. Or…
2. Create a guide about how I do it and just give the darn thing away, for free.

I choose the free route. Introducing, OnlineVideoToolkit.com. A free video guide that shows you everything I know about making web videos using inexpensive equipment. I produced about 10 videos showing you all my secrets about lighting, set design, cameras to buy, clothing tips, sound, etc… It’s all there, with more to come.

I even have a contest for the launch. Want to win my Flip camera? Watch the video below. Note: The dates have been extended on this video, you have plenty of time to enter, don’t worry about it.

I hope you enjoy it!

5 Tips To Selling Ad Sponsorships In Web Videos

So you’re making web videos and you’ve having fun doing it… but you want to start making some money from those videos, yes? Look, it’s not going to be super easy, but it IS possible to sell ad sponsorships in and around your Internet videos, if you try the techniques mentioned in the video below. I’ve been monetizing as a web publisher for years (this is what I do for a living), and making money from web videos in a sponsorship model is just like everything else.

Here are five simple tips and tricks that I have used to sell sponsorships in my videos and other places as well. The bottom line is, these techniques work. You have to start thinking like a marketer and an advertiser, and you have to be willing to do a little selling on your own. Remember, ads don’t usually sell themselves. Watch this video and learn how you can sell your own ads in your videos. Of course, watch the pre-roll ad for some inspiration. :)

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Part II – Tips To Promoting Your Videos

In part one of this series, we got five amazing tips on how to promote your videos from video expert Jake Ludington of JakeLudington.com. Part two, below, is the final five tips to promoting your videos on YouTube and beyond.

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Jake Ludington helps over 500,000 people answer their video and audio questions every month. From detailed tutorials on complicated video editing scenarios to finding useful tools for isolated problems, Jake provides ongoing research on the best methods for making Internet delivered video.

Also watch at:
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Part 1 – Top Ten Tips To Getting More Web Video Views

Everyone wants to know… How do I get more people to watch my videos? Well, here’s some answers for you. On today’s Daily Flip, I convinced video expert Jake Ludington of JakeLudington.com to give his top ten secrets to getting more views on your videos.

Whether you want more views on your blog, or on YouTube, or wherever, Jake’s tips work, and will give you the knowledge you need as a new video producer to climb your way to stardom in the world of online video. Watch this blog for Part II where Jake will give his final five tips. Subscribe to be notified!

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Jake Ludington helps over 500,000 people answer their video and audio questions every month. From detailed tutorials on complicated video editing scenarios to finding useful tools for isolated problems, Jake provides ongoing research on the best methods for making Internet delivered video.

Also watch at:
YouTube, Metacafe, DailyMotion, Blip.tv and Veoh

Video Blogging Tips From Steve Garfield

Ready to learn how to start video blogging? Want some tips and tricks for your new vlogging efforts? I interviewed Steve Garfield, a video blogging entrepreneur and online video mastermind who gives some excellent advice for you on how to start your new video blog.

By the way, did you know that Steve is really awesome?

YouTube link: How To Be A Good Video Blogger?.

Also watch at:
YouTube, Yahoo, Metacafe, Google, Revver, DailyMotion, Blip.tv and Veoh

TheDailyFlip.com is a web show about online marketing and being an entrepreneur. Jim Kukral is an award-winning and long-time blogger, as well as speaker, writer, online marketer and web entrepreneur. You can read more about Jim Kukral here.

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