Video Marketing | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 2

Category Archives for "Video Marketing"

OnlineVideoToolkit.com Is Live – Win My Flip Camera

In this world, you have to give to get back. So when I started getting about 10 emails a day asking me how I make my web videos, I had two options.

1. Create a guide about how I do it and sell it for profit. Or…
2. Create a guide about how I do it and just give the darn thing away, for free.

I choose the free route. Introducing, OnlineVideoToolkit.com. A free video guide that shows you everything I know about making web videos using inexpensive equipment. I produced about 10 videos showing you all my secrets about lighting, set design, cameras to buy, clothing tips, sound, etc… It’s all there, with more to come.

I even have a contest for the launch. Want to win my Flip camera? Watch the video below. Note: The dates have been extended on this video, you have plenty of time to enter, don’t worry about it.

I hope you enjoy it!

5 Tips To Selling Ad Sponsorships In Web Videos

So you’re making web videos and you’ve having fun doing it… but you want to start making some money from those videos, yes? Look, it’s not going to be super easy, but it IS possible to sell ad sponsorships in and around your Internet videos, if you try the techniques mentioned in the video below. I’ve been monetizing as a web publisher for years (this is what I do for a living), and making money from web videos in a sponsorship model is just like everything else.

Here are five simple tips and tricks that I have used to sell sponsorships in my videos and other places as well. The bottom line is, these techniques work. You have to start thinking like a marketer and an advertiser, and you have to be willing to do a little selling on your own. Remember, ads don’t usually sell themselves. Watch this video and learn how you can sell your own ads in your videos. Of course, watch the pre-roll ad for some inspiration. :)

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Online Video, Quality Of Content Is Most Important

When producing online videos, remember that it’s not the quality of the video you’re producing, but rather, the quality of the content you’re producing. Your viewers care about one thing, and that is getting helpful or fun information from your videos.

Stop worrying about the equipment you need or don’t need to make good videos, and start thinking about what your viewers expect, which is good quality information, regardless of video quality. Then start making videos!

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Part II – Tips To Promoting Your Videos

In part one of this series, we got five amazing tips on how to promote your videos from video expert Jake Ludington of JakeLudington.com. Part two, below, is the final five tips to promoting your videos on YouTube and beyond.

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Jake Ludington helps over 500,000 people answer their video and audio questions every month. From detailed tutorials on complicated video editing scenarios to finding useful tools for isolated problems, Jake provides ongoing research on the best methods for making Internet delivered video.

Also watch at:
YouTube, Yahoo, Metacafe, Google, Revver, DailyMotion, Blip.tv and Veoh

Part 1 – Top Ten Tips To Getting More Web Video Views

Everyone wants to know… How do I get more people to watch my videos? Well, here’s some answers for you. On today’s Daily Flip, I convinced video expert Jake Ludington of JakeLudington.com to give his top ten secrets to getting more views on your videos.

Whether you want more views on your blog, or on YouTube, or wherever, Jake’s tips work, and will give you the knowledge you need as a new video producer to climb your way to stardom in the world of online video. Watch this blog for Part II where Jake will give his final five tips. Subscribe to be notified!

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Jake Ludington helps over 500,000 people answer their video and audio questions every month. From detailed tutorials on complicated video editing scenarios to finding useful tools for isolated problems, Jake provides ongoing research on the best methods for making Internet delivered video.

Also watch at:
YouTube, Metacafe, DailyMotion, Blip.tv and Veoh

Video Blogging Tips From Steve Garfield

Ready to learn how to start video blogging? Want some tips and tricks for your new vlogging efforts? I interviewed Steve Garfield, a video blogging entrepreneur and online video mastermind who gives some excellent advice for you on how to start your new video blog.

By the way, did you know that Steve is really awesome?

YouTube link: How To Be A Good Video Blogger?.

Also watch at:
YouTube, Yahoo, Metacafe, Google, Revver, DailyMotion, Blip.tv and Veoh

TheDailyFlip.com is a web show about online marketing and being an entrepreneur. Jim Kukral is an award-winning and long-time blogger, as well as speaker, writer, online marketer and web entrepreneur. You can read more about Jim Kukral here.

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Food Not The Only Thing Being Consumed At Lunch – Online Videos

According to the NyTimes, many workers are opting to not go out for lunch, but to instead sit in their office and watch online videos.

In cubicles across the country, lunchtime has become the new prime time, as workers click aside their spreadsheets to watch videos on YouTube, news highlights on CNN.com or other Web offerings.

The trend — part of a broader phenomenon known as video snacking — is turning into a growth business for news and media companies, which are feeding the lunch crowd more fresh content.

In some offices, workers coordinate their midday Web-watching schedules, the better to shout out punch lines to one another across rows of desks. Some people gravitate to sites where they can reliably find Webcasts of a certain length — say, a three-minute political wrap-up — to minimize both their mouse clicks and the sandwich crumbs that wind up in the keyboard.

“Go take a walk around your office” at lunchtime, said Alan Wurtzel, head of research for NBC. “Out of 20 people, I’m going to guarantee that 5 are going to be on some sort of site that is not work-related.”

This is exactly why I’m going to try and keep each new Daily Flip show to about 2 minutes or less if I can.

Here’s another tidbit I found interesting from the article. Bold is mine.

From an advertiser’s perspective, the Web is a more flexible medium than television, because technology makes it easy to monitor people’s behavior and adjust programming accordingly. Better still, marketers have found that consumers are up to 30 percent more likely to make a purchase after viewing an advertisement at lunchtime than at other times of the day.

Wow. Unless your company is blocking your YouTube eh?

YouTube Should Have Dumped Perez Hilton A Long Time Ago

So Perez Hilton is taking his videos off of YouTube after being slighted about a copyright violation. Heck, I don’t blame him. He only made about $5k from 25 million video views? I’d leave to. But that story is boring. Fine, take down your videos. Here’s his pissy YouTube video. Feh, so entertaining?

Let’s talk about his videos, because they’re crap. YouTube should have dumped them off their network a long time ago, yet, they didn’t. The question is… why?

Because YouTube is still trying to figure out what they are. On one hand they want all the juicy celebrity copyright infringed stuff, and on the other hand, they don’t. It’s time to decide GooTube.

I’ve been wanting YouTube to launch a business type channel for a long time, yet I don’t see any word about that. Where’s the love for the professionals’ Tubers?

I realize that the vast majority of your viewers want to see Britney crotch videos, but c’mon, let’s get it together, the rest of the professional world does not. It’s almost as if I feel dirty uploading video to YouTube that is somewhat professionally produced and is good quality video.

It’s time for YouTube to decide. Are you going to cater to the Perez Hilton’s of the world forever? I hope not, because I expect more. Or is it just me?

Web Video Advertising – How Much Does It Cost?

Daisy Whitney wrote a very nice article at WebVideoReport.com about costs associated with running video ads, or ads on video on some big sites.

She looked at ad-rates and ad options for a few sites, including the Wall Street Journal, YouTube, Metacafe, MySpace and a few others.

Summary: Get your your wallet and open wide. YouTube won’t even talk to you unless you’re going to spend $50k.

The company said on its site: “Currently you can apply to advertise directly with YouTube if you’re willing to spend a minimum of $50K and you’re interested in running a large branded campaign. This advertising option requires an authorized contract or purchase order with YouTube, and ads are served on a reservation-purchase basis, rather than the AdWords auction model.”

Other sites like MySpace will give you a lower CPM ($25), but I’m sure they also have a minimum buy.

What she didn’t cover is that you will also have other costs like someone to serve your video like Doubleclick or Eyeblaster, who usually charge anywhere from $2.00-$5.00 CPM. You also have the costs of having a web video produced, etc… No, it’s not cheap, but video works.

Great guide though. Check it out.