Video Search | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "Video Search"

Promiscuous Posting = Video Spamming?

I use Tubemogul to upload videos all of the web. My friend Steve coined this term on our online video podcast as promiscuous posting. Pretty clever, eh?

So is this spam? Does Google consider this spam? And should you continue to do this? Should I? What’s the long and short term strategy for me and you? I talk about it in this video. I’m very interesting in your opinions and thoughts.

Part II – Tips To Promoting Your Videos

In part one of this series, we got five amazing tips on how to promote your videos from video expert Jake Ludington of JakeLudington.com. Part two, below, is the final five tips to promoting your videos on YouTube and beyond.

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Jake Ludington helps over 500,000 people answer their video and audio questions every month. From detailed tutorials on complicated video editing scenarios to finding useful tools for isolated problems, Jake provides ongoing research on the best methods for making Internet delivered video.

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How Does YouTube Rank Videos For Organic Search?

If I knew, I’d be selling you the answer. I have done extensive research on this thought and I’ve narrowed it down to one all determining factor.

Quality of Video.

Go ahead, do a search for any competitive term on YouTube and tell me if you can figure out why they rank videos the way the do. It does not have anything to do with date uploaded, that’s for sure. Things that “may” come into play are ratings, subscriptions, comments, friends, etc…

But again, I am beginning to believe that the clear answer is the quality of the video posted. The better the quality, the higher it ranks.

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Quality means both production value and information. Although I’d put the information/relevance to the user before production quality. Take a look at this search (above) for search engine marketing. Notice that the 2nd video in this search is only 1 month old, yet somehow it makes it to the 2nd position very quickly. Now look further at the other videos on the page. You’ll notice that the 2nd video is a MUCH higher quality video.

That’s my guess.

You have the answer? Tell me please.