Viral Marketing | Unskippable - Marketing Keynote Speaker - Jim Kukral - Part 2

Category Archives for "Viral Marketing"

New York Times: Shmuly-Tube Tearing Down The Walls

Well, well, well. Shmuly made it into the New York Times, with a lead in on Techmeme today.

As Sam points out, “traditional walls between media, content and creation are crumbling all around us”. Yep, and this is further, real, proof of that.

No one would mistake the Ask a Jew guy for Lonelygirl15, but these days YouTube contributor Shmuel Tennenhaus is feeling like a hot commodity.

Mr. Tennenhaus, an aspiring comedy writer who gained a modest following on YouTube for his droll question-and-answer clips and other spots featuring his grandmother “Bubby,” is being wooed by the site’s competitors, including Metacafe, ManiaTV and others, with promises of guaranteed exposure, a share of advertising money, or both.

“It’s all very odd,” said Mr. Tennenhaus, speaking from Hallandale, Fla. His YouTube channel, Oneparkave, has logged roughly 32,000 visits and a few hundred subscribers since last fall. “My parents say I’m special, but I can’t imagine I’m the only guy they’re contacting.”

It’s not odd to me Shmuly. From the time we added you to our blogging list at ReveNews last year, I always knew you “had it”. The question is now, how far can you “take it”?

The Big Brown Box Project Is Coming

Awesome Dave and I have been secretly plotting out our next project, one that we hope will top the Awesome Million. It’s called BigBrownBox.com, and it’s almost ready to go live.

We have one problem. We can’t find a box.

We’re looking for a box about the size of dishwasher. So I went to Sears and asked for a box, but they said they immediately cut the boxes down, so no luck, and I’m not buying a dishwasher just to get the box. Then I went to the UPS store, and they don’t have a box that big. So I started driving behind strip malls on my way home from work looking for boxes.

Any ideas on where to look for a box of that size?

If you’d like to be notified when BigBrownBox.com launches, just sign up for this blog feed or email list on the right.

Viral Marketing Works When It’s Useful & Interesting… & Easy

Seth Godin is right, as usual. Check out this fun little, yet very simple tool.

It’s viral because it’s interesting, not because it’s accurate. And it’s interesting partly because it talks about how much money you have. Sort of the new fortune telling.

So let’s review. This works because it’s easy, fun, useful, interesting… When you work on projects, do you strive for those things? If not, are you sure you’re on the right track?