YouTube | Unskippable - Marketing Keynote Speaker - Jim Kukral

Category Archives for "YouTube"

YouTube Adds A Video Editor

Caught this from friend Andy Beal’s blog. YouTube has added a video editing tool to their system. It’s really pretty cool. You can:

1. Trim your videos
2. Edit/replace audio
3. Combine multiple videos together in a mashup!

This makes it ever easier to edit your videos, and gives you even less of an excuse to not starting making videos of your own. I know that I’ll be putting a tutorial of this in version 2 of the Online Video Toolkit.

Here’s a video explaining it all.

Amateur YouTube’rs Making Big Bucks From Videos

Ever see that video of that kid on YouTube who was all doped up from his dentist appointment? It’s funny, yes. Well guess what? His dad is now $25k richer from that video via the YouTube Partner Program which allows video owners to share in the wealth of advertisements. Watch this report.

If you haven’t gotten your hands on a cheap Flip cam yet, what are you waiting for? Then get over to the Online Video Toolkit and learn how to use it.

Then all you have to do is film yourself or your kid or your wife or your dog or whomever… doing something funny and you could be rich! :) Ok, it’s probably harder than that, but you get the point, right?

$25k for a video he made in 1 minute? Not a bad ROI. I’m a YouTube partner and I earn very small amounts from my videos because I make videos that don’t really get viewed that much. I think my most viewed video is just over 50k views and that’s because it was a funny political video. Most of my videos get a few thousand views at most.

If you can make fun, viral videos you can earn some bucks. Try it.

YouTube Is Now The #2 Search Engine Behing Google

Did you know that? It’s true. I’ve been telling you for over 3-years now that you NEED to get videos up on YouTube. Pretty soon it’s gonna be too late and you’re going to be playing catch up to your competitors. So get on over to my OnlineVideoToolkit.com and get your online video learning on.

Then watch this video below about Using YouTube for Small Businesses. I did this for Anita at SmallBizTrends.com and it got a great reaction. I think you’ll enjoy it.

The Evolution of Dance – Interview With Judson Laipply

So today, for me, another first. I got to hang out and interview the person with the most viewed video on YouTube… EVER! Yep, that’s Judson Laipply (@judsonlaipply on Twitter), the guy who performed the Evolution of Dance video that has been seen, at the time of this blog post, over 120 MILLION times. Wow. If you haven’t seen it, check it out here.

Lucky for me, Judson was speaking today at the Online Marketing Summit here in Cleveland, OH. (Which, by the way, is an awesome event. Look for one coming near you soon).

So I found myself sitting in the front row for his lunchtime talk today to learn about his success and well, to watch him dance. So first, here’s him doing the dance today. And yes, he does the dance at the end of every speaking gig.

After the event I was able to spend 15-minutes or so talking with Judson about the business of viral, and Web fame and the corporate world’s lack of creativity when it comes to doing something remarkable. Here’s part 1 of that interview.

Here’s part 2.

I hope you enjoy hearing from Judson as much as I did. Here’s a guy who “just did it”. He had an idea and thought it might be cool and just went for it. Now that’s someone who I can relate with.

I found his presentation and his success story fascinating and inspirational. Visit Judson’s site at MightAsWellDance.com.

This Video Sucks So Bad… But It Works

Take a look at this video. It’s nothing special. A woman who sells trees and plants in her backyard posted this home made video on YouTube of her touring around her yard showing you what she has to offer.

Go ahead, just watch it. All she did was link this off of her Craigslist page.

Man, that video completely sucked right? Wrong!

I love that video. Why? Because it’s real. Because if I was in the market for a new cherry tree and had the choice between going to this woman’s backyard down the road from me and Home Depot… I’d MUCH rather go to her.

See, I’ve been saying this for years… It has NOTHING to do with the quality of the video. It doesn’t have to be scripted, or with multiple shots, or done with big fancy equipment. It just doesn’t.

I simply has to be real, and solve a problem.

Anyone can do this. Get a Flip cam (BuytheFlip.com) and point it at yourself or your products and click the record button. Then upload it to YouTube and you’re done.

Bad videos suck… In a good way.

Again, anyone can do this. You HAVE to do this. Check out my free Online Video Toolkit to learn how to make Web videos.

Thank you to Robert Crabtree for pointing me to this video and sharing his story with me.

Using Social Media To Sell Offline

Yesterday as I was browsing my Twitter followers, I came across a retweet from someone I know in Cleveland who linked to a local fitness company who made a video about their training programs. So I clicked on the Twitter link, went to the blog, and watched the YouTube video.

Then I picked up the phone to call them to find out how I could join.

SALE!!! DING!!! SOCIAL MEDIA JUST SOLD SOMETHING OFFLINE!!!

So let’s review again. Twitter is where I found the link. The blog had a post that included a YouTube video, which I watched. Then I called the company and asked about joining.

See what happened here?

Three very nice social media tools worked together to drive an ROI for an offline business.

This can be done… Don’t believe you can’t do it, because you can.

Here’s the video that I watched, that is very well done in my opinion.

An Anthropological Introduction To YouTube

Servant of Chaos tipped me about a VERY good, but long, video that talks about how Youtube was created and how it “exists” as a community. His post is called: YouTube and the Context of “Being Social”.

I’ve included the video below. I HIGHLY suggest you take an hour to watch it. I just did and it was fascinating to see how Youtube has grown and how people interact with it, and each other. There was a lot of other great thoughts and stats and ideas that came out of the presentation as well. Watch this.

As an anthropologist, Michael Wesch is providing a fascinating analysis of the shifts in society and culture that are already underway. In this video he shows how user generated content + user generated filtering + user generated distribution is reinventing the way in which we create, find and share branded and unbranded material via the web. This potent mix is ignited with a final piece, which Michael calls “user generated commentary” — ie blogs — however, I feel this is better represented as user generated CONTEXT. When blog authors share content with their readers, they create a context into which the content becomes more accessible and digestible for their particular audience. It is this final piece which is an essential part of any digital strategy.

How YouTube Is Missing Out On $1.2 Billion A Year By Not Having A Business Channel

Why doesn’t YouTube have a business channel? They have channels for musicians and experts and journalists and more, yet no place for businesses to upload their content. Why?

Well, it could be that as of the time of this writing, there is hardly any business-type video content in existence. By this I mean that businesses have not begun en masse to create videos for marketing purposes. So it makes sense, right now, that there is no YouTube business channel because there is not any content to fill it.

Another reason that YouTube may not have a business channel is that of the business video content that does exist, most of it is spammy to say the least, and YouTube doesn’t want spammy content in any form.

So here we are, in June 2008 and businesses are beginning to realize that a big piece of the future of marketing online, and search, is having an online video. But YouTube, who owns 77% of all video views, has decided not to create a sandbox for businesses to play in.

If Google Wants To Make Money Right Now, YouTube Has To Stop Thinking Like A Publisher
Recently, much talk has been made about how YouTube cannot make money in their current publisher business model (page views + ads = $$$). I’ll leave the intense debate on that issue to people like Mark Cuban who I agree with. But that’s not what this manifesto is all about.

If YouTube wants to make money right now, they need to create a business channel, or independent brand (Google Video perhaps?) that is built specifically for businesses to put their video content.
Let’s first talk about why they need to do this, then about how it’s going to make them money right now.

Reason #1 YouTube Business Should Exist & Segregate the Prisoners

Business content doesn’t fit with the current content on YouTube. A commercial or training guide or seminar recording does belong next to music videos or skateboarding videos or soft-porn videos.

Ask any Chairman of the board of a Fortune 500 company (I have) about why they aren’t putting their videos on YouTube and you’ll get the same answer. “I’m not putting my brand in the mix next to videos of underage teens dancing in their underwear.”

Good point. Why would they? The answer is they’re simply not going to. Done.

YouTube has to wall-off business content and separate it from the general population. How can this be done? Well, one way would be to take Google Video and turn it into the “business” arm of YouTube. The other way would be to simple create a walled-off section of YouTube called YouTube Business and make that video content exist on its own, not integrated into the general population.

Reason #2 YouTube Business Should Exist & Universal Search is an Empty Cup

Universal search is the future of Google search, and a big piece of that is direct integration of video into the organic results.

But Houston, we have a HUGE problem!

Yep, the reason you’re not seeing Google universal search in action (one of them at least) is that there simply isn’t enough relevant video content in existence to “fill” billions of search results. Let me explain.

Every day millions and millions of people come to Google and look to find high-quality, relevant content that solves their problems. So let’s pretend that one of those searchers comes and searches Google for “skateboarding manufacturers. It’s obvious that that person is interested in finding a list of companies that sell or product or distribute skateboards.

So when they search, they get some web pages (276,000 or so) with tutorials and probably some image results and maybe some blogs show up too.

Then they get a bunch of videos (17 only to be exact) of kids doing skateboard tricks.

How relevant!!! Not.

There are millions of examples like this. The bottom line is, because of the very nature of the type of content that exists on YouTube right now, there is not enough relevant content to display in universal search.

Google searchers are not going to continue to use Google if they are not receiving the highest-quality, most relevant results, and if they turned Universal search on right now in full it would be a joke.

That’s why YouTube needs, no MUST, have business content!

What Kind Of Content Would Fit On YouTube Business?

Online video is a huge opportunity for businesses. Imagine having the power to put a commercial, or educational guide, or viral video, saying whatever you want to say, however you want to say it, on your website for people to be able to watch 24-hours-a-day, 7-days a week.

This is reality. Businesses that do not take advantage of online video both on their website and on sites like a YouTube Business will be left behind down the road. Video communicates so much better than bulleted text on a screen, we all know this.

So there is no question that all businesses will be required to produce videos for online consumption. It’s like having a website today that’s easily findable online. It’s no longer something you could do, it’s an expectation. If you don’t have it, there’s something wrong with you in a consumer’s eyes.
This same expectation will happen with online video eventually. It’s that important.

So what kinds of videos should businesses be making and storing on YouTube Business?

Commercials or infomercials
Educational videos
Training videos
Recruiting videos
Website spokesperson videos
Viral videos
And any other type of video you can think of that will help educate or guide or inform a potential customer about

A Big Problem Is That YouTube Doesn’t Want Those Types of Videos

In case you haven’t noticed, the types of videos mentioned in the list above are NOT videos that exist on YouTube today. In fact, if you read their terms, you’ll understand that YouTube does NOT WANT those types of videos and will remove them if noticed. I know because they took a few of my videos down that had calls to actions on them.

Why doesn’t YouTube want business related videos? Because that’s not their model at the moment. They want a critical mass of user-generated content videos and they’re going to sell ads on and around them.

Fine. That’s great. But it still doesn’t solve a problem for millions of businesses who will need a place to have their videos hosted and served and viewed.

ytbiz

Introducing YouTube Business!

So we’ve talked about why YouTube needs a business section. Now let’s talk about how YouTube is going to make money, immediately, with a business section.

But first off, let’s talk about the huge opportunity that exists. Millions and millions of businesses, from mom and pop stores, to billion-dollar, global corporations will all have the need to have a place to put their videos. Guess what? They don’t have a resource right now to do that.

That’s right. As of right now, there really isn’t any place for a business to quickly, easily and cost-effectively put their business video content. They could invest in third-party hosting, but then they’re going to have to figure out how to create a proprietary flash player to stream their videos, and more importantly, their videos, if not hosted on YouTube, are not going to be indexed into Google universal search.

The bottom line is, even for large companies, it is going to be much easier to simply have a place that is built for business video content that solves all the issues associated with video streaming, compression, quality, etc…

It’s All About Subscriptions

Remember we talked about stopping thinking like a publisher? YouTube needs to forget ads on business content, ok? Keep them on user-generated content if you wish.

Let’s talk about subscriptions. For the sake of this argument, let’s say that there are 1 million businesses ready to sign up today to this new YouTube Business channel. Of course there are millions and millions more businesses in the Global market today, but let’s stick with the 1 million.
(Actually, the U.S. Census reports that there are 5,983,546 businesses in the USA alone in 2005.)

What if YouTube Business charged each business $100/month to host their videos? That’s $1200/year, times 1,000,000 accounts = $1.2 BILLION/year.

Alright, let’s say that they signed up 5 million businesses at that same rate?
That’s $1200/year, times 5,000,000 accounts = $600 BILLION/year.

You think that would pay a few bandwidth bills?

Ahh, yes, but Jim, would a business pay $100/month to have their videos hosted at YouTube? Why yes, they’d pay that in a heartbeat, and here’s why.

1. Universal search integration for videos that meet “requirements”
2. The ability to remove the YouTube branded logo on the player allows the business to both stream the video on YouTube, as well as on their website
3. Full HD capability if wanted
4. Long-form. Allowing videos up to 2-hours in length
5. Maintaining brand equity by segregation from amateurish and inappropriate videos in the general population
6. Unlimited views
7. Trend tracking and analytics
8. Private community
9. Custom-branded business channel pages

Links & Clicks Are Just Gravy

Let’s take this a step further now. So we’ve got all of these businesses paying YouTube a monthly recurring revenue. Now let’s start upselling them.

Want the ability to put clickable links to outside website urls in your videos? Add $50/month to your fee, or charge the business by links or clicks or views.

Example #1: One link per video. And it costs you $1.00 every time that video is viewed.

Example #2: All links in your videos that are clicked cost you $1.00 for every click.

Example #3: You pay for views of your videos on a sliding scale. The more views the more you pay.

There are many combinations YouTube could choose from that the business would pay for.

In Conclusion

Why would any business upload their videos anywhere else? They wouldn’t. A YouTube business channel just makes sense for both businesses and YouTube. Someone from Google give me a ring. I’d be happy to lead this for you. I’m not kidding. Let’s do it.

I’d love to hear your comments. Tell me I’m wrong, tell me I’m right, but make sure you actually read the entire piece above first?

Practice Makes Perfect

Time for yet another learning how to play the ukulele update. The truth is, I don’t have that much time to practice, so I’m not getting that much better. So bear with me. In today’s video I show you some more chords I’ve learned. I’m still having fun, I just wish I had more time.

Remember, the whole point of this was to see if I could learn how to play by watching videos on Youtube or learning from free information found through Google. So far, so good. But slow without practice.

Can The iphone 3G Do Video After All?

On this week’s “Video Ninjas” over at Geekcast.fm, Steve and I talk about how the iphone 3g “could” still be able to do video. For details give a listen to the podcast below. 1938media seems to think Steve Jobs could have turned it on if he wanted. We tend to agree.

Update: It looks like video is coming to the iphone.

video ninjas

We also do some chatting about Hulu.com and how it’s beginning to kick some serious butt. I wonder why other competitors aren’t popping up against Youtube using the Hulu model.

Overall, this is our longest show to date coming in at just over 30 minutes.

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